bHIP Global Executive and Leadership Team

August, 2026

Leadership Overview

bHIP Global has 4 executives leading key functions including strategy, operations, product distribution, and corporate governance.

Focused on delivering premium health supplements to a global market, bHIP Global maintains a commitment to wellness innovation and operational excellence through its diverse product portfolio and expansive international distribution network.

Leadership Roles at bHIP Global

  • Deputy Chief Executive Officer At Elixir Pharmaceuiticals - Deelan Alkurdy
  • Chief Executive Officer & Founder - Terry LaCore
  • Chief Operating Officer - Joe Wood
  • President - Pisey Chan
  • Deelan Alkurdy - Deputy Chief Executive Officer At Elixir Pharmaceuiticals

    Deelan Alkurdy, the Deputy Chief Executive Officer At Elixir Pharmaceuiticals at bHIP Global, directs high-level strategic initiatives regarding health supplement development. Overseeing complex research and development cycles, the Deputy Chief Executive Officer At Elixir Pharmaceuiticals ensures that weight management tablets and energy supplements meet rigorous quality standards. This leadership role involves coordinating with global supply chain partners to maintain consistent product availability across international markets. By analyzing market trends in the retail health sector, Deelan Alkurdy optimizes product formulations to address evolving consumer needs. The Deputy Chief Executive Officer At Elixir Pharmaceuiticals also manages cross-functional teams to streamline the transition from laboratory innovation to mass-market distribution. Through meticulous oversight of pharmaceutical-grade manufacturing processes, the Deputy Chief Executive Officer At Elixir Pharmaceuiticals secures the competitive positioning of the company within the global wellness industry, ultimately driving long-term brand loyalty and sustainable revenue growth for the organization.

    Terry LaCore - Chief Executive Officer & Founder

    Terry LaCore, the Chief Executive Officer & Founder at bHIP Global, defines the overarching vision for the retail health supplement enterprise. Architecting the expansion of hair care and energy product lines, the Chief Executive Officer & Founder drives the company toward sustained market dominance. This leadership role involves managing the relationship with Lacore Enterprises to ensure alignment with broader corporate objectives. By fostering a culture of innovation, Terry LaCore empowers internal teams to execute complex distribution strategies across diverse geographic regions. The Chief Executive Officer & Founder monitors financial performance metrics to guarantee operational efficiency and profitability. Through consistent engagement with global stakeholders, the Chief Executive Officer & Founder maintains the reputation of the brand as a leader in the health supplement space. Strategic decision-making by the Chief Executive Officer & Founder directly influences the trajectory of the company, ensuring that every product launch supports the mission of providing high-quality wellness solutions to a worldwide customer base.
    Terry LaCore

    Joe Wood - Chief Operating Officer

    Joe Wood, the Chief Operating Officer at bHIP Global, manages the daily logistical operations required to distribute health supplements worldwide. Overseeing the fulfillment of weight management tablets and hair care products, the Chief Operating Officer ensures that supply chain workflows remain efficient and responsive to regional demand. This leadership role involves coordinating with international distribution hubs to minimize delivery times and optimize inventory levels. By implementing robust operational protocols, Joe Wood maintains the integrity of the product supply chain from the headquarters in Texas to global markets. The Chief Operating Officer collaborates with the executive team to refine internal processes, thereby reducing overhead costs and improving service delivery. Through the application of data-driven logistics management, the Chief Operating Officer supports the scaling of operations in emerging markets. Joe Wood consistently evaluates operational performance to identify opportunities for process improvement, ensuring that the company maintains a seamless flow of goods to meet the needs of a growing global consumer base.

    Pisey Chan - President

    Pisey Chan, the President at bHIP Global, executes the commercial strategy for the company's diverse health supplement portfolio. Overseeing the expansion of market reach, the President directs initiatives that promote energy supplements and wellness products to a broad international audience. This leadership role involves managing relationships with key retail partners and ensuring that brand messaging remains consistent across all global territories. By analyzing regional market dynamics, Pisey Chan identifies growth opportunities that align with the company's core mission. The President coordinates with the executive leadership team to translate strategic goals into actionable sales plans. Through the development of effective marketing and distribution frameworks, the President drives revenue growth and strengthens the market presence of the organization. Pisey Chan monitors competitive activity to adjust commercial tactics, ensuring that the company remains at the forefront of the retail health industry. The President maintains a focus on operational excellence to support the long-term success of the brand in diverse global markets.
    Pisey Chan

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    Frequently Asked Questions Regarding bHIP Global Top Executives and Leadership Team

    Who leads bHIP Global?
    bHIP Global is led by Deelan Alkurdy (Deputy Chief Executive Officer At Elixir Pharmaceuiticals), along with executives such as Terry LaCore (Chief Executive Officer & Founder) and Joe Wood (Chief Operating Officer).
    Who is part of bHIP Global’s executive team?
    The executive team of bHIP Global includes leaders such as Deelan Alkurdy (Deputy Chief Executive Officer At Elixir Pharmaceuiticals), Terry LaCore (Chief Executive Officer & Founder), Joe Wood (Chief Operating Officer) and other senior executives.
    How many executives does bHIP Global have?
    bHIP Global has 4 executives leading key business areas.
    What roles are included in bHIP Global’s leadership team?
    The leadership team of bHIP Global includes roles such as Deputy Chief Executive Officer At Elixir Pharmaceuiticals, Chief Executive Officer & Founder, Chief Operating Officer, President.