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Today’s marketers aren’t just tasked with filling the funnel—they’re driving real revenue impact. But even the most sophisticated strategies can stall when there’s a disconnect between marketing and sales.
Join us on June 18 as NetLine, Act-On, and ZoomInfo experts will break down the common cracks in the go-to-market engine and how to close them. We’ll move beyond vague alignment talk to examine specific breakdowns in the buyer journey, including:
- Leads that stall at the hand-off due to sales-readiness issues
- Confusion between intent and engagement signals—and when to use each
- Poor timing or mismatched outreach that kills momentum
- Gaps in visibility that leave sales flying blind
You’ll also learn how to reframe success beyond the MQL, using shared KPIs, clearer definitions of pipeline impact, and feedback loops that keep both teams moving in the same direction.