Introducing ZI Labs.

Design and execute unique strategies for your go-to-market playbook that produce measurable results and grow your business.

  • Expand your playbook
  • Transform GTM ops
  • Rethink data strategy

Talk to a GTM Specialist

By submitting this form, you are agreeing to ZoomInfo’s Privacy Policy and Terms of Service.

snowflake logo
image
tmobile logo

Data-driven strategies

Expand Your Playbook

Together, we develop and expand data-driven playbooks as unique as your value proposition.

Bring your go-to-market motion to life

  • Create unique motions you’ve never tried before

  • Design targeted plays based on your ideal customer profile and buyer personas

  • Incorporate modern data signals, enrichment, technographics and more to improve efficiency

  • View Open-Sourced Plays

    Testimonial Logo

    Christine Trodella

    Head of B2B Sales, Reality Labs, Meta

    A data-driven playbook is the biggest difference between the average and the highest performing company.

    Testimonial Logo

    Meka Asonye

    Partner, First Round

    ZI Labs is re-inventing the modern sales playbook for our companies.

    Testimonial Logo

    Jeanne DeWitt Grosser

    Global Head of Partnerships, Stripe

    ZI Labs combines a modern playbook with a world-class sales stack and data assets.

    Integrated workflows

    Transform GTM Ops

    Most companies cannot harness the explosion of raw data they have access to.

    We help you integrate tools and build new capacity for how to source, process, and unlock data-driven plays that empower integrated experiences for sellers and drive revenue.

    image

    Testimonial Logo

    Ryan Wang

    CEO, Assembled

    ZI Labs is a game-changing approach to playbook development.

    Testimonial Logo

    Steve Lucas

    CEO, Boomi

    With ZI Labs’ help, we’ve upgraded our entire GTM motion into a world-class system.

    Testimonial Logo

    David Baga

    CEO, Mural

    ZI Labs Enhanced ICP, and data-driven playbooks have been a game changer for us.

    Watch and Learn

    vidyard img

    Chorus 101

    Julian Mackrel is a man of many talents, but none more important than his GTM skills. Watch as he uses ZoomInfo’s Chorus to succeed.

    vidyard img

    Outbound Breakdown

    Learn the basics of outbound from ZI Labs’ very own Ben Salzman in this quick and captivating series.

    vidyard img

    GTM Plays

    Every business should be running GTM Plays at scale to drive revenue.  In this series, Millie Beetham will give you the rundown on how to implement over 60 tried and true GTM Plays.

    vidyard img

    ZI on ZI

    Take a peak behind the curtain at how ZoomInfo leverages our own data and products to push the boundaries of GTM.

    vidyard img

    Chorus 101

    Julian Mackrel is a man of many talents, but none more important than his GTM skills. Watch as he uses ZoomInfo’s Chorus to succeed.

    vidyard img

    Outbound Breakdown

    Learn the basics of outbound from ZI Labs’ very own Ben Salzman in this quick and captivating series.

    Personalization at scale

    Rethink Data Strategy

    Create a high-impact GTM function with world-class plays and data strategy.

    Bring Your Go-To-Market Motion To Life

  • Unlock true relevance by discovering actionable insights from your data

  • Move beyond observational messaging to deep, insight-driven personalization

  • Target your account universe with insights that reveal specific pain points that help you reach the right prospect, at just the right time

  • ZI Labs Store

    At ZI Labs, we consistently help businesses take their go-to-market playbooks to the next level. Now, we’re doing the same for merch.

    image

    ZI Labs Hoodie

    Stay warm and stylish whether you work from the couch or the office.

    image

    ZI Labs Mug

    Data to fuel your revenue growth, and a mug to fuel you.

    "We want to put the modern GTM playbook within reach for every company.

    We are passionate about helping next-generation sales and marketing professionals source ideas, inspiration, and data-driven strategies to build next technology disruptors."

    company logo
    Henry Schuck
    Henry Schuck

    Founder & Chief Executive Officer, ZoomInfo

    Take your GTM playbook to the next level