June 18, 2025 | 5:00 PM

Message Smarter, Sell Bigger: Frameworks to Stand Out, Stay Real, and Close More

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Your team did the hard part: they prospected and packed their calendars. Now it’s time to close. But in a world overflowing with AI-generated messages and templated outreach, the difference between a dead deal and a done deal often comes down to how you communicate—not just what you’re selling.

Join us on June 18 at 11 am ET for our second session in the “Find Your Edge” series. You’ll learn from Jeb Blount, CEO of Sales Gravy, and Will Frattini,  Principal Enterprise Account Manager at ZoomInfo as they unpack the sales messaging tactics top sales teams are using to spark real conversations and close bigger, better deals.

We’ll break down how to craft messages that cut through the noise—across written, spoken, and digital channels—without sounding robotic or salesy. 

🔑 You’ll walk away with:

  • Messaging frameworks and tactics that move deals forward

  • Tips for adapting your message to multiple sales channels—without losing your voice

  • Guidance on using AI as a starting point, not the final product

  • Strategies to help your entire team scale authentic, high-converting outreach

🎯 Who should attend: Sales leaders and sellers who want to ditch the pitch, guide buyers with confidence, and consistently connect.