May 14, 2025 | 12:00 PM

Lee's Lessons ‑ Get In, Stand Out, Close Big: The Advanced C‑Suite Selling Masterclass

Back to Resources

Most salespeople feel that selling has never been more challenging than it is today. Competition is brutal, it’s difficult to differentiate, and reaching executives feels nearly impossible. But you’ve got a revenue target to hit, so you need to elevate your sales game! Lee Salz is going to help you do just that in this masterclass!

Join Lee Salz, bestselling author of Sales Differentiation and Sell Different!, for a masterclass on selling to the C-suite. You’ll learn strategies and tactics you can immediately implement to win more deals at the prices you want®.

During this program, he’ll share:

  • The sales tool every salesperson must have, and it doesn’t cost a single penny
  • How to use AI to develop your deal game plan
  • How to leverage Empathetic Expertise™ to engage emotion in every step of the sales process and keep your deal energized
  • Why salespeople get stuck with gatekeepers and how to avoid a deal-killing mistake
  • A creative prospecting strategy designed to engage executives so they want to hear what you have to say
  • How to put together a winning first-meeting strategy that sparks interest in working with you
  • An effective strategy to navigate this brutal deal obstacle: “We’re happy with our current provider” 
  • What 99.999% of salespeople don’t do for C-Suite, but they should 

And much, much more! Be prepared to laugh while you learn with Lee. This is a great program to invite your sales team to participate with you.

[Lee's Lessons] Get In, Stand Out, Close Big: The Advanced C‑Suite Selling Masterclass