Meetings with decision makers make or break deals. Nail it, and you’re one step closer to a win. Miss it, and your competition storms in.
In today’s sales environment, it’s not about the product’s show and tell—it’s about showing up as an educator, expert, and trusted advisor. So how do the best sales teams do it?
On June 12 at 12 pm ET, join bestselling author Anthony Iannarino, and ZoomInfo Enterprise Account Managers, Alex Griffin, and Kraig Kraning as they share tips and steps from their modern playbook for delivering effective briefings to key decision makers.
You’ll learn:
- What Makes a Briefing Land: The key traits that separate powerful briefings from boring pitches
- How to Book the Meeting: Language and tactics that actually earn you time with senior stakeholders
- A Step-by-Step Briefing Strategy: What to say before, during, and after to keep the deal momentum rolling
- Convert insights into action: How to lead conversations with insight and use AI to sharpen it
💥 Bonus: Every attendee will receive Anthony’s Executive Briefing Workbook to craft high-impact briefings right away.
This session is designed for sales professionals looking to master executive engagement and speed up their deal cycles.