Mary Kay Executive and Leadership Team

September, 2026

Leadership Overview

Mary Kay has 10 executives leading key functions including strategy, sales, marketing, finance, technology, transformation, regional operations, and legal affairs.

Dedicated to empowering entrepreneurs through a direct selling model, Mary Kay fosters economic independence by providing high-quality skin care and cosmetics while supporting women in building sustainable, flexible business ventures globally.

Leadership Roles at Mary Kay

  • Chief Executive Officer - Mary Johnson-Collette
  • Senior Sales Director & Chief Executive Officer - Elaine Goubil
  • Chief Financial Officer - Sergey Smyshlyaev
  • Chief Financial Officer & IST - Jose Leite
  • Chief Transformation Officer & Chief Financial Officer & Mary Kay Inc Board Member - Deborah Gibbins
  • Region President (North America) - Nathan Moore
  • President - Melanie Pieters
  • Chief Marketing Officer - Sheryl Adkins-Green
  • Chief Technology Officer - Cindy Saba
  • Chief Legal Officer & Corporate Secretary - Allison Levy
  • Mary Johnson-Collette - Chief Executive Officer

    Mary Johnson-Collette, the Chief Executive Officer at Mary Kay, directs the overarching strategic vision for the global beauty brand. Overseeing the expansion of the direct selling model, the Chief Executive Officer ensures that the organization maintains its commitment to empowering women through entrepreneurship. This leadership role involves constant evaluation of market trends in skin care and color cosmetics to maintain competitive advantages. By aligning corporate objectives with the needs of Independent Beauty Consultants, Johnson-Collette drives sustainable growth across international markets. The Chief Executive Officer manages high-level partnerships and ensures that the company mission remains central to all operational decisions. Through rigorous oversight of the business model, the Chief Executive Officer secures the long-term viability of the brand. Mary Johnson-Collette maintains a focus on innovation and excellence, ensuring that the company continues to provide high-quality products while fostering a supportive environment for business owners worldwide.

    Elaine Goubil - Senior Sales Director & Chief Executive Officer

    Elaine Goubil, the Senior Sales Director & Chief Executive Officer at Mary Kay, architects the internal sales frameworks that support the global network of Independent Beauty Consultants. Focusing on the operational execution of the direct selling model, the Senior Sales Director & Chief Executive Officer optimizes the retail profit opportunities available to entrepreneurs. This role involves designing training programs that enhance the effectiveness of consultants in selling cleansers, serums, and color cosmetics. By streamlining the engagement process between the brand and consumers, Goubil ensures that the sales force remains motivated and equipped for success. The Senior Sales Director & Chief Executive Officer collaborates with regional leaders to adapt sales strategies to diverse market conditions. Elaine Goubil drives revenue growth by refining the business startup options offered to new consultants. Through this dedicated focus on sales infrastructure, the Senior Sales Director & Chief Executive Officer strengthens the foundation of the entire organization.
    Elaine Goubil

    Sergey Smyshlyaev - Chief Financial Officer

    Sergey Smyshlyaev, the Chief Financial Officer at Mary Kay, manages the fiscal health and capital allocation strategies for the organization. Overseeing the financial planning and analysis departments, the Chief Financial Officer ensures that the company maintains the resources necessary to support its global manufacturing and distribution operations. This role involves monitoring the profitability of the direct selling model and providing insights to the board regarding long-term financial stability. By implementing robust financial controls, Smyshlyaev mitigates risks associated with international market fluctuations. The Chief Financial Officer collaborates with other executive leaders to prioritize investments in technology and product innovation. Sergey Smyshlyaev drives efficiency across the financial organization, ensuring that capital is deployed effectively to support the growth of Independent Beauty Consultants. Through meticulous oversight of the balance sheet, the Chief Financial Officer secures the financial future of the company while maintaining the integrity of the business model.

    Jose Leite - Chief Financial Officer & IST

    Jose Leite, the Chief Financial Officer & IST at Mary Kay, oversees the intersection of financial management and information systems technology. Focusing on the optimization of fiscal reporting through advanced technology, the Chief Financial Officer & IST ensures that the company maintains accurate data visibility across all global regions. This role involves streamlining the financial processes that support the direct selling network, ensuring that commission structures and retail profit calculations remain precise. By integrating financial systems with operational data, Leite drives transparency and efficiency throughout the organization. The Chief Financial Officer & IST collaborates with the technology department to ensure that financial software meets the evolving needs of the business. Jose Leite manages the allocation of resources to support the company's digital infrastructure. Through this dual focus on finance and technology, the Chief Financial Officer & IST strengthens the operational backbone of the company's global beauty business.

    Deborah Gibbins - Chief Transformation Officer & Chief Financial Officer & Mary Kay Inc Board Member

    Deborah Gibbins, the Chief Transformation Officer & Chief Financial Officer & Mary Kay Inc Board Member at Mary Kay, leads the strategic evolution of the company's business processes. Overseeing large-scale organizational changes, the Chief Transformation Officer & Chief Financial Officer & Mary Kay Inc Board Member ensures that the company adapts to shifting market dynamics while maintaining its core mission. This role involves evaluating the financial impact of transformation initiatives and providing guidance to the board on long-term strategic direction. By identifying opportunities for operational improvement, Gibbins drives efficiency across the global manufacturing and sales divisions. The Chief Transformation Officer & Chief Financial Officer & Mary Kay Inc Board Member collaborates with other executives to align transformation goals with the company's financial objectives. Deborah Gibbins ensures that the organization remains agile and competitive in the beauty industry. Through this comprehensive leadership role, the Chief Transformation Officer & Chief Financial Officer & Mary Kay Inc Board Member secures the company's future growth.
    Deborah Gibbins

    Nathan Moore - Region President (North America)

    Nathan Moore, the Region President (North America) at Mary Kay, directs all business operations and sales initiatives within the North American market. Overseeing the growth of the Independent Beauty Consultant network, the Region President (North America) ensures that the company's skin care and cosmetics products reach consumers effectively across the region. This role involves developing regional strategies that support the entrepreneurship model and enhance retail profit opportunities for consultants. By fostering strong relationships with local leaders, Moore drives market penetration and brand loyalty. The Region President (North America) collaborates with global headquarters to ensure that regional activities align with the overall company mission. Nathan Moore manages the operational scale of the business, ensuring that supply chain and distribution networks meet regional demand. Through this focused leadership, the Region President (North America) strengthens the company's presence and impact within the competitive North American beauty landscape.

    Melanie Pieters - President

    Melanie Pieters, the President at Mary Kay, oversees the execution of the company's global business strategy and operational performance. Focusing on the integration of various departments, the President ensures that the organization functions as a cohesive unit to support the direct selling model. This role involves managing the day-to-day operations of the company, from product manufacturing to the support systems for Independent Beauty Consultants. By driving cross-functional collaboration, Pieters ensures that the company remains responsive to the needs of its global network. The President collaborates with the board and other executive leaders to set the strategic agenda for the brand. Melanie Pieters executes initiatives that promote the company's mission of empowering women through entrepreneurship. Through this high-level leadership, the President maintains the operational excellence of the brand. By fostering a culture of accountability and innovation, the President ensures that the company continues to deliver high-quality beauty products to consumers worldwide.

    Sheryl Adkins-Green - Chief Marketing Officer

    Sheryl Adkins-Green, the Chief Marketing Officer at Mary Kay, leads the global brand strategy and product positioning for the company's extensive line of beauty products. Overseeing the development of marketing campaigns for foundations, lipsticks, and fragrances, the Chief Marketing Officer ensures that the brand message resonates with diverse consumer demographics. This role involves managing the digital presence of the company to support the online shops of Independent Beauty Consultants. By analyzing consumer behavior and market shifts, Adkins-Green drives brand awareness and loyalty across international territories. The Chief Marketing Officer collaborates with product development teams to ensure that new launches align with current beauty trends. Sheryl Adkins-Green executes strategic initiatives that elevate the company's market position as a leader in direct selling. Through creative storytelling and data-driven marketing, the Chief Marketing Officer strengthens the connection between the brand and its global community of beauty enthusiasts.
    Sheryl Adkins-Green

    Cindy Saba - Chief Technology Officer

    Cindy Saba, the Chief Technology Officer at Mary Kay, directs the digital transformation and infrastructure development required to support the company's global operations. Overseeing the implementation of advanced software solutions, the Chief Technology Officer ensures that the online platforms used by Independent Beauty Consultants remain secure and user-friendly. This role involves managing the integration of e-commerce tools that facilitate direct engagement between consultants and consumers. By architecting scalable cloud solutions, Saba supports the company's ability to handle high volumes of transactions for skin care and cosmetics. The Chief Technology Officer collaborates with the marketing and sales teams to deploy digital tools that enhance the entrepreneurship experience. Cindy Saba drives innovation in data analytics to provide actionable insights for business growth. Through the continuous improvement of the company's technological ecosystem, the Chief Technology Officer ensures that the brand remains at the forefront of the digital beauty industry.
    Allison Levy, the Chief Legal Officer & Corporate Secretary at Mary Kay, manages the legal affairs and corporate governance for the organization. Overseeing compliance with international regulations, the Chief Legal Officer & Corporate Secretary ensures that the direct selling model operates within the legal frameworks of every market. This role involves protecting the company's intellectual property, including its extensive range of skin care and cosmetic formulations. By providing legal counsel to the board and executive team, Levy mitigates risks and supports the company's strategic initiatives. The Chief Legal Officer & Corporate Secretary manages corporate records and ensures that all governance practices align with the company's values. Allison Levy drives the development of policies that support the ethical conduct of Independent Beauty Consultants. Through this critical oversight, the Chief Legal Officer & Corporate Secretary safeguards the reputation and legal standing of the company in the global beauty industry.
    Allison Levy

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    Frequently Asked Questions Regarding Mary Kay Top Executives and Leadership Team

    Who leads Mary Kay?
    Mary Kay is led by Mary Johnson-Collette (Chief Executive Officer), along with executives such as Elaine Goubil (Senior Sales Director & Chief Executive Officer) and Sergey Smyshlyaev (Chief Financial Officer).
    Who is part of Mary Kay’s executive team?
    The executive team of Mary Kay includes leaders such as Mary Johnson-Collette (Chief Executive Officer), Elaine Goubil (Senior Sales Director & Chief Executive Officer), Sergey Smyshlyaev (Chief Financial Officer) and other senior executives.
    How many executives does Mary Kay have?
    Mary Kay has 10 executives leading key business areas.
    What roles are included in Mary Kay’s leadership team?
    The leadership team of Mary Kay includes roles such as Chief Executive Officer, Senior Sales Director & Chief Executive Officer, Chief Financial Officer, Chief Financial Officer & IST, Chief Transformation Officer & Chief Financial Officer & Mary Kay Inc Board Member.