The Essential Five-Step CRM Cleanup Guide
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There is a close correlation between a company’s performance and its ability to turn data into actionable insights. This becomes even more important as customer expectations evolve and go-to-market strategies become more complex, including buyer persona development, account-based planning, omnichannel tactics, and sales territory modeling.
To execute those strategies effectively, businesses need high-quality, full-coverage data — and reliable data requires a continuous process of cleaning and correcting errors, enrichment with the most reliable sources, and preventing errors from entering the system.