Introducing ZI Labs.
Design and execute unique strategies for your go-to-market playbook that produce measurable results and grow your business.
- Expand your playbook
- Transform GTM ops
- Rethink data strategy
Data-driven strategies
Expand Your Playbook
Together, we develop and expand data-driven playbooks as unique as your value proposition.
Bring your go-to-market motion to life
Create unique motions you’ve never tried before
Design targeted plays based on your ideal customer profile and buyer personas
Incorporate modern data signals, enrichment, technographics and more to improve efficiency
A data-driven playbook is the biggest difference between the average and the highest performing company.
ZI Labs is re-inventing the modern sales playbook for our companies.
ZI Labs combines a modern playbook with a world-class sales stack and data assets.
Integrated workflows
Transform GTM Ops
Most companies cannot harness the explosion of raw data they have access to.
We help you integrate tools and build new capacity for how to source, process, and unlock data-driven plays that empower integrated experiences for sellers and drive revenue.
ZI Labs is a game-changing approach to playbook development.
With ZI Labs’ help, we’ve upgraded our entire GTM motion into a world-class system.
ZI Labs Enhanced ICP, and data-driven playbooks have been a game changer for us.
Watch and Learn
Chorus 101
Julian Mackrel is a man of many talents, but none more important than his GTM skills. Watch as he uses ZoomInfo’s Chorus to succeed.
Outbound Breakdown
Learn the basics of outbound from ZI Labs’ very own Ben Salzman in this quick and captivating series.
GTM Plays
Every business should be running GTM Plays at scale to drive revenue. In this series, Millie Beetham will give you the rundown on how to implement over 60 tried and true GTM Plays.
ZI on ZI
Take a peak behind the curtain at how ZoomInfo leverages our own data and products to push the boundaries of GTM.
Chorus 101
Julian Mackrel is a man of many talents, but none more important than his GTM skills. Watch as he uses ZoomInfo’s Chorus to succeed.
Outbound Breakdown
Learn the basics of outbound from ZI Labs’ very own Ben Salzman in this quick and captivating series.
Personalization at scale
Rethink Data Strategy
Create a high-impact GTM function with world-class plays and data strategy.
Bring Your Go-To-Market Motion To Life
Unlock true relevance by discovering actionable insights from your data
Move beyond observational messaging to deep, insight-driven personalization
Target your account universe with insights that reveal specific pain points that help you reach the right prospect, at just the right time
ZI Labs Store
At ZI Labs, we consistently help businesses take their go-to-market playbooks to the next level. Now, we’re doing the same for merch.
ZI Labs Hoodie
Stay warm and stylish whether you work from the couch or the office.
ZI Labs Mug
Data to fuel your revenue growth, and a mug to fuel you.
"We want to put the modern GTM playbook within reach for every company.
We are passionate about helping next-generation sales and marketing professionals source ideas, inspiration, and data-driven strategies to build next technology disruptors."
Henry Schuck
Founder & Chief Executive Officer, ZoomInfo