How Sales and Marketing Intelligence Drive Improved Business Outcomes

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B2B organizations can increase sales and leads

But your outdated data is getting in the way

Acquiring higher-quality leads drives revenue and growth. And acquiring those leads requires implementing B2B sales and marketing intelligence strategies.

In our evaluation of what represents maturity in the space, we found that only 1.2% of companies achieved a B2B sales and marketing intelligence score. With the partnership of ZoomInfo and Forrester Consulting, our comprehensive report covers:

  • Taking stock of data maturity, skills, and resources
  • Developing data strategies and road maps
  • Prioritizing technologies for automated insight delivery 
  • Driving comprehensive tool adoption 

B2B data quality for sales and marketing intelligence

B2B organizations are finding difficulty with inaccurate data, so they are investing in sales and marketing intelligence solutions. Our report shows that only 8% of sales and marketing professionals say their data is between 91% – 100% accurate. Having that bad data depletes resources and wastes sales professionals’ time during the prospecting process. 

B2B data quality management is enhanced by automating tasks, which increase team morale and productivity.