Go‑To‑MarketIntelligence Platform

The GTM Intelligence Platform is the strategic integration of the most comprehensive company, contact, and signal data, combined with actionable AI insights, to empower every aspect of the GTM process. It provides a dynamic, unified view of your total addressable market (TAM), enabling you to not only identify the right accounts and decision-makers but also determine the precise timing to engage based on real-time signals.

Unlike traditional solutions that rely solely on CRM data, the platform enriches your tech stack by seamlessly integrating first-party and third-party data, intent signals, and automation to fuel sales, marketing, and revenue operations. It’s the foundational intelligence your teams need to win in today’s AI-driven, fast-paced market.

ZoomInfo’s GTM Intelligence empowers sales and marketing teams to tackle some of the most critical challenges in go-to-market strategy: understanding their Total Addressable Market (TAM), identifying their Ideal Customer Profile (ICP), determining how many companies fit these criteria, and pinpointing which are actively in-market. By unifying first- and third-party data with real-time signals and AI-driven insights, ZoomInfo provides a complete customer view and TAM visibility.

This intelligence enables GTM teams to create higher-quality pipelines, grow their existing customer base, and align sales, marketing, and RevOps. By automating workflows and supporting personalized engagement, ZoomInfo helps teams make smarter, faster decisions to seize opportunities and accelerate pipeline and revenue growth.

At the highest level, buying signals are actions or insights that indicate a customer or prospect is “ready to buy” or provide valuable context about an account’s status. These signals, which come from various sources, simplify the notoriously complex B2B sales cycle by offering a clearer view of customer intent and timing.

Think of buying signals as the “data trail” potential customers leave behind. They reveal where a customer is in their journey and provide unique insights into their current position in the sales funnel. When used effectively, buying signals enable sales and marketing teams to align efforts with customer needs, creating strategies that are both more personalized and more effective.

With ZoomInfo Copilot, these signals become actionable intelligence, proactively guiding you on when and how to engage. Whether it’s sending a tailored email after a personnel change or addressing opportunities surfaced from a recent earnings call, Copilot ensures you stay informed and ready to make meaningful connections. Studies show that 85% of deals are won by the seller who engages first — with Copilot, you’ll always be in the right place at the right time.

ZoomInfo gathers and organizes broad business information – like company & contact information- along with buying signals – like podcast mentions, competitive research, champion moves, and many more – from multiple sources.

We source our business data from across the web using advanced technologies, niche third-party providers, community contributors, and a robust research team. ZoomInfo’s greatest differentiator is its ability to transform billions of unstructured data points into actionable insights.

We verify the data through a multi-layered, real-time verification process using Natural Language Processing (NLP), Artificial Intelligence (AI), Machine Learning (ML), and highly skilled data scientists.

Yes, ZoomInfo ensures that the first-party data integrated with our platform is compliant with GDPR, CCPA, and other data privacy regulations. As a publicly-traded company serving over 40,000 customers, the majority of whom integrate their systems with ZoomInfo, we take data privacy very seriously.

Our customer contracts, governed by ZoomInfo’s License Terms and Conditions, include confidentiality obligations to address privacy concerns at an organizational level. Additionally, our platform offers transparent and easy-to-use privacy controls, empowering you to manage how your data is accessed and utilized.

ZoomInfo’s commitment to data privacy is unmatched in the industry. Through our Code of Community, we promise to collect, verify, and publish high-quality, ethically sourced business information. This ensures compliance with relevant privacy regulations while maintaining the highest standards of data stewardship.

For more details, visit our Trust Center: Privacy at ZoomInfo.

ZoomInfo doesn’t replace your CRM—it supercharges it by integrating first- and third-party data, real-time signals, and AI-driven insights to provide a complete view of your market. It enhances CRM data hygiene, automates workflows, and delivers actionable intelligence, empowering smarter, faster GTM strategies.

AI agents are advanced tools powered by artificial intelligence that automate repetitive tasks, analyze large volumes of data, and provide real-time recommendations to help go-to-market teams work smarter and faster. They are designed to bridge the gap between data and action, enabling businesses to respond to opportunities with precision and efficiency.

ZoomInfo is “Agent Ready” by providing AI-ready data, real-time signals, and actionable insights to power human teams and AI agents alike. It enables smarter, faster decisions, seamless automation, and personalized interactions, positioning businesses for success in an AI-driven market.