Mary Kay Executive and Leadership Team

June, 2026

Leadership Overview

Mary Kay has 10 executives leading key functions including information technology, finance, technology, transformation, customer experience, and regional operations.

Driven by a commitment to empowering women, Mary Kay focuses on direct selling of cosmetics worldwide, fostering entrepreneurial opportunities and delivering innovative beauty solutions.

Leadership Roles at Mary Kay

  • Chief Financial Officer - Sergey Smyshlyaev
  • Chief Financial Officer & IST - Jose Leite
  • Chief Transformation Officer & Chief Financial Officer & Mary Kay Inc Board Member - Deborah Gibbins
  • President - Luís Rogério
  • Region President (North America) - Nathan Moore
  • President, Greater (China) - Paul Mak
  • Region President (Asia Pacific) - Wendy Wang
  • Chief Information Officer - James Whatley
  • Chief Technology Officer - Cindy Saba
  • Chief Experience Officer - Sheryl Adkins-Green
  • Sergey Smyshlyaev - Chief Financial Officer

    Sergey Smyshlyaev, the Chief Financial Officer at Mary Kay, oversees the company's global financial operations and strategic fiscal planning. This executive manages all financial reporting, budgeting, forecasting, and investment activities, ensuring the fiscal health and stability of the organization. Smyshlyaev's responsibilities include optimizing financial performance, managing risk, and driving initiatives that support profitable growth in diverse international markets. By providing critical financial insights and guidance, Sergey Smyshlyaev enables informed decision-making across all business units. The Chief Financial Officer's strategic oversight is crucial for navigating the complexities of the global cosmetics market and sustaining Mary Kay's long-term financial objectives. Smyshlyaev ensures compliance with all financial regulations and drives efficiency in financial processes.

    Jose Leite - Chief Financial Officer & IST

    Jose Leite, the Chief Financial Officer & IST at Mary Kay, manages both the financial health and the information systems and technology infrastructure of the company. This dual role requires a comprehensive understanding of fiscal management and technological operations, ensuring alignment between financial strategy and IT capabilities. Leite oversees financial planning, reporting, and resource allocation, while simultaneously directing the development and maintenance of robust information systems that support global business functions. By integrating financial oversight with IST leadership, Jose Leite drives operational efficiency and strategic growth. The Chief Financial Officer & IST's purview extends to optimizing financial performance and ensuring that technology investments yield maximum business impact. Leite's expertise is critical for navigating complex financial landscapes and leveraging technology for competitive advantage.

    Deborah Gibbins - Chief Transformation Officer & Chief Financial Officer & Mary Kay Inc Board Member

    Deborah Gibbins, the Chief Transformation Officer & Chief Financial Officer & Mary Kay Inc Board Member at Mary Kay, orchestrates significant strategic shifts and financial oversight for the organization. This multifaceted role involves driving transformative initiatives that modernize operations and enhance market competitiveness, alongside managing the company's financial health and strategic fiscal planning. Gibbins oversees budgeting, forecasting, and investment strategies, ensuring robust financial performance and sustainable growth across global markets. Her leadership in transformation focuses on optimizing business processes and embracing innovation to meet evolving consumer needs and market dynamics. As a Board Member, Deborah Gibbins contributes to high-level governance and strategic direction, ensuring alignment with the company's long-term vision and mission. The combined expertise in finance and transformation enables Gibbins to guide Mary Kay through periods of significant change and opportunity.
    Deborah Gibbins

    Luís Rogério - President

    Luís Rogério, the President at Mary Kay, directs the company's overarching strategic operations and business development initiatives. This executive leadership position involves guiding the organization towards achieving its global growth objectives and maintaining its market leadership in the beauty industry. Rogério oversees key functional areas, ensuring alignment with the company's mission and values while driving operational excellence across all divisions. His responsibilities include fostering innovation, expanding market reach, and strengthening the company's direct selling model. By providing strategic direction and leadership, Luís Rogério plays a pivotal role in shaping the future of Mary Kay. The President's focus is on maximizing profitability, enhancing brand reputation, and ensuring the long-term success and sustainability of the company worldwide. Rogério's leadership ensures cohesive execution of global strategies.

    Nathan Moore - Region President (North America)

    Nathan Moore, the Region President (North America) at Mary Kay, leads the strategic direction and operational execution for the company's significant North American market. This executive is responsible for driving sales growth, expanding market share, and ensuring the success of independent beauty consultants across the United States and Canada. Moore oversees all aspects of regional business development, including marketing initiatives, sales strategies, and operational support tailored to the unique dynamics of the North American beauty landscape. By fostering strong relationships with the sales force and stakeholders, Nathan Moore ensures alignment with global corporate objectives while adapting strategies to regional needs. The Region President's focus is on maximizing performance and profitability within North America, contributing substantially to Mary Kay's overall global success. Moore's leadership ensures robust market penetration and sustained growth in the region.

    Paul Mak - President, Greater (China)

    Paul Mak, the President, Greater (China) at Mary Kay, directs the company's extensive operations and strategic growth within the vital Chinese market. This leadership role involves overseeing all business functions, from sales and marketing to product distribution and regulatory compliance, ensuring Mary Kay's continued success and expansion in this key region. Mak is responsible for developing and implementing market-specific strategies that resonate with Chinese consumers and empower the independent beauty consultant network. By navigating the complexities of the Chinese market, Paul Mak drives revenue growth and strengthens brand presence. The President, Greater (China)'s focus is on adapting global strategies to local nuances, fostering innovation, and ensuring operational excellence to achieve ambitious business objectives. Mak's leadership is instrumental in solidifying Mary Kay's position in one of the world's largest beauty markets.

    Wendy Wang - Region President (Asia Pacific)

    Wendy Wang, the Region President (Asia Pacific) at Mary Kay, spearheads the company's strategic initiatives and operational oversight across the diverse Asia Pacific region. This executive is tasked with driving market penetration, sales growth, and brand development throughout this expansive territory, which includes numerous dynamic economies. Wang oversees the implementation of tailored regional strategies that address local market conditions, consumer preferences, and regulatory environments, ensuring Mary Kay's competitive edge. By fostering strong relationships with local teams and independent beauty consultants, Wendy Wang cultivates a culture of success and empowers the sales force. The Region President's focus is on maximizing regional performance, optimizing supply chains, and ensuring consistent brand experience across all Asia Pacific markets. Wang's leadership is critical for navigating the complexities of this vital global region and achieving sustained growth.

    James Whatley - Chief Information Officer

    James Whatley, the Chief Information Officer at Mary Kay, directs the company's global information technology strategy and infrastructure. Overseeing all aspects of technology operations, Whatley ensures the seamless integration of digital solutions that support Mary Kay's direct selling model and global expansion. This leadership role involves managing cybersecurity initiatives, data governance, and the development of scalable IT systems to enhance operational efficiency and protect sensitive company and customer data. By optimizing the technology landscape, James Whatley directly contributes to the company's ability to adapt to evolving market demands and maintain a competitive edge in the beauty industry. The Chief Information Officer's focus remains on driving innovation through technology, ensuring robust systems that empower the sales force and streamline business processes across all regions.

    Cindy Saba - Chief Technology Officer

    Cindy Saba, the Chief Technology Officer at Mary Kay, spearheads the company's technological innovation and development initiatives. This role focuses on identifying and implementing cutting-edge technologies that enhance product development, customer engagement, and operational capabilities. Saba directs research and development efforts, ensuring Mary Kay remains at the forefront of beauty industry advancements. By fostering a culture of technological exploration, Cindy Saba drives the creation of new solutions that align with the company's mission and market position. The Chief Technology Officer's strategic vision is essential for translating technological potential into tangible business value, supporting the company's global reach and direct selling model. Saba's leadership ensures that technology serves as a key differentiator for Mary Kay.

    Sheryl Adkins-Green - Chief Experience Officer

    Sheryl Adkins-Green, the Chief Experience Officer at Mary Kay, leads the strategic development and execution of exceptional customer and independent beauty consultant experiences. This role focuses on understanding and enhancing every touchpoint within the Mary Kay ecosystem, ensuring consistent brand engagement and satisfaction. Adkins-Green oversees initiatives that foster loyalty, drive advocacy, and elevate the overall perception of the brand globally. By championing a customer-centric approach, Sheryl Adkins-Green ensures that the company's strategies are deeply rooted in meeting and exceeding the expectations of its diverse user base. The Chief Experience Officer's impact is critical in strengthening relationships and driving repeat business through superior service and personalized interactions. Adkins-Green's leadership cultivates a culture of exceptional experience across all facets of the organization.
    Sheryl Adkins-Green

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    Frequently Asked Questions Regarding Mary Kay Top Executives and Leadership Team

    Who leads Mary Kay?
    Mary Kay is led by Sergey Smyshlyaev (Chief Financial Officer), along with executives such as Jose Leite (Chief Financial Officer & IST) and Deborah Gibbins (Chief Transformation Officer & Chief Financial Officer & Mary Kay Inc Board Member).
    Who is part of Mary Kay’s executive team?
    The executive team of Mary Kay includes leaders such as Sergey Smyshlyaev (Chief Financial Officer), Jose Leite (Chief Financial Officer & IST), Deborah Gibbins (Chief Transformation Officer & Chief Financial Officer & Mary Kay Inc Board Member) and other senior executives.
    How many executives does Mary Kay have?
    Mary Kay has 10 executives leading key business areas.
    What roles are included in Mary Kay’s leadership team?
    The leadership team of Mary Kay includes roles such as Chief Financial Officer, Chief Financial Officer & IST, Chief Transformation Officer & Chief Financial Officer & Mary Kay Inc Board Member, President, Region President (North America).