CAMPAIGN OPTIMIZATION

Get more ROI from all your marketing & sales initiatives.

64% of "very successful" data-driven marketers say "personalizing the customer experience" is the most important objective in a marketing strategy.

Managing an omni-channel marketing strategy isn’t easy. Improving ROI depends on one thing: accurate data. If you have your database optimized, the possibilities are endless.

ZoomInfo doesn't just maintain your data. Access tools that help you understand and use it for campaign optimization across all of your marketing channels.


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MAXIMIZE CAMPAIGN ROI, IN REAL-TIME

REAL-TIME DATABASE MAINTENANCE

Cleanse and maintain the customer and prospect information in your CRM from your all of your campaigns.

SHORTER FORMS, TALLER RESULTS

Limit form fields to increase conversion rates and seamlessly gather demographic and firmographic information without having to ask for it.

CRM STANDARDIZATION

Normalize the information flow into your CRM to ensure consistency and give yourself the ability to measure campaign success.

“The marketing campaigns we’re running are hitting the right people because of ZoomInfo, which has saved us time and helped close multiple deals.”

David Doucette
President & CEO, Creative Computing Inc.

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MAKE EVERY COMMUNICATION COUNT

IMPROVE EMAIL DELIVERABILITY

Your entire email strategy is derailed the moment you send a campaign to an invalid address. Verify, update, or grow your contact lists with ZoomInfo.

CREATE SEGMENTED CAMPAIGNS

Develop campaigns to speak to specific audiences by easily segmenting your existing database or building a new contact list based on persona or industry.

SCALE CAMPAIGN EFFECTIVENESS

Killing it with a specific audience? Duplicate your successes by fueling your funnel with new, targeted contacts similar to your best buyers.

50% of "Very Successful" data-driven marketers say measuring ROI is the most important objective to achieving success.

SUGGESTED FEATURE

BUILD

With ZoomInfo you can easily create B2B contact lists and build out targeted campaigns that match your buyer personas.

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More direct dials. More email addresses.

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