Moroccanoil Executive and Leadership Team

May, 2026

Leadership Overview

Moroccanoil has 5 executives leading key functions including strategy, finance, information technology, and operations.

Driven by a commitment to quality, Moroccanoil is dedicated to developing innovative hair and body care solutions that enhance beauty and well-being, establishing a significant presence in the global beauty market.

Leadership Roles at Moroccanoil

  • Global Chief Executive Officer - David Cohen
  • Chief Financial Officer - Ron Erenreich
  • Chief Financial Officer (North America) - Allan Weizmann
  • Global Chief Operating Officer - Shahar Pelach
  • Chief Information Officer - Heli Swissa
  • David Cohen - Global Chief Executive Officer

    David Cohen, the Global Chief Executive Officer at Moroccanoil, directs the company's overarching strategy and global operations. Cohen steers the organization's vision, ensuring alignment with market demands for Moroccanoil's comprehensive line of hair and body products. This leadership role involves driving innovation in product development and expanding market reach across diverse international territories. Cohen's strategic direction ensures the company maintains its position as a leader in the beauty retail and manufacturing sector. Overseeing all major business initiatives, David Cohen guarantees that Moroccanoil's commitment to quality and efficacy remains paramount in every aspect of the business, from manufacturing to customer engagement. The Global Chief Executive Officer's focus extends to fostering key partnerships and cultivating a culture of excellence throughout the organization, directly impacting the company's sustained growth and brand reputation.

    Ron Erenreich - Chief Financial Officer

    Ron Erenreich, the Chief Financial Officer at Moroccanoil, manages the company's financial health and strategic fiscal planning. Erenreich oversees all financial operations, including budgeting, forecasting, and financial reporting, ensuring robust fiscal management for the beauty retail and manufacturing entity. This critical position involves optimizing financial performance and resource allocation to support Moroccanoil's global expansion and product innovation initiatives. Erenreich's expertise guides investment decisions and risk management strategies, safeguarding the company's assets and profitability. By meticulously analyzing financial data, Ron Erenreich provides essential insights that inform executive decision-making, driving sustainable growth across all business segments. The Chief Financial Officer's responsibilities also encompass managing relationships with financial institutions and stakeholders, ensuring transparency and accountability in all fiscal matters.

    Allan Weizmann - Chief Financial Officer (North America)

    Allan Weizmann, the Chief Financial Officer (North America) at Moroccanoil, directs financial strategy and operations specifically for the North American market. Weizmann manages regional financial planning, analysis, and reporting, ensuring fiscal discipline and profitability within this key territory for the beauty retail and manufacturing company. This role involves optimizing financial performance and resource allocation to support Moroccanoil's growth objectives across the United States and Canada. Weizmann's financial acumen guides investment decisions and risk mitigation strategies pertinent to the North American landscape. By meticulously analyzing regional financial data, Allan Weizmann provides critical insights that inform executive decisions, driving sustainable revenue growth. The Chief Financial Officer (North America)'s responsibilities also include managing relationships with regional financial partners and stakeholders, ensuring robust financial oversight.

    Shahar Pelach - Global Chief Operating Officer

    Shahar Pelach, the Global Chief Operating Officer at Moroccanoil, oversees the company's end-to-end operational functions and supply chain management. Pelach directs manufacturing processes, logistics, and distribution networks to ensure the efficient delivery of Moroccanoil's hair and body products worldwide. This leadership position is crucial for maintaining product quality and availability across global markets. Pelach's operational expertise drives efficiency improvements and cost optimization throughout the supply chain, directly supporting the company's expansion and market penetration strategies. By streamlining operations, Shahar Pelach enhances Moroccanoil's ability to meet consumer demand and maintain its competitive edge in the beauty industry. The Global Chief Operating Officer's focus includes implementing best practices in production and logistics, ensuring seamless integration of all operational facets.

    Heli Swissa - Chief Information Officer

    Heli Swissa, the Chief Information Officer at Moroccanoil, architects and oversees the company's technology infrastructure and digital strategy. Swissa directs the implementation of advanced IT solutions that support Moroccanoil's manufacturing and retail operations, enhancing efficiency and data security. This role is pivotal in leveraging technology to drive business growth and improve customer experiences within the beauty industry. Swissa's leadership ensures that Moroccanoil's technological capabilities remain cutting-edge, facilitating seamless product development and distribution processes. By managing the company's digital transformation, Heli Swissa enables greater operational agility and supports the expansion of Moroccanoil's product lines. The Chief Information Officer's focus includes safeguarding sensitive company data and ensuring compliance with relevant technological regulations, thereby reinforcing the integrity of the organization's information systems.

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    Frequently Asked Questions Regarding Moroccanoil Top Executives and Leadership Team

    Who leads Moroccanoil?
    Moroccanoil is led by David Cohen (Global Chief Executive Officer), along with executives such as Ron Erenreich (Chief Financial Officer) and Allan Weizmann (Chief Financial Officer (North America)).
    Who is part of Moroccanoil’s executive team?
    The executive team of Moroccanoil includes leaders such as David Cohen (Global Chief Executive Officer), Ron Erenreich (Chief Financial Officer), Allan Weizmann (Chief Financial Officer (North America)) and other senior executives.
    How many executives does Moroccanoil have?
    Moroccanoil has 5 executives leading key business areas.
    What roles are included in Moroccanoil’s leadership team?
    The leadership team of Moroccanoil includes roles such as Global Chief Executive Officer, Chief Financial Officer, Chief Financial Officer (North America), Global Chief Operating Officer, Chief Information Officer.