Leadership Overview
Sunrise Senior Living has 4 executives leading key functions including technology infrastructure, financial strategy, human capital management, and overall corporate operations.
Committed to enhancing the quality of life for seniors, Sunrise Senior Living delivers holistic, resident-centered care through a global network of communities that prioritize dignity, independence, and meaningful social connections.
Committed to enhancing the quality of life for seniors, Sunrise Senior Living delivers holistic, resident-centered care through a global network of communities that prioritize dignity, independence, and meaningful social connections.
Leadership Roles at Sunrise Senior Living
Tav Hare - Chief Financial Officer
Tav Hare, the Chief Financial Officer at Sunrise Senior Living, manages the fiscal health and capital allocation strategies for the organization. Overseeing financial planning for assisted living, memory care, and skilled nursing facilities, the Chief Financial Officer ensures long-term sustainability across international markets. Hare directs budget optimization efforts to support the delivery of high-quality rehabilitation services and wellness programs. This leadership role involves rigorous analysis of market trends to guide expansion initiatives in North America and beyond. By maintaining strong relationships with investors and stakeholders, Tav Hare secures the necessary funding to uphold the company commitment to resident-centered care. Hare monitors revenue streams and cost structures to maximize efficiency without compromising the nurturing environment essential to the brand. Through precise financial oversight, the Chief Financial Officer supports the overarching goal of providing meaningful living opportunities for seniors while maintaining robust corporate growth.
Zahra Afshar - President
Zahra Afshar, the President at Sunrise Senior Living, executes the overarching corporate strategy and operational vision for the entire organization. Overseeing the integration of assisted living, memory care, and skilled nursing services, the President ensures that every community adheres to the core philosophy of resident-centered care. Afshar directs the expansion of services across North America, Europe, and Asia, maintaining a focus on creating warm, nurturing environments that promote independence. This leadership role involves coordinating with the C-suite to align medical support and wellness programs with evolving market demands. By championing purposeful living opportunities, Zahra Afshar drives the company mission to enhance the quality of life for seniors. Afshar monitors operational performance to ensure that dignity and meaningful connections remain at the forefront of all service delivery. Through decisive leadership, the President secures the market position of the company as a premier provider of elderly health services.
Marco Trecroce - Chief Technology Officer
Marco Trecroce, the Chief Technology Officer at Sunrise Senior Living, directs the digital transformation of elderly health services across North America, Europe, and Asia. By architecting scalable cloud infrastructure, the Chief Technology Officer ensures seamless data integration between medical support systems and resident wellness platforms. Trecroce manages the deployment of advanced monitoring tools that track health metrics, thereby enabling personalized care plans for every resident. This leadership role involves collaborating with the Board to align technological investments with the company mission of fostering nurturing environments. Through the implementation of secure, efficient digital workflows, Marco Trecroce optimizes operational performance within senior living communities. Trecroce drives innovation by integrating purposeful living technologies that enhance community engagement. Ultimately, the Chief Technology Officer secures the technological foundation required to maintain high standards of dignity and independence for all individuals residing within the global network.
Judy Fimiani - Chief Human Resources Officer
Judy Fimiani, the Chief Human Resources Officer at Sunrise Senior Living, architects the talent acquisition and workforce development strategies necessary to support a global team of care professionals. Overseeing the recruitment of skilled nursing and rehabilitation staff, the Chief Human Resources Officer ensures that every community maintains a high standard of compassionate, individualized care. Fimiani drives organizational culture initiatives that promote dignity and meaningful connections among employees and residents alike. This leadership role involves designing comprehensive training programs that emphasize the holistic, resident-centered approach central to the company mission. By fostering an inclusive and supportive work environment, Judy Fimiani reduces turnover and enhances the quality of life for the entire workforce. Fimiani manages performance metrics to ensure alignment with corporate values across all regional operations. Ultimately, the Chief Human Resources Officer secures the human capital required to deliver exceptional health services to seniors worldwide.

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Vetter Senior Living is a nonprofit organization providing services and living options for rehabilitation, independent living, assisted living, and skilled nursing. We have twenty-seven locations in Nebraska, two in Iowa, one in Kansas, three in Missouri, and we manage a care center in Wyoming. Please visit our location directory to find out what living options are offered in your area.
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