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The marketing industry has shifted from inaccurate advertising and vague ROIs to granular tracking, lead scoring, and optimization. But with a shift toward account-based marketing, we risk missing the broader picture.
In 2024, account-based strategies will reach a tipping point across marketing and sales, making account-based experiences (ABX) the default approach for modern B2B marketing.
Join us January 31 at 1pm ET for a webinar featuring Ben Daters, Vice President of Emerging Sales, and Lauren McHugh, Senior Manager of Product Marketing, at ZoomInfo.
Our panel will discuss:
- Insights on Account-Based Experiences (ABX): Learn how ABX transforms customer experiences and drives bigger deals.
- Strategic Account-Based Approaches: Discover why account-based strategies outperform modern B2B strategies and enhance the buying process.
- Engaging Buyer Groups: Understand the importance of omni-channel strategies for reaching entire buyer groups.
- Direct Engagement Impact: Foster meaningful interactions using quality, direct contact (email included) in a changing communication landscape.