Mary Kay Executive and Leadership Team

July, 2026

Leadership Overview

Mary Kay has 10 executives leading key functions including strategy, technology, finance, transformation, experience, legal, and regional operations.

Driven by a commitment to enriching women's lives, Mary Kay empowers independent beauty consultants globally, fostering entrepreneurship and delivering innovative beauty solutions that have shaped the industry since 1963.

Leadership Roles at Mary Kay

  • Chief Executive Officer - Michelle Dougherty
  • Chief Financial Officer - Sergey Smyshlyaev
  • Chief Transformation Officer & Chief Financial Officer & Mary Kay Inc Board Member - Deborah Gibbins
  • Chief Financial Officer & IST - Jose Leite
  • President - Melanie Pieters
  • President - Luís Rogério
  • Region President (North America) - Nathan Moore
  • Chief Technology Officer - Cindy Saba
  • Chief Experience Officer - Sheryl Adkins-Green
  • Chief Legal Officer & Corporate Secretary - Allison Levy
  • Michelle Dougherty - Chief Executive Officer

    Michelle Dougherty, the Chief Executive Officer at Mary Kay, directs the company's overarching strategy and global operations. Dougherty guides the executive team in executing initiatives that align with Mary Kay's mission of enriching women's lives. This leadership role involves fostering innovation across product development and market expansion, ensuring the brand maintains its competitive edge in the global beauty industry. Overseeing all major corporate functions, Michelle Dougherty drives the company's vision forward, focusing on sustainable growth and operational excellence. The Chief Executive Officer's responsibilities include shaping the company's culture and ensuring its long-term financial health and market leadership. Dougherty's strategic direction is crucial for navigating the evolving direct selling landscape and maintaining Mary Kay's commitment to its independent beauty consultants worldwide.

    Sergey Smyshlyaev - Chief Financial Officer

    Sergey Smyshlyaev, the Chief Financial Officer at Mary Kay, manages the company's financial health and strategic fiscal planning. Smyshlyaev oversees all financial operations, including accounting, budgeting, forecasting, and financial reporting, ensuring compliance with global regulations. This executive position involves developing financial strategies that support Mary Kay's growth objectives and profitability targets across its international markets. The Chief Financial Officer plays a key part in capital allocation, risk management, and investor relations, safeguarding the company's assets. By providing critical financial insights, Sergey Smyshlyaev enables informed decision-making across all departments. Smyshlyaev's expertise is vital for maintaining financial stability and driving sustainable economic performance for the direct selling beauty brand.

    Deborah Gibbins - Chief Transformation Officer & Chief Financial Officer & Mary Kay Inc Board Member

    Deborah Gibbins, the Chief Transformation Officer & Chief Financial Officer & Mary Kay Inc Board Member at Mary Kay, spearheads strategic initiatives to modernize the company's operations and financial structures. Gibbins leads critical transformation projects aimed at enhancing efficiency, agility, and market responsiveness across global operations. This multifaceted role involves overseeing financial planning, analysis, and reporting, while simultaneously driving significant organizational change. The Chief Transformation Officer & Chief Financial Officer & Mary Kay Inc Board Member works closely with other executives to implement new business models and technological advancements. By guiding Mary Kay through periods of evolution, Deborah Gibbins ensures the company remains adaptable and competitive. Gibbins's dual focus on financial stewardship and transformative leadership is essential for future growth and sustained success.
    Deborah Gibbins

    Jose Leite - Chief Financial Officer & IST

    Jose Leite, the Chief Financial Officer & IST at Mary Kay, directs financial strategy and information systems and technology operations. Leite oversees the financial performance of the company, ensuring fiscal discipline and strategic resource allocation across its global markets. This executive role involves managing accounting, budgeting, and financial planning, while also guiding the integration and optimization of technology solutions. The Chief Financial Officer & IST ensures that IT infrastructure effectively supports business objectives and enhances operational efficiency. By aligning financial goals with technological capabilities, Jose Leite drives innovation and supports the company's direct selling model. Leite's leadership is crucial for maintaining financial integrity and advancing the company's digital transformation efforts.

    Melanie Pieters - President

    Melanie Pieters, the President at Mary Kay, leads strategic operations and drives business development initiatives across key global markets. Pieters oversees the execution of corporate strategies, focusing on expanding market reach and strengthening the company's presence in diverse regions. This executive position involves fostering collaboration among various departments to achieve ambitious growth targets. The President plays a vital role in shaping the company's future direction and ensuring operational excellence. By guiding strategic planning and implementation, Melanie Pieters contributes significantly to Mary Kay's sustained success and its mission to empower women. Pieters's leadership ensures the company remains agile and responsive to evolving market dynamics worldwide.

    Luís Rogério - President

    Luís Rogério, the President at Mary Kay, directs significant operational segments and champions strategic growth initiatives within the company's global framework. Rogério oversees key business units, focusing on enhancing performance and expanding market penetration in critical territories. This leadership role involves driving operational efficiencies and fostering innovation to meet evolving consumer demands. The President is instrumental in developing and implementing strategies that support Mary Kay's mission and long-term vision. By guiding operational teams and fostering cross-functional synergy, Luís Rogério ensures the effective execution of corporate objectives. Rogério's focus on strategic development and market expansion is crucial for the company's continued global success.

    Nathan Moore - Region President (North America)

    Nathan Moore, the Region President (North America) at Mary Kay, leads the company's strategic direction and operational execution across the North American market. Moore oversees all business functions within the region, focusing on driving sales growth, enhancing consultant engagement, and expanding market share. This executive role involves developing and implementing tailored strategies that resonate with the unique dynamics of the North American beauty industry. The Region President (North America) works closely with the global leadership team to ensure alignment with corporate objectives. By championing initiatives specific to the region, Nathan Moore strengthens Mary Kay's presence and impact. Moore's leadership is critical for achieving regional targets and upholding the company's commitment to empowering independent beauty consultants.

    Cindy Saba - Chief Technology Officer

    Cindy Saba, the Chief Technology Officer at Mary Kay, architects the company's technological infrastructure and digital transformation roadmap. Saba oversees the development and implementation of innovative technology solutions that enhance the experience for independent beauty consultants and consumers alike. This critical role involves managing all aspects of IT operations, cybersecurity, and data management, ensuring robust and secure systems. The Chief Technology Officer drives initiatives to leverage emerging technologies, supporting Mary Kay's global expansion and direct selling model. By optimizing digital platforms and tools, Cindy Saba ensures the company remains at the forefront of technological advancement in the beauty sector. Saba's leadership ensures that technology effectively supports business objectives, driving efficiency and enabling new avenues for sales and customer engagement across all operational regions.

    Sheryl Adkins-Green - Chief Experience Officer

    Sheryl Adkins-Green, the Chief Experience Officer at Mary Kay, designs and enhances the overall customer and independent beauty consultant journey. Adkins-Green focuses on creating seamless and engaging experiences across all touchpoints, from product discovery to post-purchase support. This role involves understanding user needs and translating them into actionable strategies that foster loyalty and satisfaction. The Chief Experience Officer oversees initiatives that improve brand perception and strengthen relationships with the global sales force. By championing a customer-centric approach, Sheryl Adkins-Green ensures that Mary Kay's interactions are consistently positive and impactful. Adkins-Green's leadership drives initiatives that align with the company's core values and commitment to enriching lives through beauty.
    Sheryl Adkins-Green
    Allison Levy, the Chief Legal Officer & Corporate Secretary at Mary Kay, provides comprehensive legal counsel and oversees corporate governance. Levy manages all legal affairs, ensuring compliance with international laws and regulations pertinent to the beauty and direct selling industries. This critical role involves advising the executive team and the Board of Directors on legal matters, risk mitigation, and strategic decision-making. The Chief Legal Officer & Corporate Secretary safeguards the company's interests and upholds its ethical standards across all global operations. By navigating complex legal landscapes, Allison Levy supports Mary Kay's mission and protects its brand integrity. Levy's expertise is essential for maintaining a strong legal foundation and fostering sustainable business practices.
    Allison Levy

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    Frequently Asked Questions Regarding Mary Kay Top Executives and Leadership Team

    Who leads Mary Kay?
    Mary Kay is led by Michelle Dougherty (Chief Executive Officer), along with executives such as Sergey Smyshlyaev (Chief Financial Officer) and Deborah Gibbins (Chief Transformation Officer & Chief Financial Officer & Mary Kay Inc Board Member).
    Who is part of Mary Kay’s executive team?
    The executive team of Mary Kay includes leaders such as Michelle Dougherty (Chief Executive Officer), Sergey Smyshlyaev (Chief Financial Officer), Deborah Gibbins (Chief Transformation Officer & Chief Financial Officer & Mary Kay Inc Board Member) and other senior executives.
    How many executives does Mary Kay have?
    Mary Kay has 10 executives leading key business areas.
    What roles are included in Mary Kay’s leadership team?
    The leadership team of Mary Kay includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Transformation Officer & Chief Financial Officer & Mary Kay Inc Board Member, Chief Financial Officer & IST, President.