Sunrise Senior Living Executive and Leadership Team

July, 2026

Leadership Overview

Sunrise Senior Living has 4 executives leading key functions including technology, finance, human resources, and overall strategy.

Driven by a commitment to enhancing the lives of seniors, Sunrise Senior Living provides comprehensive care services across North America, Europe, and Asia, fostering dignity and independence through resident-centered programs.

Leadership Roles at Sunrise Senior Living

  • Chief Financial Officer - Tav Hare
  • President - Zahra Afshar
  • Chief Technology Officer - Marco Trecroce
  • Chief Human Resources Officer - Judy Fimiani
  • Tav Hare - Chief Financial Officer

    Tav Hare, the Chief Financial Officer at Sunrise Senior Living, manages the comprehensive financial strategy and operations. Overseeing all fiscal activities, the Chief Financial Officer ensures financial health and sustainability across the organization's extensive network of communities in North America, Europe, and Asia. This leadership involves rigorous budget management, financial planning, and resource allocation to support the delivery of specialized elderly health services, including assisted living, memory care, and rehabilitation. By optimizing financial performance, Tav Hare directly contributes to the company's ability to invest in resident-centered approaches and maintain high standards of care. The Chief Financial Officer's oversight extends to risk management and ensuring compliance with financial regulations across diverse international markets. Hare's financial acumen is vital for Sunrise Senior Living's continued growth and its dedication to fostering dignity and independence for seniors.

    Zahra Afshar - President

    Zahra Afshar, the President at Sunrise Senior Living, directs the overarching strategic vision and operational execution for the organization. Leading the company's extensive network of senior living communities across North America, Europe, and Asia, the President ensures the consistent delivery of high-quality elderly health services. This executive leadership encompasses guiding the implementation of a holistic, resident-centered approach that prioritizes individualized care plans, purposeful living, and community engagement. By championing innovation and operational excellence, Zahra Afshar drives the company's commitment to enhancing the quality of life for seniors, fostering dignity, independence, and meaningful connections. The President's strategic direction is fundamental to maintaining Sunrise Senior Living's reputation for creating warm, nurturing environments and solidifying its market leadership in specialized senior care.

    Marco Trecroce - Chief Technology Officer

    Marco Trecroce, the Chief Technology Officer at Sunrise Senior Living, directs the strategic implementation of technology across all operational facets. Overseeing the digital infrastructure, the Chief Technology Officer ensures robust systems support the company's mission of providing exceptional senior care. This leadership involves architecting scalable solutions that enhance resident experience, streamline administrative processes, and bolster data security for sensitive health information. By integrating innovative technologies, Marco Trecroce drives efficiency in medical support, wellness programs, and community engagement initiatives. The Chief Technology Officer's focus extends to leveraging technology for improved communication between residents, families, and care staff, reinforcing the company's commitment to a nurturing and connected environment. Trecroce's role is critical in maintaining Sunrise Senior Living's competitive edge through advanced technological adoption.
    Marco Trecroce

    Judy Fimiani - Chief Human Resources Officer

    Judy Fimiani, the Chief Human Resources Officer at Sunrise Senior Living, leads the strategic development and execution of human capital initiatives. Overseeing talent acquisition, employee development, and organizational culture, the Chief Human Resources Officer ensures a highly skilled and engaged workforce dedicated to the company's mission. This role is pivotal in fostering the warm, nurturing environments that define Sunrise Senior Living's resident-centered approach. By implementing robust HR policies and programs, Judy Fimiani supports the recruitment and retention of care professionals who provide individualized care plans and promote purposeful living opportunities. The Chief Human Resources Officer's efforts are critical in cultivating a supportive atmosphere that emphasizes dignity, independence, and meaningful connections among residents and staff. Fimiani's leadership ensures that Sunrise Senior Living's most valuable asset – its people – are empowered to deliver exceptional service across all communities.
    Judy Fimiani

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    Frequently Asked Questions Regarding Sunrise Senior Living Top Executives and Leadership Team

    Who leads Sunrise Senior Living?
    Sunrise Senior Living is led by Tav Hare (Chief Financial Officer), along with executives such as Zahra Afshar (President) and Marco Trecroce (Chief Technology Officer).
    Who is part of Sunrise Senior Living’s executive team?
    The executive team of Sunrise Senior Living includes leaders such as Tav Hare (Chief Financial Officer), Zahra Afshar (President), Marco Trecroce (Chief Technology Officer) and other senior executives.
    How many executives does Sunrise Senior Living have?
    Sunrise Senior Living has 4 executives leading key business areas.
    What roles are included in Sunrise Senior Living’s leadership team?
    The leadership team of Sunrise Senior Living includes roles such as Chief Financial Officer, President, Chief Technology Officer, Chief Human Resources Officer.