Moroccanoil Executive and Leadership Team

October, 2026

Leadership Overview

Moroccanoil has 6 executives leading key functions including global strategy, financial oversight, information technology, regional finance, operational scaling, and supply chain management.

Driven by a commitment to premium beauty standards, Moroccanoil delivers high-performance hair and body care solutions while maintaining a robust retail presence across international markets.

Leadership Roles at Moroccanoil

  • Global Chief Executive Officer - David Cohen
  • Chief Financial Officer - Ron Erenreich
  • Chief Financial Officer (North America) - Allan Weizmann
  • Global Chief Operating Officer - Shahar Pelach
  • Chief Information Officer - Heli Swissa
  • Operations Office Chief - Gerardo Ludert
  • David Cohen - Global Chief Executive Officer

    David Cohen, the Global Chief Executive Officer at Moroccanoil, directs the overarching strategic vision for the beauty retail and manufacturing enterprise. Cohen architects long-term growth initiatives, ensuring the brand maintains a competitive edge within the global cosmetics industry. By aligning product development with evolving consumer trends, the Global Chief Executive Officer drives market expansion across diverse international territories. This leadership role involves constant collaboration with the Board to refine corporate objectives and enhance brand equity. David Cohen monitors performance metrics across all departments to ensure operational excellence and financial health. Through the implementation of innovative retail strategies, the Global Chief Executive Officer secures the company's position as a leader in hair and body care. Ultimately, Cohen fosters a culture of excellence that supports the sustained success of the entire organization.

    Ron Erenreich - Chief Financial Officer

    Ron Erenreich, the Chief Financial Officer at Moroccanoil, manages the fiscal health and capital allocation strategies for the global beauty brand. Erenreich oversees financial planning, reporting, and risk management to ensure the company maintains a strong balance sheet. By analyzing market data, the Chief Financial Officer provides actionable insights that guide investment decisions and resource distribution. This role requires close coordination with executive leadership to optimize profitability and support long-term growth objectives. Ron Erenreich monitors cash flow and budgetary compliance across all manufacturing and retail divisions. Through rigorous financial oversight, the Chief Financial Officer mitigates potential risks and identifies opportunities for cost efficiency. Ultimately, Erenreich ensures the financial stability necessary for the company to continue delivering high-quality hair and body products to a global customer base.

    Allan Weizmann - Chief Financial Officer (North America)

    Allan Weizmann, the Chief Financial Officer (North America) at Moroccanoil, manages the regional financial operations and fiscal strategy for the North American market. Weizmann oversees regional budgeting, tax compliance, and financial forecasting to ensure alignment with corporate goals. By monitoring local market trends, the Chief Financial Officer (North America) provides critical data that informs regional retail expansion and inventory management. This role involves coordinating with the global finance team to maintain consistent reporting standards while addressing specific regional economic conditions. Allan Weizmann drives initiatives to improve regional profit margins and optimize operational spending. Through precise financial analysis, the Chief Financial Officer (North America) supports the company's ability to scale effectively within the competitive North American beauty sector. Ultimately, Weizmann secures the financial integrity of regional operations.

    Shahar Pelach - Global Chief Operating Officer

    Shahar Pelach, the Global Chief Operating Officer at Moroccanoil, directs the internal scaling and organizational efficiency of the beauty manufacturing company. Pelach oversees the integration of business processes across global departments to ensure seamless execution of corporate strategy. By optimizing workflows, the Global Chief Operating Officer enhances productivity and supports the rapid delivery of hair and body products to retail partners. This leadership role involves managing cross-departmental projects that improve operational agility and responsiveness to market demands. Shahar Pelach collaborates with other executives to align internal resources with the company's growth targets. Through the implementation of standardized operational procedures, the Global Chief Operating Officer drives consistency and quality across all business units. Ultimately, Pelach ensures that the organizational structure supports the long-term objectives of the brand.

    Heli Swissa - Chief Information Officer

    Heli Swissa, the Chief Information Officer at Moroccanoil, directs the digital infrastructure and technological transformation of the beauty retail organization. Swissa architects secure data systems that support global e-commerce operations and internal manufacturing processes. By integrating advanced analytics, the Chief Information Officer enhances supply chain visibility and customer engagement platforms. This leadership role involves managing cybersecurity protocols to protect proprietary product formulations and consumer data. Heli Swissa collaborates with cross-functional teams to implement scalable software solutions that streamline business operations. Through the modernization of IT assets, the Chief Information Officer drives efficiency and supports the company's digital growth strategy. Ultimately, Swissa ensures that the technological foundation remains robust enough to handle the complexities of a high-growth, international beauty brand.

    Gerardo Ludert - Operations Office Chief

    Gerardo Ludert, the Operations Office Chief at Moroccanoil, manages the logistics, supply chain, and manufacturing distribution networks for the company. Ludert architects efficient procurement and production cycles to ensure the consistent availability of hair and body care products. By overseeing the movement of goods across international borders, the Operations Office Chief maintains high standards of service for retail partners. This role involves coordinating with manufacturing facilities to optimize output and reduce lead times. Gerardo Ludert monitors supply chain performance metrics to identify bottlenecks and implement corrective actions. Through the management of complex logistics, the Operations Office Chief supports the company's ability to meet global demand effectively. Ultimately, Ludert ensures that the physical operations of the business remain aligned with the overall strategic goals of the organization.

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    Frequently Asked Questions Regarding Moroccanoil Top Executives and Leadership Team

    Who leads Moroccanoil?
    Moroccanoil is led by David Cohen (Global Chief Executive Officer), along with executives such as Ron Erenreich (Chief Financial Officer) and Allan Weizmann (Chief Financial Officer (North America)).
    Who is part of Moroccanoil’s executive team?
    The executive team of Moroccanoil includes leaders such as David Cohen (Global Chief Executive Officer), Ron Erenreich (Chief Financial Officer), Allan Weizmann (Chief Financial Officer (North America)) and other senior executives.
    How many executives does Moroccanoil have?
    Moroccanoil has 6 executives leading key business areas.
    What roles are included in Moroccanoil’s leadership team?
    The leadership team of Moroccanoil includes roles such as Global Chief Executive Officer, Chief Financial Officer, Chief Financial Officer (North America), Global Chief Operating Officer, Chief Information Officer.