Nehemiah Security empowers enterprise clients to minimize their exposure to threats and intelligently guide their cybersecurity investments.
As a result, Nehemiah’s successful connect rates have skyrocketed. Email bounce rates have dropped from roughly 30 percent to well below 5 percent, duplicate phone rates fell from 8 percent to just 3 percent, and campaign response rates are now 14X higher than historical levels.
“Our old data had us in jeopardy of being blacklisted,” Pleshakova says. “Now we’re connecting with exactly who we want to talk to, every time.”
And thanks to the granular accuracy of ZoomInfo’s data, Nehemiah is able to split-test its messaging by personas and titles, conducting valuable market research about what resonates with prospects in the process. Combined with smart integrations that automatically update Nehemiah’s Salesforce data when a contact moves around within a target account, or leaves it entirely, ZoomInfo is helping make sure Nehemiah is always optimizing, always improving, and always selling.
“We are able to search accounts by the right persona and NAICS code within an easy to use interface allowing us to connect with the customers where we know there’s a significant need for our cyber risk analytics platform,” says Mike Knox, Senior Vice President of Sales at Nehemiah. “The ZoomInfo database has helped us meet with over 50 new customers per month up from 30/month before we became customers.”
Now, Nehemiah is prospecting and engaging target accounts with the same efficiency and precision that its security solutions have always provided to clients. The positive impact is overwhelming. Since implementing ZoomInfo, Nehemiah has seen a 514% increase in total opportunities created; the quality of those opportunities has also improved, resulting in a MQL-to-Opportunity rate jump from 10 percent to 33 percent. What’s more, a far greater percentage of Nehemiah’s prospects are actually engaging and qualifying themselves, as click-through rates (CTR) have leapt from 1 percent historically to over 5 percent with ZoomInfo.
We’re not just ‘keeping the lights on’ better than before. We’re planning for future growth, thanks to ZoomInfo.