Leadership Overview
SMART has 6 executives leading key functions including strategy, technology, revenue, finance, operations, and legal.
Focused on advancing global education through interactive hardware and software, SMART delivers innovative learning solutions. This organization empowers classrooms worldwide by integrating intuitive technology into modern pedagogical environments to enhance student engagement and academic outcomes.
Focused on advancing global education through interactive hardware and software, SMART delivers innovative learning solutions. This organization empowers classrooms worldwide by integrating intuitive technology into modern pedagogical environments to enhance student engagement and academic outcomes.
Leadership Roles at SMART
Mohamed Eliwa - Chief Executive Officer
Mohamed Eliwa, the Chief Executive Officer at SMART, directs the overarching corporate strategy and long-term vision for the organization. Eliwa oversees the integration of educational software with hardware manufacturing to maintain market leadership in the global classroom technology sector. By aligning internal product development with evolving pedagogical needs, the Chief Executive Officer ensures that SMART remains at the forefront of interactive learning innovation. Mohamed Eliwa manages high-level relationships with international educational boards and institutional partners to expand the company footprint across North American and EMEA markets. This leadership role involves constant evaluation of market trends to pivot product roadmaps toward sustainable growth. Through rigorous oversight of organizational performance, Eliwa drives operational excellence across all departments. The Chief Executive Officer maintains a focus on delivering value to schools while fostering a culture of continuous improvement and technological advancement within the entire enterprise.
Josh Baker - Deputy Chief Executive Officer
Josh Baker, the Deputy Chief Executive Officer at SMART, directs internal operational efficiency and cross-departmental coordination. Baker oversees the execution of strategic initiatives that streamline the manufacturing and distribution of educational hardware. By managing the day-to-day operations, the Deputy Chief Executive Officer ensures that the company remains agile in responding to shifts in the global education market. Josh Baker facilitates communication between the executive team and functional leads to maintain alignment with the core mission of SMART. This leadership role involves identifying bottlenecks in the supply chain and implementing process improvements to enhance productivity. Through the oversight of internal projects, the Deputy Chief Executive Officer drives the successful delivery of new product launches and service updates. Baker maintains a focus on operational excellence, ensuring that the organization functions as a cohesive unit while scaling its impact across international markets and supporting the broader strategic goals set by the executive leadership team.
Roula Nasser - Executive Vice President & Chief Financial Officer
Roula Nasser, the Executive Vice President & Chief Financial Officer at SMART, directs the financial health and fiscal planning of the organization. Nasser oversees capital allocation, budgeting, and financial reporting to ensure the company maintains a strong balance sheet while investing in future innovation. The Executive Vice President & Chief Financial Officer manages the treasury and tax functions, providing the necessary oversight to support global operations across various international markets. By implementing rigorous financial controls, Roula Nasser mitigates risk and ensures compliance with regulatory standards in the educational technology industry. This leadership role involves collaborating with the Board to communicate financial performance and strategic investment priorities. Through the optimization of cost structures and revenue management, the Executive Vice President & Chief Financial Officer supports the company mission of providing accessible learning tools. Nasser drives financial transparency and accountability, ensuring that all business units operate with the resources required to achieve long-term sustainability and growth.
Muhammad Samadov - Chief Technology Officer
Muhammad Samadov, the Chief Technology Officer at SMART, architects the technical infrastructure supporting interactive whiteboards and educational software platforms. Samadov drives the research and development lifecycle, ensuring that hardware and software components function seamlessly to provide superior user experiences in classrooms. The Chief Technology Officer manages engineering teams tasked with building scalable cloud-based tools that facilitate remote and hybrid learning environments. By prioritizing cybersecurity and data privacy, Muhammad Samadov protects sensitive educational information across all digital touchpoints. This role requires close collaboration with product managers to translate pedagogical requirements into robust technical specifications. Overseeing the transition toward AI-driven learning analytics, the Chief Technology Officer optimizes software performance to meet the demands of modern educational institutions. Samadov ensures that the technical roadmap aligns with the broader mission of enhancing student engagement through reliable, high-performance technology solutions that define the current industry standard.
Toke Tangkjaer - Executive Vice President & Chief Revenue Officer
Toke Tangkjaer, the Executive Vice President & Chief Revenue Officer at SMART, directs global sales strategies and market expansion initiatives. Tangkjaer oversees the development of distribution channels that bring interactive whiteboards and software to schools across diverse geographic regions. By analyzing market demand and competitive positioning, the Executive Vice President & Chief Revenue Officer identifies new opportunities for revenue growth within the educational technology sector. Toke Tangkjaer manages the alignment between sales operations and customer success teams to ensure long-term retention and satisfaction. This leadership role involves negotiating large-scale contracts with government entities and private school networks to secure the company market share. Through the implementation of data-driven sales methodologies, the Executive Vice President & Chief Revenue Officer optimizes the conversion funnel and improves overall profitability. Tangkjaer drives the execution of regional sales plans, ensuring that the organization meets aggressive financial targets while delivering high-value solutions to educators worldwide.
Matt Sudak - Executive Vice President & Chief Legal Officer
Matt Sudak, the Executive Vice President & Chief Legal Officer at SMART, directs the legal strategy and corporate governance framework for the organization. Sudak oversees intellectual property protection, ensuring that the proprietary software and hardware innovations remain secure in a competitive global market. The Executive Vice President & Chief Legal Officer manages regulatory compliance across all jurisdictions where the company operates, mitigating legal risks associated with international trade and data privacy. By providing counsel on complex commercial agreements, Matt Sudak supports the expansion of business partnerships and distribution networks. This leadership role involves navigating the legal complexities of the educational technology sector, including student data protection laws and software licensing requirements. Through the management of litigation and contract negotiations, the Executive Vice President & Chief Legal Officer safeguards the company assets and reputation. Sudak drives ethical business practices, ensuring that all corporate activities align with legal standards and the overarching mission of the organization.
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Frequently Asked Questions Regarding SMART Top Executives and Leadership Team
