Using Intent Data Gets You Ahead
The earlier you can get to your target prospect, the better. Knowing which prospective buyers are interested in your product or service can be achieved with intent data.
According to Demand Gen Report, only 25% of B2B companies are using intent data for their pipeline. And gaining those insights gives competitive advantage over competitors trying to beat you to the door.
With our guide you can learn how to utilize intent data by going over:
- Quicker and more efficient prospecting
- Prioritizing sales
- Outbound sales improvement
- Getting rid of impractical expectations
- Sales and marketing alignment
Applying intent data to sales processes
It’s no secret that the sales cycle is a lengthy and competitive process. In a Salesforce Research report, it is shown that 57% of sales reps are expected to miss their quota every year.
Wasted time on handling inefficient or bad data can be attributed to this, but thankfully intent data can streamline sales workflows.
Intent data helps capture buying signals, such as online behavior, earlier in the cycle saving time for engagement, events, communications, and more. Since the first salesperson in the door wins business 70% of the time (according to Hubspot), catching interest early on could make or break your next deal.