eBook
Expanding Markets, Growing Pipelines: Recipes for Sales Success
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Even if you’re behind in the account-based marketing (ABM) game, it’s never too late for a fresh, new campaign using data. Learn how we increased our customer base by 30% and our pipeline by 114% in 90 days with:
process planning
strategy points implementation
content optimization
Account-based marketing (ABM) works for anyone with an initiative. But it takes a team with sales and marketing alignment to carry out the right strategy. With accurate market intelligence, you can target the right people for a close — not just a buying committee.
Having accurate data saves your teams time and money, which can be spent on better prospecting. Targeting the right account and finding the right people to pitch to takes a team effort — along with precise tech and data. But in the end, a well-executed strategy could mean getting a deal of a lifetime.