Find the perfect data provider for your goals
Today, leading B2B data providers help companies maximize their sales department’s effectiveness through tools to help identify, connect, and engage with qualified prospects. Typically, this is done by carefully evaluating a data provider with the goal of helping sales and marketing initiatives flourish. Most importantly, leveraging a data provider supports company revenue goals by alleviating common headaches associated with prospecting research. In turn, this empowers sales productivity across all teams. A win-win on both ends.
However, many organizations fail to properly evaluate vendors during the selection process. Why does this happen? It starts with not outlining clear goals and objectives that the vendor must meet for all teams. As a result, this can greatly affect their sales and marketing processes each quarter. In order to maximize ROI, it’s pivotal organizations understand a prospective vendor’s data quality, inventory, and how well the solution can fit into their sales processes and workflows.
With a clearly defined checklist, your team will be ready to pick the right provider to help with their data-driven initiatives.
Download ZoomInfo’s eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into:
- Properly developing a framework for analyzing a vendor’s contact and account data
- Critical integrations that can fit directly into your sales processes and workflows
- Key industry tactics for assessing the completeness, coverage, and consistency of B2B data
