Prospecting in Europe? Make sure you’re compliant with privacy laws so you don’t pay the price—literally.
Regardless of where your company is based, you need to be GDPR compliant if you plan to launch email marketing campaigns or run digital advertisements in Europe. While regulations around data processing may not be the most exciting thing in the world, it’s crucial you have a foundational understanding of General Data Protection Regulation (GDPR) and Privacy and Electronic Communications Regulations (PECR) to be in accordance with the law. If you don’t, you risk your company’s reputation and can be fined up to €20 million or (nearly $24 million). Seriously.
In this infographic, we’ll acquaint you with need-to-know facts about data privacy and compliance in countries like France, Germany, Spain, Sweden, and the UK so you can expand your market and achieve competitive advantage without any run-ins with the authorities.