SMART Executive and Leadership Team

July, 2026

Leadership Overview

SMART has 5 executives leading key functions including strategy, technology, revenue, and finance.

Driven by innovation, SMART provides manufacturing and retailing of content and educational software, alongside electronic whiteboards for schools, shaping the future of learning globally.

Leadership Roles at SMART

  • Chief Executive Officer - Mohamed Eliwa
  • Deputy Chief Executive Officer - Josh Baker
  • Executive Vice President & Chief Financial Officer - Roula Nasser
  • Chief Technology Officer - Andrey Nevskiy
  • Executive Vice President & Chief Revenue Officer - Toke Tangkjaer
  • Mohamed Eliwa - Chief Executive Officer

    Mohamed Eliwa, the Chief Executive Officer at SMART, directs the company's overarching strategy and operational execution. Eliwa guides the organization's vision, ensuring alignment with market demands for educational software and electronic whiteboards. This leadership role involves fostering innovation across departments and driving growth initiatives. By optimizing resource allocation, Mohamed Eliwa ensures the company maintains its competitive edge in the education technology sector. The Chief Executive Officer's focus remains on expanding SMART's global reach and enhancing its product offerings to meet evolving educational needs. Eliwa's strategic direction underpins the company's commitment to transforming learning environments through advanced technology solutions.

    Josh Baker - Deputy Chief Executive Officer

    Josh Baker, the Deputy Chief Executive Officer at SMART, supports the Chief Executive Officer in executing strategic initiatives and managing daily operations. Baker plays a critical part in overseeing the integration of new technologies and business processes across the organization. This role involves collaborating with department heads to ensure operational efficiency and drive performance improvements. By focusing on process optimization, Josh Baker enhances the company's ability to deliver high-quality educational software and hardware solutions. The Deputy Chief Executive Officer's scope includes managing key projects and ensuring seamless execution of the company's growth strategies. Baker's operational oversight is vital for SMART's sustained success and market expansion.

    Roula Nasser - Executive Vice President & Chief Financial Officer

    Roula Nasser, the Executive Vice President & Chief Financial Officer at SMART, oversees all financial operations and strategic financial planning. Nasser manages budgeting, forecasting, and financial reporting, ensuring the fiscal health and stability of the company. This critical role involves guiding investment decisions and managing capital allocation to support growth in educational software and hardware sectors. By maintaining rigorous financial controls, Roula Nasser safeguards company assets and optimizes profitability. The Executive Vice President & Chief Financial Officer's responsibilities extend to investor relations and ensuring compliance with all financial regulations. Nasser's financial expertise is fundamental to SMART's long-term sustainability and strategic development.
    Roula Nasser

    Andrey Nevskiy - Chief Technology Officer

    Andrey Nevskiy, the Chief Technology Officer at SMART, architects the company's technological roadmap and oversees all research and development efforts. Nevskiy drives innovation in software content and electronic whiteboard technology, ensuring SMART remains at the forefront of educational tools. This position involves managing the engineering teams and guiding the development of scalable, user-friendly solutions for schools worldwide. By championing new technologies, Andrey Nevskiy enhances the functionality and impact of SMART's product portfolio. The Chief Technology Officer's responsibilities include maintaining robust IT infrastructure and ensuring the security and reliability of all digital platforms. Nevskiy's technical leadership is crucial for delivering cutting-edge educational experiences.
    Andrey Nevskiy

    Toke Tangkjaer - Executive Vice President & Chief Revenue Officer

    Toke Tangkjaer, the Executive Vice President & Chief Revenue Officer at SMART, spearheads all revenue-generating activities and sales strategies. Tangkjaer directs the global sales force, focusing on expanding market penetration for educational software and electronic whiteboards. This leadership position involves developing and implementing effective go-to-market plans and fostering strong client relationships. By driving sales performance, Toke Tangkjaer ensures consistent revenue growth and market leadership. The Executive Vice President & Chief Revenue Officer's purview includes managing channel partnerships and optimizing the sales funnel to maximize customer acquisition and retention. Tangkjaer's commercial acumen is essential for SMART's financial objectives.

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    Frequently Asked Questions Regarding SMART Top Executives and Leadership Team

    Who leads SMART?
    SMART is led by Mohamed Eliwa (Chief Executive Officer), along with executives such as Josh Baker (Deputy Chief Executive Officer) and Roula Nasser (Executive Vice President & Chief Financial Officer).
    Who is part of SMART’s executive team?
    The executive team of SMART includes leaders such as Mohamed Eliwa (Chief Executive Officer), Josh Baker (Deputy Chief Executive Officer), Roula Nasser (Executive Vice President & Chief Financial Officer) and other senior executives.
    How many executives does SMART have?
    SMART has 5 executives leading key business areas.
    What roles are included in SMART’s leadership team?
    The leadership team of SMART includes roles such as Chief Executive Officer, Deputy Chief Executive Officer, Executive Vice President & Chief Financial Officer, Chief Technology Officer, Executive Vice President & Chief Revenue Officer.