The Impact of Direct Dials on Sales Productivity

What is Connect Rate (And Why Does It Matter)?

Often, sales reps who hit the phone hard are left wondering how they missed their quota. While dialing away at targeted prospects, it’s important to remember this: not all sales outreach is created equal. For example, SDRs have a 46% higher likelihood of connecting to someone at the director level with the use of direct dials, compared to a rep who uses email outreach. While direct dials are considered the best way to connect with prospects, it also helps to make sure your reps are maximizing time during their workflow.

Leveraging the latest industry research from leading sales organizations, this eBook highlights the impact of direct dial phone numbers on sales productivity. The main goal? Empowering reps to have more engaged conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business with heightened efficiency. After all, the better prepared a rep is to have a conversation, the more likely they are to increase their sales confidence with every new call.

Truth be told, not all sales outreach is created equal.

How can your organization benefit from ZoomInfo’s latest eBook?

• Gain insight into the latest research behind how direct dial phone numbers enable better sales results

• Understand the importance of connect rates and discover industry benchmarks to learn where your sales team stacks up

• Learn just how much switchboards and poor data negatively impact your sales funnel