Moroccanoil Executive and Leadership Team

November, 2026

Leadership Overview

Moroccanoil has 6 executives leading key functions including global strategy, information technology, financial management, operational logistics, regional fiscal oversight, and supply chain coordination.

Driven by a commitment to premium beauty standards, Moroccanoil delivers high-performance hair and body care solutions while maintaining a robust retail presence across international markets.

Leadership Roles at Moroccanoil

  • Global Chief Executive Officer - David Cohen
  • Chief Financial Officer - Ron Erenreich
  • Chief Financial Officer (North America) - Allan Weizmann
  • Global Chief Operating Officer - Shahar Pelach
  • Chief Information Officer - Heli Swissa
  • Operations Office Chief - Gerardo Ludert
  • David Cohen - Global Chief Executive Officer

    David Cohen, the Global Chief Executive Officer at Moroccanoil, directs the overarching strategic vision for the beauty retail and manufacturing enterprise. Overseeing global expansion, the Global Chief Executive Officer ensures that product innovation aligns with the brand's reputation for high-quality hair and body care. This leadership role involves constant collaboration with the Board to refine market positioning and drive long-term revenue growth. By fostering a culture of excellence, David Cohen maintains the competitive edge of the organization within the crowded cosmetics industry. The Global Chief Executive Officer monitors performance metrics across all international territories to guarantee operational consistency. Through rigorous oversight of brand equity, the executive secures the future trajectory of the company. Ultimately, Cohen drives the global mission to provide premium beauty solutions to a diverse consumer base while maximizing shareholder value through disciplined execution of corporate objectives.

    Ron Erenreich - Chief Financial Officer

    Ron Erenreich, the Chief Financial Officer at Moroccanoil, manages the global fiscal health and capital allocation strategies for the organization. Overseeing financial planning and analysis, the Chief Financial Officer ensures that the company maintains a strong balance sheet while funding research and development for new hair and body products. This leadership role involves rigorous oversight of global tax compliance and investment strategies to support long-term sustainability. By providing accurate financial reporting to the Board, Ron Erenreich facilitates informed decision-making regarding market expansion and resource distribution. The Chief Financial Officer monitors cash flow across all manufacturing facilities to optimize operational efficiency. Erenreich drives the financial discipline necessary to navigate the complexities of the international beauty market. Through careful management of assets and liabilities, the Chief Financial Officer secures the fiscal foundation required for the company to continue delivering premium beauty solutions to customers worldwide.

    Allan Weizmann - Chief Financial Officer (North America)

    Allan Weizmann, the Chief Financial Officer (North America) at Moroccanoil, manages the regional fiscal operations and budgetary controls within the North American market. Overseeing local financial performance, the Chief Financial Officer (North America) ensures that regional revenue targets align with the broader corporate financial strategy. This role involves analyzing market-specific costs and optimizing regional spending to maximize profitability for the beauty retail division. By providing detailed financial insights to the executive team, Allan Weizmann supports strategic planning for North American growth initiatives. The Chief Financial Officer (North America) monitors regional economic trends to mitigate financial risks and capitalize on emerging opportunities in the beauty sector. Weizmann drives the implementation of local financial policies that enhance operational transparency and accountability. Through precise management of regional capital, the Chief Financial Officer (North America) ensures that the company maintains a robust financial presence in the competitive North American landscape.

    Shahar Pelach - Global Chief Operating Officer

    Shahar Pelach, the Global Chief Operating Officer at Moroccanoil, directs the day-to-day manufacturing and distribution processes that define the company's operational success. Overseeing the entire product lifecycle, the Global Chief Operating Officer ensures that quality standards remain consistent from raw material sourcing to final retail delivery. This role involves coordinating with international logistics partners to streamline the supply chain and reduce lead times. By optimizing manufacturing workflows, Shahar Pelach supports the company's ability to meet high consumer demand for hair and body care products. The Global Chief Operating Officer collaborates with regional teams to ensure that operational strategies align with the broader corporate mission. Pelach drives efficiency improvements across all production sites, reducing waste and enhancing output capacity. Through the implementation of lean manufacturing principles, the Global Chief Operating Officer maintains the operational excellence required to sustain the brand's market position.

    Heli Swissa - Chief Information Officer

    Heli Swissa, the Chief Information Officer at Moroccanoil, architects the digital infrastructure supporting the company's global manufacturing and retail operations. Managing the integration of advanced data systems, the Chief Information Officer ensures that supply chain logistics remain transparent and efficient. This role involves securing proprietary digital assets and optimizing e-commerce platforms to enhance the consumer experience. By implementing scalable technology solutions, Heli Swissa supports the rapid growth of the brand across North American and international markets. The Chief Information Officer collaborates with other C-suite leaders to align technical capabilities with business goals, ensuring that data-driven insights inform product development. Swissa maintains the integrity of internal networks, protecting sensitive corporate information while facilitating seamless communication between global offices. Through the deployment of cutting-edge software, the Chief Information Officer drives digital transformation, enabling the company to maintain its status as a leader in the beauty industry.

    Gerardo Ludert - Operations Office Chief

    Gerardo Ludert, the Operations Office Chief at Moroccanoil, directs the administrative and functional support systems that enable the company's global operations. Overseeing internal process optimization, the Operations Office Chief ensures that cross-departmental workflows remain efficient and aligned with corporate objectives. This role involves managing the infrastructure of the corporate headquarters and coordinating support services for international teams. By streamlining internal communications and project management protocols, Gerardo Ludert facilitates a cohesive working environment across all departments. The Operations Office Chief collaborates with the executive leadership to implement organizational changes that improve productivity and employee engagement. Ludert drives the development of operational policies that support the manufacturing and retail goals of the company. Through the continuous refinement of internal systems, the Operations Office Chief ensures that the organization remains agile and responsive to the evolving needs of the global beauty market.

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    Frequently Asked Questions Regarding Moroccanoil Top Executives and Leadership Team

    Who leads Moroccanoil?
    Moroccanoil is led by David Cohen (Global Chief Executive Officer), along with executives such as Ron Erenreich (Chief Financial Officer) and Allan Weizmann (Chief Financial Officer (North America)).
    Who is part of Moroccanoil’s executive team?
    The executive team of Moroccanoil includes leaders such as David Cohen (Global Chief Executive Officer), Ron Erenreich (Chief Financial Officer), Allan Weizmann (Chief Financial Officer (North America)) and other senior executives.
    How many executives does Moroccanoil have?
    Moroccanoil has 6 executives leading key business areas.
    What roles are included in Moroccanoil’s leadership team?
    The leadership team of Moroccanoil includes roles such as Global Chief Executive Officer, Chief Financial Officer, Chief Financial Officer (North America), Global Chief Operating Officer, Chief Information Officer.