Modernize Your GTM Playbook.

Collaborate with our GTM advisors to unlock true relevance at scale and bring your AI and data-driven playbook to life.

  • Turn Data Into Insights
  • Transform GTM Operations
  • Scale Your Personalized Playbook


Turn Data Into Insights

Transform your 1st and 3rd party, structured and unstructured data into company-specific insights that power better customer experiences across every channel.

Services include:

  • Define and develop custom data attributes to refine your TAM and ICP.
  • Evaluate and enhance GTM modeling to support play development and next-best action prioritization.
  • Evolve your data management practices to provide access to insights across your organization.
  • Unlock ‘how’ to go-to-market based on proprietary signals analyses formulated for your specific business.
View Open-Sourced Plays

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Christine Trodella

Head of B2B Sales, Reality Labs, Meta

A data-driven playbook is the biggest difference between the average and the highest performing company.

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Meka Asonye

Partner, First Round

ZI Labs is re-inventing the modern sales playbook for our companies.

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Jeanne DeWitt Grosser

Global Head of Partnerships, Stripe

ZI Labs combines a modern playbook with a world-class sales stack and data assets.


Transform GTM Operations

Together, we’ll architect your AI-enabled GTM workflow. By integrating your data and systems with modern GTM as the goal, you’ll build new ops capacity to drive efficiencies for your sales and marketing teams.

Services include:

  • Define new standards of procedures for workflows to source, process, and execute omni-channel GTM playbooks.
  • Frameworks to configure best-in class generative AI and GTM tools and systems architecture.
  • Advanced techniques to automate data pipelines and enrichment aligned to data-driven play strategies.

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Ryan Wang

CEO, Assembled

ZI Labs is a game-changing approach to playbook development.

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Steve Lucas

CEO, Boomi

With ZI Labs’ help, we’ve upgraded our entire GTM motion into a world-class system.

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David Baga

CEO, Mural

ZI Labs Enhanced ICP, and data-driven playbooks have been a game changer for us.

Watch and Learn

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Scale Your Personalized Playbook

Develop a GTM playbook informed by your unique market and historical insights. With gen AI and data as the foundation, we create your bespoke guide to driving revenue outcomes throughout the funnel.

Services include:

  • Power dynamic messaging using company, persona, tech, and signal attributes across email, phone, ads, and more.
  • Develop GTM plays to drive new leads, increase sales velocity, drive customer expansion, retention, and even win back lost opportunities.
  • Architect a data and gen-AI-first strategy to GTM content creation and engagement best practices.

ZI Labs Store

At ZI Labs, we consistently help businesses take their go-to-market playbooks to the next level. Now, we’re doing the same for merch.


ZI Labs Hoodie

Stay warm and stylish whether you work from the couch or the office.


ZI Labs Mug

Data to fuel your revenue growth, and a mug to fuel you.

"We want to put the modern GTM playbook within reach for every company.

We are passionate about helping next-generation sales and marketing professionals source ideas, inspiration, and data-driven strategies to build next technology disruptors."

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Henry Schuck
Henry Schuck

Founder & Chief Executive Officer, ZoomInfo

Take your GTM playbook to the next level