Leadership Overview
Amplify has 4 executives leading key functions including strategy, financial operations, mathematics curriculum development, and board governance.
Focused on transforming K-12 education through digital innovation, Amplify delivers high-quality curriculum and assessment tools designed to improve student outcomes across diverse learning environments nationwide.
Focused on transforming K-12 education through digital innovation, Amplify delivers high-quality curriculum and assessment tools designed to improve student outcomes across diverse learning environments nationwide.
Leadership Roles at Amplify
Lawrence Berger - Chief Executive Officer
Lawrence Berger, the Chief Executive Officer at Amplify, directs the overarching strategic vision for the organization. Overseeing the development of digital curriculum and assessment products, the Chief Executive Officer ensures alignment between educational research and classroom technology. This leadership role involves managing high-level partnerships with school districts to expand market reach across North America. By prioritizing evidence-based learning solutions, Lawrence Berger drives the company toward sustainable growth and improved student performance metrics. The Chief Executive Officer maintains constant communication with the Board to refine long-term objectives and operational priorities. Through rigorous oversight of product innovation, Berger secures the competitive position of the firm within the competitive K-12 software landscape. Ultimately, the Chief Executive Officer fosters a culture of academic excellence while scaling the digital infrastructure necessary to support modern educational demands.

Charles Bonney - Chief Financial Officer
Charles Bonney, the Chief Financial Officer at Amplify, manages the fiscal health and capital allocation strategies for the enterprise. Overseeing financial planning, budgeting, and resource distribution, the Chief Financial Officer ensures the company maintains the liquidity required for continuous product development. This leadership role involves analyzing market trends to optimize revenue streams across various regional territories. By implementing robust financial controls, Charles Bonney supports the long-term stability of the organization while facilitating investment in new assessment technologies. The Chief Financial Officer collaborates with other executive leaders to align departmental spending with the broader mission of improving educational outcomes. Through precise financial modeling and risk assessment, Bonney provides the necessary data to guide strategic decision-making at the highest levels. Ultimately, the Chief Financial Officer secures the economic foundation that allows the company to deliver high-quality digital curriculum to schools nationwide.
Kim Deffebach - Co-Founder & President, Board
Kim Deffebach, the Co-Founder & President, Board at Amplify, governs the high-level corporate direction and board-level initiatives. Overseeing the alignment of organizational goals with the interests of stakeholders, the Co-Founder & President, Board ensures that the company maintains its commitment to educational excellence. This leadership role involves facilitating communication between the executive team and the board to maintain transparency and strategic focus. By leveraging deep industry knowledge, Kim Deffebach guides the firm through complex market shifts and long-term planning cycles. The Co-Founder & President, Board monitors the overall health of the business to ensure that the mission of providing high-quality digital curriculum remains the primary objective. Through consistent engagement with governance structures, Deffebach supports the stability and growth of the organization. Ultimately, the Co-Founder & President, Board secures the legacy and future trajectory of the company within the competitive education sector.
Elizabeth Meier - Chief of Staff, Math
Elizabeth Meier, the Chief of Staff, Math at Amplify, coordinates the strategic execution of mathematics curriculum initiatives. Overseeing the integration of pedagogical research into digital learning tools, the Chief of Staff, Math ensures that all mathematical content meets rigorous academic standards. This leadership role involves synchronizing efforts between product development teams and educational consultants to enhance user engagement. By streamlining internal workflows, Elizabeth Meier accelerates the delivery of innovative math solutions to classrooms across the country. The Chief of Staff, Math facilitates cross-functional collaboration to address specific challenges in K-12 mathematics education. Through meticulous project management and focus on curriculum efficacy, Meier drives the development of tools that empower educators and students alike. Ultimately, the Chief of Staff, Math strengthens the market impact of the company by ensuring that mathematical products remain at the forefront of educational technology.
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