Leadership Overview
Sunrise Senior Living has 4 executives leading key functions including finance, technology, human resources, and overall strategy.
Driven by a commitment to enhancing senior well-being, Sunrise Senior Living champions a resident-centered philosophy, fostering dignity and independence across its global communities through comprehensive care and engaging activities.
Driven by a commitment to enhancing senior well-being, Sunrise Senior Living champions a resident-centered philosophy, fostering dignity and independence across its global communities through comprehensive care and engaging activities.
Leadership Roles at Sunrise Senior Living
Tav Hare - Chief Financial Officer
Tav Hare, the Chief Financial Officer at Sunrise Senior Living, directs all financial operations and strategic fiscal planning. Overseeing budgeting, forecasting, and financial reporting, Hare ensures robust financial health across the organization's extensive network of senior living communities. This leadership role involves managing capital allocation, optimizing investment strategies, and maintaining strong relationships with financial institutions. By meticulously analyzing market trends and operational expenditures, Tav Hare drives profitability and sustainable growth, directly supporting the company's mission to provide exceptional elder care services. Hare's financial acumen is critical for navigating the complex economic landscape of the healthcare sector and securing the resources necessary for continued expansion and service enhancement.
Zahra Afshar - President
Zahra Afshar, the President at Sunrise Senior Living, directs the overall strategic direction and operational execution of the company. Afshar guides the organization's expansion and service delivery across its extensive network of senior living communities in North America, Europe, and Asia. This leadership position involves ensuring the consistent implementation of Sunrise Senior Living's resident-centered approach, emphasizing individualized care plans, purposeful living, and community engagement. By fostering strong leadership teams and promoting a culture of excellence, Zahra Afshar drives the company's commitment to enhancing the quality of life for seniors. Afshar's vision is instrumental in maintaining the company's reputation for providing warm, nurturing environments that promote dignity, independence, and meaningful connections.
Marco Trecroce - Chief Technology Officer
Marco Trecroce, the Chief Technology Officer at Sunrise Senior Living, architects and executes the company's technology vision. Trecroce oversees the development and implementation of innovative digital solutions that enhance resident care, operational efficiency, and community engagement across North America, Europe, and Asia. This involves managing IT infrastructure, cybersecurity protocols, and data management systems to ensure seamless operations and data integrity. By driving technological advancements, Marco Trecroce supports the delivery of individualized care plans and purposeful living opportunities, aligning technology with the company's resident-centered approach. Trecroce's strategic leadership ensures Sunrise Senior Living remains at the forefront of technological integration in senior care services, fostering meaningful connections and promoting independence through advanced platforms.
Judy Fimiani - Chief Human Resources Officer
Judy Fimiani, the Chief Human Resources Officer at Sunrise Senior Living, leads all human capital strategies and talent management initiatives. Fimiani oversees recruitment, employee development, compensation, and benefits programs designed to attract and retain top talent across the organization's numerous senior living communities. This critical role ensures a skilled and dedicated workforce committed to Sunrise Senior Living's mission of providing compassionate and high-quality care. By fostering a positive and supportive work environment, Judy Fimiani cultivates a culture that emphasizes dignity, independence, and community engagement for both residents and staff. Fimiani's strategic oversight of HR functions is integral to maintaining the warm, nurturing environments that define Sunrise Senior Living's commitment to enhancing the quality of life for seniors.

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