The Good Feet Store Executive and Leadership Team

October, 2026

Leadership Overview

The Good Feet Store has 7 executives leading key functions including corporate strategy, operational scaling, regional market expansion, and retail management.

Focused on delivering specialized pain relief solutions, The Good Feet Store prioritizes customer wellness through high-quality orthotic products designed to alleviate discomfort across the entire body.

Leadership Roles at The Good Feet Store

  • Chief Executive Officer - Dean Austad
  • Chief Operating Officer - Macabee Pereira
  • President - John Becker
  • President & Owner - Tevis Runyan
  • President - Cindy Meltesen-Biwer
  • President - Larry Schneider
  • President - Jeffrey Mckillop
  • Dean Austad - Chief Executive Officer

    Dean Austad, the Chief Executive Officer at The Good Feet Store, directs the overarching corporate strategy and long-term vision for the organization. Austad manages the expansion of retail footprints across North America, ensuring consistent delivery of pain relief solutions for feet, ankles, and hips. By aligning departmental goals with the core mission of improving mobility, the Chief Executive Officer fosters a culture of excellence and customer-centric service. Dean Austad maintains close collaboration with the Board to secure financial stability and market dominance in the health retail sector. This leadership role involves evaluating emerging market trends to refine product offerings and enhance the overall consumer experience. Through rigorous oversight of organizational performance, the Chief Executive Officer drives sustainable growth and operational efficiency. Ultimately, Austad secures the company's position as a leader in orthotic wellness solutions while maintaining high standards for service quality across all retail locations.

    Macabee Pereira - Chief Operating Officer

    Macabee Pereira, the Chief Operating Officer at The Good Feet Store, executes the daily operational workflows and supply chain logistics necessary to support the company's retail network. Pereira oversees the distribution of orthotic products, ensuring that inventory levels meet the high demand for pain relief solutions across various regional markets. By optimizing internal processes, the Chief Operating Officer improves the efficiency of store operations and enhances the speed of service delivery. Macabee Pereira collaborates with regional managers to standardize customer interactions and maintain brand consistency throughout the United States. This leadership role involves implementing scalable systems that support rapid growth while upholding the quality standards associated with the brand. Through the management of logistical infrastructure, the Chief Operating Officer directly impacts the company's ability to provide effective relief for back and knee pain. Ultimately, Pereira ensures that operational excellence remains the foundation for all retail activities.

    John Becker - President

    John Becker, the President at The Good Feet Store, directs the strategic development of regional retail operations and market penetration initiatives. Becker manages the implementation of localized sales strategies that address specific customer needs for foot and heel pain relief. By fostering strong relationships with regional stakeholders, the President ensures that the company's mission reaches diverse demographics across the country. John Becker oversees the performance of key retail territories, driving revenue growth through targeted marketing and service excellence. This leadership role involves analyzing regional market data to refine product positioning and enhance the effectiveness of pain relief solutions. Through the coordination of sales teams, the President supports the expansion of the brand's footprint in competitive health retail environments. Ultimately, Becker secures the company's market presence by maintaining a focus on high-quality service delivery and consistent operational performance across all assigned territories.

    Tevis Runyan - President & Owner

    Tevis Runyan, the President & Owner at The Good Feet Store, drives the foundational vision and long-term investment strategy for the organization. Runyan oversees the capital allocation and business development efforts that sustain the company's leadership in the orthotic retail industry. By guiding the evolution of the brand, the President & Owner ensures that the company remains at the forefront of pain relief innovation for back, hip, and leg discomfort. Tevis Runyan maintains a focus on sustainable growth, balancing immediate retail performance with future market opportunities. This leadership role involves high-level decision-making regarding corporate partnerships and the expansion of the product portfolio. Through the alignment of ownership interests with operational goals, the President & Owner fosters a culture of accountability and excellence. Ultimately, Runyan secures the company's legacy by prioritizing the delivery of effective, high-quality solutions that improve the daily lives of customers.

    Cindy Meltesen-Biwer - President

    Cindy Meltesen-Biwer, the President at The Good Feet Store, directs the customer experience strategy and retail service standards across the organization. Meltesen-Biwer oversees the training and development of staff to ensure that every client receives personalized consultations for foot, ankle, and knee pain relief. By refining the service model, the President enhances customer satisfaction and loyalty within the competitive health retail landscape. Cindy Meltesen-Biwer collaborates with operational leaders to integrate feedback into the product development cycle, ensuring that solutions remain relevant to evolving consumer needs. This leadership role involves monitoring service metrics and implementing improvements that drive repeat business and brand advocacy. Through the management of retail service quality, the President supports the company's mission to provide effective pain relief solutions. Ultimately, Meltesen-Biwer secures the brand's reputation by maintaining a commitment to excellence in every customer interaction and service delivery point.

    Larry Schneider - President

    Larry Schneider, the President at The Good Feet Store, directs the expansion of the company's retail footprint and the optimization of market-specific sales channels. Schneider manages the development of new store locations, ensuring that each site adheres to the company's high standards for orthotic product presentation and customer care. By analyzing regional market dynamics, the President identifies growth opportunities that align with the company's mission to provide relief for hip, back, and leg pain. Larry Schneider coordinates with cross-functional teams to streamline the onboarding process for new retail partners and franchisees. This leadership role involves overseeing the financial performance of specific regions and implementing strategies to maximize profitability. Through the execution of growth-oriented initiatives, the President drives the company's presence in key markets across the country. Ultimately, Schneider secures the brand's competitive advantage by ensuring consistent operational success and market penetration in all new and existing territories.

    Jeffrey Mckillop - President

    Jeffrey Mckillop, the President at The Good Feet Store, directs the strategic integration of product innovation and retail sales performance. Mckillop oversees the alignment of the company's orthotic product line with the specific needs of customers seeking relief from foot, heel, and ankle discomfort. By managing the relationship between product development and retail execution, the President ensures that the company delivers effective solutions that meet rigorous quality standards. Jeffrey Mckillop collaborates with the executive team to refine the sales approach, focusing on data-driven insights to improve conversion rates and customer outcomes. This leadership role involves evaluating the competitive landscape to maintain the company's position as a premier provider of pain relief products. Through the oversight of sales performance and product efficacy, the President drives revenue growth and enhances the brand's market impact. Ultimately, Mckillop secures the company's future by fostering a culture of continuous improvement and customer-focused innovation.

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    Frequently Asked Questions Regarding The Good Feet Store Top Executives and Leadership Team

    Who leads The Good Feet Store?
    The Good Feet Store is led by Dean Austad (Chief Executive Officer), along with executives such as Macabee Pereira (Chief Operating Officer) and John Becker (President).
    Who is part of The Good Feet Store’s executive team?
    The executive team of The Good Feet Store includes leaders such as Dean Austad (Chief Executive Officer), Macabee Pereira (Chief Operating Officer), John Becker (President) and other senior executives.
    How many executives does The Good Feet Store have?
    The Good Feet Store has 7 executives leading key business areas.
    What roles are included in The Good Feet Store’s leadership team?
    The leadership team of The Good Feet Store includes roles such as Chief Executive Officer, Chief Operating Officer, President, President & Owner, President.