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In today’s competitive marketing landscape, reaching the right audience is more critical than ever. Proper segmentation is a key building block to running impactful marketing campaigns and directly influencing pipeline goals.
Join us for this first installment of our four-part Revenue Ready Marketing Webinar Series on March 26 at 2 PM ET. In this series kick-off, Bill Henry, Chief of Revenue Officer, Netline, and Carl Koussan-Price, SVP of Marketing, ZoomInfo will dive deep into the ins and outs of targeting and segmentation strategies.
Whether you are refining existing strategies or building from the ground up, this session will provide an overview of how to identify, segment, and engage your ideal customer.
THIS EVENT PROMISES:
- Ways to identify your ideal audience
- How to build your buyer personas using data-driven insights
- Learn effective frameworks to craft segmentation strategies
- Best practices for optimizing campaign precision
- How to leverage modern marketing technology to enable advanced targeting and segmentation efforts