Leadership Overview
Puig has 4 executives leading key functions including financial strategy, North American operations, Asia Pacific market expansion, and regional management.
Focused on luxury fragrance and fashion, Puig maintains a commitment to artistic excellence while driving global market growth through a portfolio of iconic brands and innovative consumer experiences.
Focused on luxury fragrance and fashion, Puig maintains a commitment to artistic excellence while driving global market growth through a portfolio of iconic brands and innovative consumer experiences.
Leadership Roles at Puig
Julian Lin - Director, Finance (Asia) & Chief Financial Officer, Puig (Asia Pacific)
Julian Lin, the Director, Finance (Asia) & Chief Financial Officer, Puig (Asia Pacific) at Puig, manages all fiscal operations across the Asia Pacific region. Directing capital allocation and regional budgeting, the Chief Financial Officer ensures alignment with the broader corporate strategy for the fashion and fragrance sectors. This leadership role involves rigorous oversight of regional financial reporting and risk management protocols. By optimizing investment strategies, Julian Lin directly impacts the long-term profitability of the company within the competitive Asian market. The Chief Financial Officer collaborates with global leadership to maintain fiscal discipline while supporting aggressive growth targets. Through precise financial modeling and operational analysis, the Director, Finance (Asia) & Chief Financial Officer, Puig (Asia Pacific) secures the necessary resources for sustained expansion. Lin maintains a focus on transparency and efficiency, ensuring that all regional financial activities support the overarching mission of the organization.
Laurie Labesque - President (North America)
Laurie Labesque, the President (North America) at Puig, directs all business activities across the North American market. Overseeing the distribution and marketing of luxury fragrance and fashion products, the President (North America) ensures that the brand portfolio resonates with local consumer preferences. This leadership role involves managing complex supply chains and retail partnerships to maximize market share. By driving strategic initiatives, Laurie Labesque directly influences the growth trajectory of the company in this critical region. The President (North America) coordinates with global headquarters to implement brand-building campaigns that elevate the company presence. Through constant evaluation of market trends and consumer behavior, Labesque optimizes operational performance and enhances brand loyalty. The President (North America) maintains a focus on sustainable growth, ensuring that all regional efforts align with the core values and long-term objectives of the organization.

Adriana Viejo - President, Asia Pacific
Adriana Viejo, the President, Asia Pacific at Puig, leads all strategic initiatives and market development efforts throughout the Asia Pacific region. Overseeing the expansion of the fashion and fragrance portfolio, the President, Asia Pacific ensures that the company captures emerging opportunities in diverse consumer markets. This leadership role involves managing regional teams and fostering relationships with key retail partners to strengthen brand positioning. By executing localized marketing strategies, Adriana Viejo directly impacts the revenue growth and market penetration of the organization. The President, Asia Pacific collaborates with global leadership to adapt product offerings to regional tastes and cultural nuances. Through rigorous operational oversight and performance monitoring, Viejo drives efficiency across all regional business units. The President, Asia Pacific maintains a commitment to excellence, ensuring that all activities support the broader mission of the company while navigating the complexities of the Asian landscape.
Caitlin Ricciuto - Regional Executive
Caitlin Ricciuto, the Regional Executive at Puig, manages operational workflows and strategic implementation within designated territories. Overseeing the execution of brand initiatives, the Regional Executive ensures that the fashion and fragrance divisions maintain high standards of service and product delivery. This leadership role involves coordinating cross-functional teams to streamline processes and improve market responsiveness. By driving regional performance, Caitlin Ricciuto directly contributes to the overall success and competitive standing of the company. The Regional Executive works closely with senior leadership to translate global objectives into actionable local plans. Through continuous improvement of operational systems, Ricciuto enhances the efficiency of regional distribution and sales channels. The Regional Executive maintains a focus on achieving measurable results, ensuring that all regional activities align with the strategic goals and long-term vision of the organization.
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