Accounts Buy, But People Decide.

ZoomInfo MarketingOS is the missing piece to your ABM puzzle. Bring actionable company insights and contact data to your omni-channel marketing strategy.

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Demand Platform

Find the right leads — at scale

Generate pipeline across your demand generation strategy with essential and advanced B2B intelligence.

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  • Buyer Intent: Identify sales-ready leads researching relevant topics and keywords on the web

  • Contact Data: Access 50M+ direct dial phone numbers and 129M+ verified email addresses

  • Advanced Firmographics: Tailor your account universe with 300+ attributes, insights and recent activities

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    Display Advertising

    Build and manage campaigns with our Demand-Side Platform

    Launch targeted display and social advertising campaigns to prospects based on their job title, management level and department at companies showing buying intent.

  • Target high-value accounts and buyers within your addressable market

  • Trigger marketing campaigns with industry-leading buyer intent signals, scoops, and technographic data

  • Easily plug-and-play with your CRM and marketing automation software for cross-system targeting

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    CONVERSION RATE OPTIMIZATION

    Pump up visitor conversions

    Entice website visitors to take action and convert to leads — from starting a conversation to filling out your form.

  • Chatbot: Engage, nurture and convert more website visitors by harnessing real-time company insights and on-page behaviors

  • Form Optimization: Auto-adjust required form fields to maximize conversion rates and enrich leads in real time with FormComplete

  • Visitor Tracking: Convert company IP addresses from your traffic into comprehensive buyer profiles for your sales team to contact and close

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    Integrations

    Achieve greater ROI

    Make B2B intelligence work around the clock for your team and the channels and technologies they rely on to exceed goals.

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    • Insight-driven Workflows

      Insight-driven Workflows

      Build workflows that activate go-to-market activities based on internal and external insights. Select your trigger, define your market, and set an action.

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    • All Integrations

      All Integrations

      Improve your productivity by integrating our comprehensive data and innovative technology with your existing tools.

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    "With ZoomInfo, we have all the information we need up front.

    We’ve been able to reduce the number of fields on our web forms—and at the same time, we’re qualifying leads faster than ever by appending fields like job titles and company size which are not included on our web forms."

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    Rick Collins
    Rick Collins

    Senior Marketing Systems Analyst

    273k

    direct dials added

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    Ready to own your market?

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