Leadership Overview
Real Floors has 5 executives leading key functions including strategy, operations, revenue, human resources, and corporate management.
Committed to excellence in flooring solutions, Real Floors delivers high-quality carpet, vinyl, tile, and hardwood products while maintaining a focus on superior installation and maintenance services across the United States.
Committed to excellence in flooring solutions, Real Floors delivers high-quality carpet, vinyl, tile, and hardwood products while maintaining a focus on superior installation and maintenance services across the United States.
Leadership Roles at Real Floors
Adam Brookner - Chief Executive Officer
Adam Brookner, the Chief Executive Officer at Real Floors, directs the overarching corporate strategy and long-term vision for the organization. Overseeing the expansion of flooring product lines, the Chief Executive Officer ensures that carpet, vinyl, tile, and hardwood offerings meet rigorous quality standards. Adam Brookner maintains constant alignment with the Board to drive sustainable growth and market penetration across North American construction sectors. By prioritizing operational efficiency and customer satisfaction, the Chief Executive Officer fosters a culture of excellence within the company. This leadership role involves evaluating new market opportunities and optimizing the supply chain to support large-scale installation projects. Through consistent focus on industry trends and competitive positioning, the Chief Executive Officer secures the company's reputation as a premier provider of flooring solutions. Brookner drives the strategic initiatives that define the future trajectory of the business.

Bryan Taylor - Chief Operating Officer
Bryan Taylor, the Chief Operating Officer at Real Floors, manages the daily execution of installation and maintenance services. Overseeing the logistics of flooring distribution, the Chief Operating Officer ensures that projects across the country receive materials on schedule. Bryan Taylor coordinates with regional managers to streamline field operations and improve service delivery times for construction clients. By implementing advanced inventory management systems, the Chief Operating Officer reduces waste and enhances project profitability. This leadership role requires constant monitoring of site performance and safety protocols to maintain high standards of workmanship. Through rigorous oversight of the installation workforce, the Chief Operating Officer guarantees that every project aligns with the company's commitment to quality. Taylor drives operational excellence by refining internal processes and supporting the technical teams responsible for complex flooring installations.

Matt Gilbreth - President
Matt Gilbreth, the President at Real Floors, executes the tactical implementation of corporate policies and operational directives. Overseeing the integration of various departments, the President ensures that the company's flooring services remain consistent with the established brand mission. Matt Gilbreth collaborates with other C-suite leaders to translate high-level strategy into actionable plans for the installation and maintenance teams. By monitoring key performance indicators, the President drives efficiency and accountability throughout the organization. This leadership role involves managing cross-functional projects and resolving complex operational challenges to support the company's growth objectives. Through active participation in strategic planning, the President ensures that all business units remain focused on delivering value to construction clients. Gilbreth drives the day-to-day success of the company by maintaining rigorous standards and promoting a culture of continuous improvement across all service areas.
Jack Weissman - Chief Relationship Officer & Chief Revenue Officer
Jack Weissman, the Chief Relationship Officer & Chief Revenue Officer at Real Floors, architects the company's sales strategy and client engagement framework. Overseeing the development of long-term partnerships with construction firms, the Chief Relationship Officer & Chief Revenue Officer ensures consistent revenue growth through strategic account management. Jack Weissman identifies new market segments for carpet, vinyl, and hardwood products to expand the company's footprint. By aligning sales targets with corporate objectives, the Chief Relationship Officer & Chief Revenue Officer drives financial performance and market share gains. This leadership role involves negotiating high-value contracts and maintaining strong ties with key industry stakeholders. Through data-driven analysis of sales pipelines, the Chief Relationship Officer & Chief Revenue Officer optimizes revenue streams and supports the overall business model. Weissman secures the company's financial health by fostering deep, mutually beneficial relationships with clients.

Hope Harris - Chief Human Resources Officer
Hope Harris, the Chief Human Resources Officer at Real Floors, directs the talent acquisition and organizational development strategies. Overseeing the recruitment of skilled installation professionals and administrative staff, the Chief Human Resources Officer ensures that the company maintains a high-performing workforce. Hope Harris implements comprehensive training programs to uphold the quality standards required for flooring maintenance and installation services. By fostering a positive workplace culture, the Chief Human Resources Officer drives employee retention and engagement across all regional operations. This leadership role involves managing compensation structures, benefits administration, and performance management systems to support corporate goals. Through the development of robust human capital strategies, the Chief Human Resources Officer aligns the workforce with the evolving needs of the construction industry. Harris secures the company's competitive advantage by attracting and developing top-tier talent within the flooring sector.
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