Granicus Executive and Leadership Team

July, 2026

Leadership Overview

Granicus has 10 executives leading key functions including strategy, marketing, revenue generation, human resources, and regional operations.

Driven by innovation, Granicus provides essential digital solutions for governments, enhancing citizen engagement and operational efficiency across public sector entities.

Leadership Roles at Granicus

  • Chief Executive Officer - Mark Hynes
  • President, Swagit - Bryan Halley
  • Chief Marketing Officer - Richard Maclachlan
  • Chief Revenue Officer - Amir Capriles
  • Chief Revenue Officer, SEO Content & Specialist - Natasha Madrigal
  • Chief Human Resources Officer - Carrie Cisek
  • CXS Chief of Staff - Cassidy DiNicolo
  • CXS Chief of Staff - Cassidy Pillow
  • Chief Revenue Officer, Content & Specialist - Desiree Zapata
  • Regional Executive - Christopher Winter
  • Mark Hynes - Chief Executive Officer

    Mark Hynes, the Chief Executive Officer at Granicus, directs the company's overarching strategy and operational execution. Hynes guides the organization's mission to empower governments with advanced digital solutions, ensuring seamless website management, effective digital communications, and streamlined online transactions. The Chief Executive Officer's leadership focuses on fostering innovation within the software development teams, driving the company's expansion into new markets, and maintaining Granicus's position as a leader in government technology. This executive role involves aligning all departments toward achieving critical business objectives and enhancing citizen services through technology. Mark Hynes ensures the company's long-term vision translates into tangible results, solidifying Granicus's impact on public sector efficiency and engagement.

    Bryan Halley - President, Swagit

    Bryan Halley, the President, Swagit at Granicus, leads the strategic direction and operational management of the Swagit division, a key component of Granicus's government technology offerings. Halley is responsible for driving growth and innovation within Swagit, focusing on delivering advanced solutions for government transparency and citizen engagement. The President, Swagit oversees product development, sales, and customer success for Swagit's specialized services, ensuring alignment with the broader Granicus mission. This executive role involves identifying market opportunities, fostering strategic partnerships, and enhancing the value proposition for government clients seeking robust digital communication tools. Bryan Halley's leadership ensures Swagit effectively contributes to Granicus's overall success in the public sector market.

    Richard Maclachlan - Chief Marketing Officer

    Richard Maclachlan, the Chief Marketing Officer at Granicus, architects and executes comprehensive marketing strategies that elevate the company's brand and market presence. The Chief Marketing Officer oversees all demand generation initiatives, digital marketing campaigns, and public relations efforts, directly supporting Granicus's mission to provide cutting-edge digital solutions for governments. Maclachlan's responsibilities include analyzing market trends, identifying new growth opportunities, and communicating the value proposition of Granicus's website management, digital communications, and online transaction platforms. This leadership position ensures consistent brand messaging across all channels and drives engagement with government entities seeking to improve citizen interaction and operational effectiveness. Richard Maclachlan's strategic direction fuels the company's outreach and market penetration.

    Amir Capriles - Chief Revenue Officer

    Amir Capriles, the Chief Revenue Officer at Granicus, spearheads all sales operations and revenue generation activities across the organization. Capriles directs the global sales teams, focusing on expanding the adoption of Granicus's digital solutions for governments, including website management, digital communications, and online transaction services. The Chief Revenue Officer's strategic imperative involves cultivating strong client relationships, identifying key market segments, and driving consistent revenue growth. This role demands a deep understanding of the public sector's unique needs and challenges, ensuring that sales strategies effectively address these requirements. Amir Capriles works closely with marketing and product development to align sales efforts with market demand and company objectives, ultimately securing new business and fostering long-term client partnerships.

    Natasha Madrigal - Chief Revenue Officer, SEO Content & Specialist

    Natasha Madrigal, the Chief Revenue Officer, SEO Content & Specialist at Granicus, drives revenue growth through specialized expertise in search engine optimization and content strategy. Madrigal leads initiatives focused on enhancing the discoverability and impact of Granicus's digital government solutions, ensuring that potential clients can easily find and engage with the company's offerings. This dual role involves not only overseeing revenue-generating activities but also refining the content and SEO approaches that attract and convert leads. The Chief Revenue Officer, SEO Content & Specialist works to optimize marketing materials and digital platforms, aligning them with search engine best practices and client needs. Natasha Madrigal's focus on specialized content and SEO ensures Granicus's digital footprint effectively supports sales objectives and broadens market reach.

    Carrie Cisek - Chief Human Resources Officer

    Carrie Cisek, the Chief Human Resources Officer at Granicus, leads all human capital strategies and organizational development initiatives. Cisek is responsible for cultivating a high-performance culture that supports Granicus's mission of empowering governments with digital solutions. The Chief Human Resources Officer oversees talent acquisition, employee engagement, compensation and benefits, and professional development programs designed to attract and retain top talent. This executive role ensures that Granicus's workforce is equipped with the skills and motivation necessary to drive innovation in website management, digital communications, and online transactions. Carrie Cisek plays a critical part in shaping the employee experience, fostering an environment where teams can effectively deliver exceptional service to government clients.
    Carrie Cisek

    Cassidy DiNicolo - CXS Chief of Staff

    Cassidy DiNicolo, the CXS Chief of Staff at Granicus, provides strategic support and operational oversight to the Customer Experience and Success (CXS) division. DiNicolo facilitates cross-functional collaboration, ensuring seamless execution of initiatives related to government digital solutions. The CXS Chief of Staff manages key projects, drives process improvements, and supports the leadership team in achieving customer satisfaction and retention goals. This role involves translating strategic objectives into actionable plans, optimizing workflows for customer support and success teams, and ensuring alignment with Granicus's overall business strategy. Cassidy DiNicolo's efforts enhance the efficiency and effectiveness of customer interactions, directly contributing to client retention and the successful delivery of digital communications and transaction platforms.

    Cassidy Pillow - CXS Chief of Staff

    Cassidy Pillow, the CXS Chief of Staff at Granicus, enhances operational efficiency and strategic execution within the Customer Experience and Success (CXS) organization. Pillow focuses on streamlining processes and implementing best practices to elevate client satisfaction and support for Granicus's digital government solutions. The CXS Chief of Staff collaborates with various teams to ensure cohesive service delivery, manage critical projects, and drive continuous improvement in customer engagement strategies. This position requires a keen understanding of client needs and the ability to translate them into operational enhancements for website management, digital communications, and records management services. Cassidy Pillow's contributions are vital to maintaining Granicus's reputation for exceptional customer support and fostering long-term partnerships with government entities.

    Desiree Zapata - Chief Revenue Officer, Content & Specialist

    Desiree Zapata, the Chief Revenue Officer, Content & Specialist at Granicus, drives revenue expansion through targeted content strategies and specialized sales approaches. Zapata oversees the development and deployment of content designed to attract and engage government clients, highlighting the benefits of Granicus's digital solutions. The Chief Revenue Officer, Content & Specialist works to ensure that all marketing and sales content effectively communicates the value of website management, digital communications, and online transaction platforms. This role involves analyzing content performance, refining messaging, and aligning content creation with sales objectives to maximize lead generation and conversion rates. Desiree Zapata's expertise in content and specialization is crucial for positioning Granicus as a thought leader and driving measurable revenue growth.

    Christopher Winter - Regional Executive

    Christopher Winter, the Regional Executive at Granicus, directs and oversees business operations and strategic initiatives within a specific geographic territory. Winter is responsible for expanding Granicus's market share and client base by promoting the company's comprehensive digital solutions for governments. The Regional Executive manages relationships with key stakeholders, identifies growth opportunities, and ensures the effective delivery of services such as website management, digital communications, and online transactions across the assigned region. This leadership position involves driving sales performance, fostering local market penetration, and aligning regional activities with the company's global objectives. Christopher Winter's focus on regional execution is critical for achieving Granicus's expansion goals and strengthening its presence in diverse government sectors.

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    Frequently Asked Questions Regarding Granicus Top Executives and Leadership Team

    Who leads Granicus?
    Granicus is led by Mark Hynes (Chief Executive Officer), along with executives such as Bryan Halley (President, Swagit) and Richard Maclachlan (Chief Marketing Officer).
    Who is part of Granicus’s executive team?
    The executive team of Granicus includes leaders such as Mark Hynes (Chief Executive Officer), Bryan Halley (President, Swagit), Richard Maclachlan (Chief Marketing Officer) and other senior executives.
    How many executives does Granicus have?
    Granicus has 10 executives leading key business areas.
    What roles are included in Granicus’s leadership team?
    The leadership team of Granicus includes roles such as Chief Executive Officer, President, Swagit, Chief Marketing Officer, Chief Revenue Officer, Chief Revenue Officer, SEO Content & Specialist.