Data: The Key to Account-Based Marketing Success
Account-based marketing (ABM) is a strategy in which Sales and Marketing teams direct their resources to attract a specific set of mutually agreed-upon target accounts. This highly-tailored outreach process aims to give these accounts the most personalized treatment possible, increasing their trust in your company and boosting your revenue.
A strong ABM strategy requires alignment of the sales and marketing teams as well as access to accurate data in order to develop an Ideal Customer Profile, or ICP. Without it, high-value accounts are difficult to identify.
This eBook details the benefits of having ZoomInfo as your number one source of truth throughout the ABM planning process, giving your company access to deeper data insights and millions of accurate contact points. It’s never been easier to develop an ICP.
Good data is always part of the equation.
How will ZoomInfo’s eBook benefit your company?
- Understand the importance of accurate direct dials and emails
- Find out how one company grew its customer acquisition performance by 50%
- Learn the importance of high-quality, accurate data
