Shaklee Executive and Leadership Team

May, 2026

Leadership Overview

Shaklee has 7 executives leading key functions including strategy, operations, finance, and technology.

Driven by a commitment to health and wellness, Shaklee manufactures and distributes natural nutrition supplements, weight-management products, beauty products, and household items, impacting consumer well-being globally.

Leadership Roles at Shaklee

  • Founder & Chief Executive Officer - Edo Se Wu
  • Owner & Chief Executive Officer - Robert Kofoed
  • Chief Executive Officer & President - Judy Krawczyk
  • Chief Executive Officer & Chairman - Roger Barnett
  • Founder & Chief Executive Officer - Louise Smith
  • Chief Executive Officer & Owner - Jeanne Toovell
  • Owner & Chief Executive Officer - Jacqueline Sciotto
  • Chief Financial Officer - Shobhna Asthana
  • President & Owner - Valerie Makkai
  • Chief Information Officer - Franci Kursh
  • Edo Se Wu - Founder & Chief Executive Officer

    Edo Se Wu, the Founder & Chief Executive Officer at Shaklee, directs the overarching strategy and vision for the company. This leadership role involves setting the direction for Shaklee's extensive product lines, which include natural nutrition supplements, weight-management solutions, beauty products, and household items. Edo Se Wu ensures that the company's operations align with its core mission of promoting health and wellness through scientifically developed products. The focus remains on driving innovation and maintaining the integrity of Shaklee's natural product offerings. This executive guides the organization's expansion and market presence, ensuring sustained growth and commitment to quality.

    Robert Kofoed - Owner & Chief Executive Officer

    Robert Kofoed, the Owner & Chief Executive Officer at Shaklee, spearheads the company's strategic initiatives and operational execution. This position involves guiding Shaklee's diverse portfolio, encompassing natural nutrition supplements, weight-management products, beauty items, and household goods. Robert Kofoed ensures that the business model effectively supports the distribution of these products, fostering a culture of health and wellness. The executive's responsibilities include optimizing business processes and driving market penetration for Shaklee's offerings. This leadership ensures the company's continued success in delivering high-quality, natural products to consumers worldwide.
    Robert Kofoed

    Judy Krawczyk - Chief Executive Officer & President

    Judy Krawczyk, the Chief Executive Officer & President at Shaklee, commands the executive leadership and strategic direction of the organization. This role encompasses the comprehensive management of Shaklee's operations, including its extensive range of natural nutrition supplements, weight-management products, beauty items, and household goods. Judy Krawczyk drives the company's mission to enhance consumer well-being through innovative and natural product solutions. The executive oversees all functional areas, ensuring operational efficiency and market responsiveness. This leadership position is critical for maintaining Shaklee's reputation for quality and its commitment to scientific advancement in the health and wellness sector.

    Roger Barnett - Chief Executive Officer & Chairman

    Roger Barnett, the Chief Executive Officer & Chairman at Shaklee, directs the company's strategic vision and corporate governance. This pivotal role involves overseeing Shaklee's extensive portfolio of natural nutrition supplements, weight-management products, beauty items, and household goods, ensuring alignment with the company's mission of promoting health and wellness. Roger Barnett guides the executive team in driving innovation and expanding market reach for Shaklee's scientifically developed products. The Chairman's responsibilities include fostering strong relationships with stakeholders and ensuring the long-term sustainability and growth of the enterprise. This leadership ensures Shaklee remains at the forefront of the natural products industry.
    Roger Barnett

    Louise Smith - Founder & Chief Executive Officer

    Louise Smith, the Founder & Chief Executive Officer at Shaklee, establishes the foundational principles and strategic direction for the company. This executive role involves guiding the development and distribution of Shaklee's comprehensive product line, including natural nutrition supplements, weight-management solutions, beauty products, and household items. Louise Smith ensures that the company's operations consistently reflect its commitment to health, wellness, and natural product integrity. The leadership focuses on fostering innovation and maintaining high standards across all business functions. This executive's vision drives Shaklee's ongoing impact in the health and wellness market.
    Louise Smith

    Jeanne Toovell - Chief Executive Officer & Owner

    Jeanne Toovell, the Chief Executive Officer & Owner at Shaklee, leads the company's strategic planning and operational management. This executive role encompasses the oversight of Shaklee's diverse product offerings, including natural nutrition supplements, weight-management products, beauty items, and household goods. Jeanne Toovell ensures that the company's mission of promoting health and wellness through natural products is consistently advanced. The leadership focuses on driving business growth and maintaining product quality. This executive's responsibilities are crucial for guiding Shaklee's market position and its commitment to consumer well-being.

    Jacqueline Sciotto - Owner & Chief Executive Officer

    Jacqueline Sciotto, the Owner & Chief Executive Officer at Shaklee, directs the company's strategic vision and operational framework. This leadership position involves guiding Shaklee's extensive product portfolio, which includes natural nutrition supplements, weight-management products, beauty items, and household goods. Jacqueline Sciotto ensures that the company's core mission of promoting health and wellness through natural, scientifically-backed products is effectively executed. The executive's focus is on driving business performance and maintaining the integrity of Shaklee's offerings. This role is essential for sustaining the company's market presence and commitment to consumer well-being.

    Shobhna Asthana - Chief Financial Officer

    Shobhna Asthana, the Chief Financial Officer at Shaklee, manages the company's financial operations and strategic fiscal planning. This executive role is integral to supporting Shaklee's business as a manufacturer and distributor of natural nutrition supplements, weight-management products, beauty items, and household goods. Shobhna Asthana oversees financial reporting, budgeting, investment strategies, and risk management to ensure the company's fiscal health and sustainable growth. The Chief Financial Officer plays a key part in resource allocation, driving profitability, and supporting the expansion of Shaklee's product lines. This leadership ensures financial stability and supports the company's mission of promoting consumer wellness.
    Shobhna Asthana

    Valerie Makkai - President & Owner

    Valerie Makkai, the President & Owner at Shaklee, directs the company's strategic initiatives and operational execution. This leadership role involves guiding Shaklee's extensive product lines, including natural nutrition supplements, weight-management products, beauty items, and household goods. Valerie Makkai ensures that the company's operations align with its core mission of promoting health and wellness through high-quality, natural products. The executive's responsibilities include fostering business development and optimizing market strategies to enhance Shaklee's reach and impact. This leadership is vital for driving the company's growth and maintaining its commitment to consumer well-being.

    Franci Kursh - Chief Information Officer

    Franci Kursh, the Chief Information Officer at Shaklee, architects and directs the company's technology strategy and infrastructure. This role is critical for supporting Shaklee's operations in manufacturing and distributing natural nutrition supplements, weight-management products, beauty items, and household goods. Franci Kursh ensures that robust and scalable IT systems are in place to enhance operational efficiency, data security, and product development pipelines. The Chief Information Officer oversees the integration of new technologies to drive innovation and maintain a competitive edge in the market. This leadership ensures seamless technological support for Shaklee's global business functions and its commitment to consumer well-being.
    Franci Kursh

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    Frequently Asked Questions Regarding Shaklee Top Executives and Leadership Team

    Who leads Shaklee?
    Shaklee is led by Edo Se Wu (Founder & Chief Executive Officer), along with executives such as Robert Kofoed (Owner & Chief Executive Officer) and Judy Krawczyk (Chief Executive Officer & President).
    Who is part of Shaklee’s executive team?
    The executive team of Shaklee includes leaders such as Edo Se Wu (Founder & Chief Executive Officer), Robert Kofoed (Owner & Chief Executive Officer), Judy Krawczyk (Chief Executive Officer & President) and other senior executives.
    How many executives does Shaklee have?
    Shaklee has 10 executives leading key business areas.
    What roles are included in Shaklee’s leadership team?
    The leadership team of Shaklee includes roles such as Founder & Chief Executive Officer, Owner & Chief Executive Officer, Chief Executive Officer & President, Chief Executive Officer & Chairman, Founder & Chief Executive Officer.