The Good Feet Store Executive and Leadership Team

August, 2026

Leadership Overview

The Good Feet Store has 7 executives leading key functions including strategy, operations, and regional market expansion.

Focused on delivering specialized pain relief solutions, The Good Feet Store prioritizes customer wellness through high-quality arch support products while maintaining a commitment to improving mobility and comfort for individuals across diverse demographics.

Leadership Roles at The Good Feet Store

  • Chief Executive Officer - Dean Austad
  • Chief Operating Officer - Terri Steidl
  • President - John Becker
  • President - Jeffrey Mckillop
  • President & Owner - Tevis Runyan
  • President - Cindy Meltesen-Biwer
  • President - Larry Schneider
  • Dean Austad - Chief Executive Officer

    Dean Austad, the Chief Executive Officer at The Good Feet Store, directs the overarching corporate strategy for the organization. Austad manages the expansion of retail footprints across North America, ensuring that the brand maintains a consistent standard for pain relief solutions. By aligning internal resources with market demands for foot, ankle, and back support, the Chief Executive Officer drives long-term growth and brand visibility. Dean Austad monitors competitive trends within the health retail sector to refine the company's value proposition. This leadership role involves constant collaboration with the board to secure financial stability and operational excellence. Through rigorous oversight of the executive team, the Chief Executive Officer ensures that every retail location delivers the signature customer experience. Austad maintains a focus on scaling the business model while upholding the core mission of providing effective relief for chronic discomfort.

    Terri Steidl - Chief Operating Officer

    Terri Steidl, the Chief Operating Officer at The Good Feet Store, manages the daily operational workflows that support the delivery of specialized arch support products. Steidl oversees the supply chain logistics and inventory management systems to ensure that retail locations remain fully stocked with essential pain relief solutions. By optimizing internal processes, the Chief Operating Officer increases efficiency across the entire organization. Terri Steidl coordinates with regional managers to maintain high service standards throughout the United States. This role requires constant attention to detail regarding product distribution and quality control. Steidl implements strategic initiatives that streamline the customer journey from initial consultation to final product fitting. By focusing on operational scalability, the Chief Operating Officer supports the company's ability to serve a growing client base. Steidl ensures that all logistical operations align with the broader corporate objectives for market penetration and customer satisfaction.

    John Becker - President

    John Becker, the President at The Good Feet Store, leads the development of regional market strategies to enhance brand presence. Becker focuses on the implementation of localized marketing campaigns that highlight the benefits of arch support for hip and knee pain. By analyzing regional performance metrics, the President identifies opportunities for new store openings and market penetration. John Becker collaborates with the executive team to ensure that regional operations reflect the company's commitment to pain relief. This leadership position involves managing relationships with local stakeholders and ensuring that each store maintains the brand's reputation for excellence. Becker drives revenue growth by tailoring the customer experience to meet specific regional health needs. Through consistent monitoring of sales data, the President optimizes store performance and resource allocation. Becker ensures that the organization remains responsive to the evolving requirements of the health retail market.

    Jeffrey Mckillop - President

    Jeffrey Mckillop, the President at The Good Feet Store, oversees the integration of advanced product training programs for retail staff. Mckillop ensures that every consultant possesses the expertise to provide accurate assessments for foot, ankle, and back pain relief. By standardizing the training curriculum, the President maintains a high level of service quality across all locations. Jeffrey Mckillop monitors the effectiveness of these educational initiatives to ensure alignment with the company's mission of improving customer mobility. This role involves frequent interaction with store managers to address performance gaps and implement best practices. Mckillop drives the adoption of new fitting technologies that enhance the precision of product recommendations. Through a focus on human capital development, the President strengthens the brand's competitive advantage in the health retail sector. Mckillop ensures that the workforce remains prepared to deliver superior solutions to every client.

    Tevis Runyan - President & Owner

    Tevis Runyan, the President & Owner at The Good Feet Store, directs the long-term vision and ownership strategy for the enterprise. Runyan evaluates potential investment opportunities that align with the company's focus on pain relief and wellness. By maintaining a deep understanding of the retail health landscape, the President & Owner guides the organization through complex market shifts. Tevis Runyan fosters a culture of innovation that encourages the development of new support solutions for hip and leg discomfort. This leadership role involves balancing financial performance with the preservation of the company's core values. Runyan oversees the strategic direction of the brand, ensuring that all business activities support sustainable growth. By leveraging extensive industry experience, the President & Owner provides the stability necessary for the company to thrive in a competitive environment. Runyan remains dedicated to the mission of providing relief to individuals seeking improved quality of life.

    Cindy Meltesen-Biwer - President

    Cindy Meltesen-Biwer, the President at The Good Feet Store, manages the customer experience strategy to ensure high levels of satisfaction and retention. Meltesen-Biwer oversees the implementation of feedback loops that allow the company to refine its pain relief products based on real-world usage. By analyzing customer data, the President identifies trends in foot and back health that inform future product development. Cindy Meltesen-Biwer coordinates with marketing teams to communicate the benefits of arch support to a broader audience. This role involves developing programs that encourage repeat visits and long-term engagement with the brand. Meltesen-Biwer drives initiatives that simplify the purchasing process for clients seeking relief from chronic pain. Through a focus on the customer journey, the President ensures that the brand remains a trusted partner in wellness. Meltesen-Biwer maintains a commitment to excellence in every interaction, supporting the company's reputation for high-quality care.

    Larry Schneider - President

    Larry Schneider, the President at The Good Feet Store, directs the financial planning and resource allocation for the organization. Schneider monitors budgetary performance across all retail divisions to ensure that capital is deployed effectively. By analyzing fiscal reports, the President identifies areas for cost optimization and revenue enhancement. Larry Schneider collaborates with the executive team to align financial goals with the company's strategic objectives for growth. This leadership role involves managing relationships with financial partners and ensuring compliance with industry regulations. Schneider drives the development of financial models that support the expansion of the store network. Through rigorous oversight of the company's fiscal health, the President provides the foundation for long-term stability. Schneider ensures that the organization maintains the necessary resources to continue providing effective pain relief solutions to a growing customer base. The President remains focused on maximizing value for the company.

    Explore Leadership Teams in Retail

    Frequently Asked Questions Regarding The Good Feet Store Top Executives and Leadership Team

    Who leads The Good Feet Store?
    The Good Feet Store is led by Dean Austad (Chief Executive Officer), along with executives such as Terri Steidl (Chief Operating Officer) and John Becker (President).
    Who is part of The Good Feet Store’s executive team?
    The executive team of The Good Feet Store includes leaders such as Dean Austad (Chief Executive Officer), Terri Steidl (Chief Operating Officer), John Becker (President) and other senior executives.
    How many executives does The Good Feet Store have?
    The Good Feet Store has 7 executives leading key business areas.
    What roles are included in The Good Feet Store’s leadership team?
    The leadership team of The Good Feet Store includes roles such as Chief Executive Officer, Chief Operating Officer, President, President, President & Owner.