Shaklee Executive and Leadership Team

October, 2026

Leadership Overview

Shaklee has 10 executives leading key functions including strategy, wellness coaching, information technology, financial management, and corporate operations.

Committed to delivering high-quality natural nutrition and household solutions, Shaklee drives global health standards through rigorous scientific research and sustainable manufacturing practices that empower consumers to achieve optimal wellness.

Leadership Roles at Shaklee

  • Owner & Chief Executive Officer - Jacqueline Sciotto
  • Chief Executive Officer & Wellness Coach - Betty Savoie
  • Chief Executive Officer & Chairman - Roger Barnett
  • Chief Executive Officer The Coogan Group, LLC - Cullen Coogan
  • Founder & Chief Executive Officer - Louise Smith
  • Chief Executive Officer, Energized Wellness Inc - Brenda Branco
  • Chief Financial Officer - Shobhna Asthana
  • Chief Financial Officer, Distributor - Sandra Berzanske
  • President - Vidette Gehl
  • Chief Information Officer - Franci Kursh
  • Jacqueline Sciotto - Owner & Chief Executive Officer

    Jacqueline Sciotto, the Owner & Chief Executive Officer at Shaklee, directs the overarching strategic vision for the organization. Focusing on the expansion of natural nutrition and weight-management product lines, Sciotto architects long-term growth initiatives that align with the company's commitment to health. This leadership role involves managing high-level partnerships and ensuring that the manufacturing processes meet stringent quality standards. By overseeing the integration of beauty and household product categories, Sciotto drives market penetration across diverse consumer segments. The Chief Executive Officer maintains a sharp focus on operational excellence, ensuring that the supply chain remains robust and responsive to global demand. Through consistent evaluation of market trends, Sciotto secures the competitive positioning of the brand. Ultimately, Sciotto fosters a culture of innovation that supports the broader mission of providing sustainable, science-backed wellness solutions to a global customer base.

    Betty Savoie - Chief Executive Officer & Wellness Coach

    Betty Savoie, the Chief Executive Officer & Wellness Coach at Shaklee, manages the intersection of corporate strategy and direct consumer wellness education. Savoie architects specialized programs that integrate the company's nutrition supplements into personalized health regimens. By leading initiatives that bridge the gap between product development and end-user application, the Chief Executive Officer ensures that the brand remains synonymous with holistic health. Savoie drives engagement through educational outreach, focusing on the efficacy of weight-management and beauty products. This role requires constant collaboration with product development teams to refine offerings based on real-time consumer feedback. Through the implementation of wellness-focused training modules, Savoie enhances the value proposition for the entire distributor network. Ultimately, Savoie strengthens the market presence of the company by fostering deep, trust-based relationships with clients seeking sustainable health improvements through the diverse product portfolio.

    Roger Barnett - Chief Executive Officer & Chairman

    Roger Barnett, the Chief Executive Officer & Chairman at Shaklee, directs the global corporate governance and long-term strategic trajectory of the organization. Barnett architects the high-level financial and operational frameworks that sustain the company's leadership in the natural nutrition industry. By overseeing the board of directors and aligning executive priorities with shareholder interests, the Chief Executive Officer ensures stability and growth. Barnett drives international expansion efforts, focusing on scaling operations across key global markets to increase the reach of the company's health and household products. This leadership role involves navigating complex regulatory environments while maintaining the integrity of the brand's scientific heritage. Through the strategic allocation of capital and resources, Barnett optimizes the company's manufacturing and distribution capabilities. Ultimately, Barnett secures the future of the organization by championing sustainable business practices and fostering a culture of continuous improvement and scientific innovation.
    Roger Barnett

    Cullen Coogan - Chief Executive Officer The Coogan Group, LLC

    Cullen Coogan, the Chief Executive Officer The Coogan Group, LLC at Shaklee, directs specialized operational strategies that enhance the distribution of natural nutrition and household products. Coogan architects logistical frameworks that streamline the delivery of goods to a broad consumer base. By overseeing the integration of external group resources with the company's core manufacturing output, the Chief Executive Officer ensures maximum efficiency in the supply chain. Coogan drives initiatives that improve the accessibility of weight-management and beauty products, particularly within North American markets. This leadership role involves coordinating with internal departments to align distribution goals with the company's overarching mission of health and wellness. Through the optimization of inventory management and distribution channels, Coogan supports the company's growth objectives. Ultimately, Coogan strengthens the operational backbone of the organization, ensuring that high-quality products reach consumers with speed and reliability.

    Louise Smith - Founder & Chief Executive Officer

    Louise Smith, the Founder & Chief Executive Officer at Shaklee, directs the foundational principles and core values that define the company's market identity. Smith architects the initial vision for the natural nutrition and beauty product lines, ensuring that every offering adheres to the highest standards of purity and efficacy. By overseeing the strategic direction of the brand, the Chief Executive Officer maintains the integrity of the company's mission to improve human health. Smith drives innovation in product development, focusing on the intersection of nature and science to create sustainable household solutions. This leadership role involves mentoring the executive team and ensuring that the company's culture remains aligned with its founding purpose. Through the consistent promotion of wellness and environmental responsibility, Smith secures the long-term loyalty of the consumer base. Ultimately, Smith guides the organization toward sustained growth while preserving the core identity of the brand.
    Louise Smith

    Brenda Branco - Chief Executive Officer, Energized Wellness Inc

    Brenda Branco, the Chief Executive Officer, Energized Wellness Inc at Shaklee, directs the implementation of specialized wellness programs that leverage the company's nutrition and weight-management products. Branco architects engagement strategies that empower individuals to achieve their health goals through the company's ecosystem. By overseeing the development of wellness-focused content and training, the Chief Executive Officer ensures that the brand's products are utilized effectively by the consumer base. Branco drives initiatives that expand the reach of the company's health solutions, focusing on community-based wellness programs. This leadership role involves collaborating with other executives to align product messaging with the needs of the modern health-conscious consumer. Through the optimization of wellness coaching frameworks, Branco enhances the overall impact of the company's product offerings. Ultimately, Branco strengthens the brand's reputation by delivering tangible health outcomes and fostering a supportive environment for all users.

    Shobhna Asthana - Chief Financial Officer

    Shobhna Asthana, the Chief Financial Officer at Shaklee, directs the financial planning, reporting, and capital allocation strategies for the organization. Asthana architects the fiscal frameworks that support the company's manufacturing and distribution of natural nutrition and household products. By overseeing the budgeting and financial analysis departments, the Chief Financial Officer ensures the long-term economic health of the company. Asthana drives initiatives that optimize cost structures and improve profitability across all product categories. This leadership role involves working closely with the board and other executives to manage risk and identify new investment opportunities. Through the rigorous monitoring of financial performance, Asthana provides the insights necessary for strategic decision-making. Ultimately, Asthana secures the financial stability of the organization, enabling the company to continue its mission of providing high-quality wellness solutions to a global market.
    Shobhna Asthana

    Sandra Berzanske - Chief Financial Officer, Distributor

    Sandra Berzanske, the Chief Financial Officer, Distributor at Shaklee, directs the financial operations specifically related to the distributor network and sales channel performance. Berzanske architects compensation models and financial incentive structures that drive distributor engagement and sales growth. By overseeing the financial reporting for the distribution arm, the Chief Financial Officer ensures transparency and accuracy in commission payouts. Berzanske drives initiatives that simplify the financial experience for distributors, allowing for better tracking of performance metrics and earnings. This leadership role involves collaborating with the broader finance team to ensure that distributor-related financial activities align with the company's overall fiscal goals. Through the optimization of financial processes, Berzanske supports the expansion of the company's reach. Ultimately, Berzanske strengthens the distributor network by providing the financial clarity and support necessary for sustained business success.

    Vidette Gehl - President

    Vidette Gehl, the President at Shaklee, directs the day-to-day operational activities and ensures the execution of the company's strategic objectives. Gehl architects the internal processes that govern the manufacturing and distribution of natural nutrition, beauty, and household products. By overseeing the various functional departments, the President ensures that all teams remain aligned with the company's mission of health and wellness. Gehl drives operational efficiency initiatives that reduce waste and improve the quality of the product output. This leadership role involves coordinating with the C-suite to translate high-level strategy into actionable plans. Through the management of cross-functional teams, Gehl fosters a culture of accountability and performance. Ultimately, Gehl secures the operational success of the organization, ensuring that the company remains a leader in the natural nutrition industry through consistent execution and high standards of excellence.

    Franci Kursh - Chief Information Officer

    Franci Kursh, the Chief Information Officer at Shaklee, directs the digital infrastructure and technological strategy that supports the company's global operations. Kursh architects scalable cloud solutions and data management systems that facilitate the efficient distribution of natural nutrition and beauty products. By overseeing the cybersecurity and information technology departments, the Chief Information Officer ensures the integrity and privacy of consumer data. Kursh drives digital transformation initiatives that improve the user experience across the company's online platforms. This leadership role involves collaborating with the C-suite to integrate advanced analytics into the decision-making process, thereby optimizing supply chain and marketing efforts. Through the implementation of robust IT frameworks, Kursh supports the company's growth in an increasingly digital marketplace. Ultimately, Kursh secures the technological foundation of the organization, enabling seamless operations and fostering innovation across all departments.
    Franci Kursh

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    Frequently Asked Questions Regarding Shaklee Top Executives and Leadership Team

    Who leads Shaklee?
    Shaklee is led by Jacqueline Sciotto (Owner & Chief Executive Officer), along with executives such as Betty Savoie (Chief Executive Officer & Wellness Coach) and Roger Barnett (Chief Executive Officer & Chairman).
    Who is part of Shaklee’s executive team?
    The executive team of Shaklee includes leaders such as Jacqueline Sciotto (Owner & Chief Executive Officer), Betty Savoie (Chief Executive Officer & Wellness Coach), Roger Barnett (Chief Executive Officer & Chairman) and other senior executives.
    How many executives does Shaklee have?
    Shaklee has 10 executives leading key business areas.
    What roles are included in Shaklee’s leadership team?
    The leadership team of Shaklee includes roles such as Owner & Chief Executive Officer, Chief Executive Officer & Wellness Coach, Chief Executive Officer & Chairman, Chief Executive Officer The Coogan Group, LLC, Founder & Chief Executive Officer.