Leadership Overview
Amplify has 4 executives leading key functions including strategy, financial operations, mathematics curriculum development, and board governance.
Dedicated to transforming K-12 education through digital innovation, Amplify delivers high-quality curriculum and assessment tools. This mission drives the organization to improve student outcomes across diverse learning environments through evidence-based software solutions.
Dedicated to transforming K-12 education through digital innovation, Amplify delivers high-quality curriculum and assessment tools. This mission drives the organization to improve student outcomes across diverse learning environments through evidence-based software solutions.
Leadership Roles at Amplify
Lawrence Berger - Chief Executive Officer
Lawrence Berger, the Chief Executive Officer at Amplify, directs the overarching strategic vision for digital curriculum and assessment products. Overseeing the entire organizational roadmap, the Chief Executive Officer ensures alignment between educational research and software development. This leadership role involves managing high-level partnerships and scaling operations across North American school districts to maximize market impact. By prioritizing evidence-based learning outcomes, Lawrence Berger drives the company toward sustainable growth and pedagogical excellence. The Chief Executive Officer maintains constant communication with the Board to refine long-term objectives. Through rigorous oversight of product efficacy, Berger secures the company position as a leader in the K-12 technology sector. This executive focus on innovation supports the broader goal of providing educators with powerful, data-driven tools that enhance classroom engagement and student achievement in diverse academic settings.

Charles Bonney - Chief Financial Officer
Charles Bonney, the Chief Financial Officer at Amplify, manages the fiscal health and capital allocation strategies for the curriculum and assessment business. Overseeing financial planning, analysis, and reporting, the Chief Financial Officer ensures the company maintains the resources necessary for continuous product development. This leadership role involves optimizing operational budgets to support expansion across regional markets. By implementing robust financial controls, Charles Bonney protects the long-term stability of the organization. The Chief Financial Officer collaborates with other executive leaders to evaluate investment opportunities in new educational technologies. Through precise management of revenue streams and cost structures, Bonney enables the company to scale effectively while delivering value to stakeholders. This financial oversight remains critical to the mission of providing high-quality digital tools to schools, ensuring that every dollar invested directly supports the creation of impactful, research-backed learning experiences for students.
Kim Deffebach - Co-Founder & President, Board
Kim Deffebach, the Co-Founder & President, Board at Amplify, governs the high-level corporate structure and board relations for the curriculum and assessment enterprise. Overseeing the alignment of board initiatives with the company mission, the Co-Founder & President, Board ensures that long-term governance supports the delivery of digital educational products. This leadership role involves fostering strong relationships with key stakeholders and guiding the organization through complex market transitions. By maintaining a focus on institutional integrity, Kim Deffebach drives the company toward achieving its vision of transforming K-12 learning. The Co-Founder & President, Board collaborates with the executive team to ensure that strategic decisions reflect the core values of the organization. Through consistent oversight of board activities, Deffebach secures the necessary support for ongoing innovation. This leadership presence remains essential for maintaining the focus on providing high-quality, research-driven tools that empower educators and improve student outcomes.
Elizabeth Meier - Chief of Staff, Math
Elizabeth Meier, the Chief of Staff, Math at Amplify, architects the strategic development of mathematics curriculum products. Overseeing the integration of pedagogical standards into digital platforms, the Chief of Staff, Math ensures that all content meets the rigorous needs of modern classrooms. This leadership role involves coordinating cross-functional teams of educators and software engineers to deliver cohesive learning experiences. By analyzing student performance data, Elizabeth Meier drives continuous improvement in math assessment tools. The Chief of Staff, Math facilitates communication between product development and executive leadership to maintain focus on core educational goals. Through the application of evidence-based instructional design, Meier strengthens the market position of the company. This specialized focus on mathematics education supports the broader mission of providing teachers with effective, scalable resources that foster deep conceptual understanding and academic success for students across various grade levels.
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