Boost your chances of success with ABM—kick-start your program with a data-driven approach to account selection.
ABM can be your company’s secret weapon to convert high-value accounts—and fast—but getting ABM right is easier said than done. Your strategy and ability to demonstrate ROI can quickly unravel if you’re not targeted enough in your account selection. In fact, 28 percent of practitioners struggle to identify or predict accounts that are in the market and ready to purchase, according to Demand Gen Report.
That’s why precise, careful account selection is so important—it guides you toward companies that are most likely to buy from you. Data-driven account selection is the way of the future, getting you closer to your target accounts before the competition. To help you get there faster, we’ll walk you through a best-in-class approach to data-driven account selection so you can cash in on real-time ROI.
Download ZoomInfo’s eBook to learn data-driven account selection best practices, including:
- The benefits of data-backed account selection
- Developing your ideal customer profile
- How to incorporate intent data
- Creating your target account list