ActiveOps, a UK-based company, with offices in the USA, India, South Africa, and Australia, is a leading provider of workforce management and employee productivity solutions to banking, financial services, and BPOs.
“Prior to bringing on ZoomInfo, we had hefty goals in place. We were looking to increase the pipeline, optimize our marketing campaigns by re-using content, and streamline our tech stack and prospecting efficiency. And, I can say, ZoomInfo has the technology for us to do all of that, and more,” explains Cupps.
Since making the switch from a competitor to ZoomInfo, ActiveOps has seen a 27% increase in their lead to opportunity ratio. “ZoomInfo gives us best in class global data that seamlessly integrates with our tech stack. We’re identifying the right accounts and connecting with key prospects, with strategic and tailored messaging, at exactly the right time.”