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According to Forrester’s Research study, Report: B2B Sales and Marketing Intelligence Solutions Drive Improved Business Outcomes (commissioned by DiscoverOrg) — B2B companies struggle with outdated and siloed data. So much so, roughly half of respondents said the challenges that keep their companies from achieving their sales/marketing priorities.
Enter Sales Intelligence.
The demand for high-quality, accurate data is growing at an increasing rate thanks to heightened customer expectations. Consequently, Forrester Research also found that 67% of respondents’ companies have already implemented sales and marketing intelligence, resulting in an overall increase of 35% more leads in their pipeline, nearly half of the companies citing higher revenue and growth.
So, what is Sales Intelligence? For starters, the term isn’t limited to basic prospecting data; rather, it’s B2B intelligence that supports every stage of the sales cycle.
Interested in learning more? Of course you are.
According to Forrester Research, adoption of Sales Intelligence solutions to grow to 87% in 2020
Access ZoomInfo’s latest glossary to get an overview of Sales Intelligence, including:
- Common uses cases within business development
- Terminology and the foundations of sales intelligence
- Potential impact on Key Performance Indicators (KPIs) related to productivity and effectiveness
