Expand Your Playbook
Together, we develop and expand data-driven playbooks as unique as your value proposition.
Bring your go-to-market motion to life
Create unique motions you’ve never tried before
Design targeted plays based on your ideal customer profile and buyer personas
Incorporate modern data signals, enrichment, technographics and more to improve efficiency
"A data-driven playbook is the biggest difference between the average and the highest performing company." Christine Trodella, Head of B2B Sales, Reality Labs, Meta
"ZI Labs is re-inventing the modern sales playbook for our companies." Meka Asonye, Partner, First Round
"ZI Labs combines a modern playbook with a world-class sales stack and data assets." Jeanne Dewitt, Head of Americas, Stripe
Transform GTM Ops
Most companies cannot harness the explosion of raw data they have access to.
We help you integrate tools and build new capacity for how to source, process and unlock data-driven plays that empower integrated experiences for sellers and drive revenue.
"ZI Labs is a game-changing approach to playbook development" Ryan Wang, CEO, Assembled
"The experts at ZoomInfo helped us rethink data-driven outbound." Chau Tong, Head of GTM Ops, Airtable
"ZI Labs has helped us re-imagine our GTM playbook." Armando Mann, President, Hopin
Personalization at scale
Rethink Data Strategy
Create a high-impact GTM function with world-class plays and data strategy.
Unlock true relevance by discovering actionable insights from your data
Move beyond observational messaging to deep, insight-driven personalization
Target your account universe with insights that reveal specific pain points that help you reach the right prospect, at just the right time
"We want to put the modern GTM playbook within reach for every company.
We are passionate about helping next-generation sales and marketing professionals source ideas, inspiration, and data-driven strategies to build next technology disruptors."