Data‑Driven Benchmarks for Campaign Success

Why is data-driven marketing important?

It’s easy to see why data-driven marketing is a useful tool: By analyzing data collected through consumer interactions, marketers can gain insights into buyer attitudes, spot emerging trends, and predict future customer behaviors. This can expand your marketing opportunities to a significant degree, allowing you to create relevant marketing campaigns that drive up revenue.

However, only 33% of professionals who use data-driven marketing rate the technique as “very successful.” ZoomInfo’s infographic pulls together the “how” and “why” of data-driven marketing, bringing you a convincing argument as to why you should adopt this approach.

This infographic discusses common challenges to data-driven campaign success, the dangers of poor quality data, and how to uncover your target markets. Armed with this information, you’ll be able to put together a successful campaign.

This is why you need data.

How can you benefit from ZoomInfo’s infographic?

• Learn how data helps you create relevant content

• Identify obstacles to data-driven success

• Figure out ways to effectively improve data quality