5 Essential Features of a Prospecting Solution

Because sales teams pursuing new revenue targets can’t rely on old solutions forever.

50% of “high growth” organizations have at least 5 applications in their sales tech stack, according to a study from TOPO Research. 

But here’s the rub: Unlocking the potential of existing technology applications requires complete and accurate account and contact data. Without it, common solutions that comprise enterprise-level sales stacks — such as sales enablement platforms, automated dialers, lead management tools, and scheduling software – become obsolete. 

To identify and build a relationship with qualified leads, B2B sales leaders look to technology initiatives that make targeting and engaging easier. In other words, set sales professionals up to spend time selling, rather than researching. 

What should you look for in a prospecting solution: Contact data? Advanced company insights? Integrations that plug directly into sales workflows and popular tools? 

Using ZoomInfo’s exclusive research and third party studies, this eBook aims to help B2B sales leaders better understand:

• Different ways prospecting solutions maximize sales productivity, engagement, and effectiveness across all teams 

• Five essential features to consider when assessing the vendor landscape and examining the competition 

• Critical steps your buying committee must go through when purchasing a prospecting solution