How Intent Data Captures Buyers’ Interest—and Saves Marketers Time

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Target your best buyers with the power of intent data.

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move—who is most likely to buy, and when? Without these insights, campaigns can feel more like guesswork with high investment and little return. Sound familiar? Well, we’re here to tell you there’s a better way.

With access to intent data, you can unlock predictive insights that empower you to more efficiently target the best prospects with timely, personalized messages, better define your ideal customer profile, and accelerate pipeline.

“Intent data is simply behavior-based buying signals: actions that imply a person is likely interested in what you have to say or sell,” says DeAnn Poe, vice president of marketing at ZoomInfo. “It allows marketers to insert themselves into the buying cycle sooner to help guide the prospect through the decision-making process.” 

By tracking buyers’ digital footprints and behavior-based online activity such as website visits, product reviews, and spikes in content consumption, you can monitor buying signals to intercept buyers earlier in their journey. Want in? We’ll walk you through how intent data can elevate your marketing operation, including how it helps to:

  • Capture buyer interest to create an abundant lead flow 
  • Identify prospects who haven’t engaged and capture them before they choose a competitor 
  • Craft engaging content that captures early prospect interest