SMART Executive and Leadership Team

Mohamed Eliwa, the Chief Executive Officer at SMART, directs the company's overarching strategy and operational execution. Overseeing all business units, the Chief Executive Officer ensures alignment with the mission of providing advanced interactive technology and content solutions for educational and business sectors. This leadership role involves driving market expansion and fostering innovation across the organization. By optimizing resource allocation and setting strategic priorities, Mohamed Eliwa directly impacts SMART's growth trajectory. Ultimately, Eliwa secures the company's long-term vision and market leadership in interactive whiteboards and educational software.

Josh Baker, the Deputy Chief Executive Officer at SMART, supports the Chief Executive Officer in executing strategic initiatives and managing daily operations. Overseeing key operational functions, the Deputy Chief Executive Officer ensures seamless integration of departmental activities and drives efficiency across the organization. This leadership position involves implementing best practices and fostering a culture of continuous improvement. By coordinating cross-functional projects and managing resource deployment, Josh Baker directly enhances SMART's operational effectiveness. Ultimately, Baker provides critical support in achieving the company's strategic objectives and maintaining operational excellence.

Roula Nasser, the Executive Vice President & Chief Financial Officer at SMART, directs the company's financial strategy and fiscal management. Overseeing all financial operations, including accounting, budgeting, and financial planning, the Executive Vice President & Chief Financial Officer ensures the financial health and stability of the organization. This pivotal role involves managing investments, optimizing capital structure, and reporting financial performance to stakeholders. By providing strategic financial insights and rigorous oversight, Roula Nasser directly supports informed decision-making across SMART. Ultimately, Nasser safeguards the company's assets and drives sustainable financial growth.

Muhammad Samadov, the Chief Technology Officer at SMART, architects the company's technological vision and product development roadmap. Overseeing all engineering and research initiatives, the Chief Technology Officer ensures the delivery of innovative hardware and software solutions that meet evolving market demands. This leadership position involves guiding the integration of new technologies and maintaining the integrity of existing platforms. By driving advancements in interactive whiteboard technology and content delivery systems, Muhammad Samadov directly enhances SMART's competitive edge. Ultimately, Samadov ensures technological excellence and future-proofing of the company's product portfolio.

Toke Tangkjaer, the Executive Vice President & Chief Revenue Officer at SMART, spearheads all revenue-generating activities and sales strategies. Overseeing global sales teams and channel partnerships, the Executive Vice President & Chief Revenue Officer drives market penetration and revenue growth across educational and business segments. This critical role involves developing and executing commercial plans to expand SMART's market share. By optimizing sales processes and fostering strong client relationships, Toke Tangkjaer directly contributes to the company's financial performance. Ultimately, Tangkjaer ensures the consistent achievement of sales targets and the expansion of SMART's global customer base.