Le-Vel Executive and Leadership Team

May, 2026

Leadership Overview

Le-Vel has 7 executives leading key functions including strategy, legal, and operations.

Driven by innovation, Le-Vel is dedicated to manufacturing and retailing high-quality supplement shakes and nutritional products, impacting the health and wellness market through direct-to-consumer sales.

Leadership Roles at Le-Vel

  • Chief Executive Officer - Dawn Johnson
  • CEO - Founder - Marc Chalet
  • Principal Chief Executive Officer - Judith Cooper
  • Founder & Chief Executive Officer - Rafael Feliciano
  • Acting Chief Executive Officer - Nikki Rogan
  • Owner and President - Louis Troisi
  • Chief Legal Officer - Christopher Schmidt
  • Dawn Johnson - Chief Executive Officer

    Dawn Johnson, the Chief Executive Officer at Le-Vel, directs the company's overall strategic vision and operational execution. Johnson oversees all departments, ensuring alignment with the mission to provide innovative nutritional products. This leadership role involves guiding market expansion and fostering a culture of excellence within the organization. Johnson's focus remains on driving sustainable growth and enhancing the company's position as a leader in the health and wellness sector. By managing key initiatives, Dawn Johnson ensures the company meets its objectives for product development and customer satisfaction, directly contributing to Le-Vel's market presence and operational efficiency.

    Marc Chalet - CEO - Founder

    Marc Chalet, the CEO - Founder at Le-Vel, establishes the foundational principles and long-term direction for the company's nutritional product manufacturing and retail operations. Chalet guides strategic partnerships and product innovation, ensuring Le-Vel's offerings meet evolving consumer needs in the health and wellness industry. This executive position involves overseeing global market penetration and maintaining the integrity of the brand's direct-to-consumer model. Chalet's vision drives the company's expansion efforts and commitment to quality. By championing new product lines and operational strategies, Marc Chalet significantly influences Le-Vel's competitive standing and revenue generation.
    Marc Chalet

    Judith Cooper - Principal Chief Executive Officer

    Judith Cooper, the Principal Chief Executive Officer at Le-Vel, directs the overarching strategic framework and operational integrity of the company's supplement shake and nutritional product lines. Cooper's responsibilities encompass ensuring robust governance and driving key business development initiatives across all functional areas. This executive role focuses on maintaining high standards in manufacturing and retail, aligning operations with market demands. Cooper's leadership ensures the company's sustained growth and commitment to consumer well-being. By overseeing critical strategic decisions and operational efficiencies, Judith Cooper solidifies Le-Vel's market leadership and commitment to product excellence.

    Rafael Feliciano - Founder & Chief Executive Officer

    Rafael Feliciano, the Founder & Chief Executive Officer at Le-Vel, shapes the company's core mission and strategic trajectory in the nutritional product sector. Feliciano oversees the development and expansion of Le-Vel's supplement shake and retail offerings, ensuring alignment with market trends and consumer health goals. This leadership position involves driving innovation in product formulation and direct-to-consumer strategies. Feliciano's influence extends to fostering operational excellence and maintaining brand integrity. By guiding key strategic decisions and operational enhancements, Rafael Feliciano significantly contributes to Le-Vel's market impact and sustained growth.

    Nikki Rogan - Acting Chief Executive Officer

    Nikki Rogan, the Acting Chief Executive Officer at Le-Vel, manages the day-to-day operations and strategic execution of the company's nutritional product manufacturing and retail business. Rogan ensures seamless coordination across departments, focusing on maintaining product quality and customer engagement in the health and wellness market. This role involves overseeing critical business functions and driving forward key initiatives during a transitional period. Rogan's leadership ensures operational continuity and strategic momentum. By directing operational activities and supporting strategic objectives, Nikki Rogan upholds Le-Vel's commitment to delivering high-quality supplement shakes and nutritional products.

    Louis Troisi - Owner and President

    Louis Troisi, the Owner and President at Le-Vel, directs the company's overall business strategy and operational management, focusing on the manufacturing and retail of supplement shakes and nutritional products. Troisi oversees key aspects of business development and market expansion, ensuring Le-Vel's continued success in the health and wellness sector. This leadership role involves driving operational efficiencies and fostering strong relationships with stakeholders. Troisi's commitment to quality and innovation guides the company's product development and sales strategies. By managing core business functions and strategic initiatives, Louis Troisi significantly contributes to Le-Vel's market presence and growth objectives.
    Christopher Schmidt, the Chief Legal Officer at Le-Vel, provides critical legal counsel and oversees all compliance matters related to the company's manufacturing and retail of nutritional products. Schmidt ensures adherence to regulatory standards across domestic and international markets, safeguarding the company's operations and brand reputation. This executive function involves managing all legal affairs, including contracts, intellectual property, and corporate governance. Schmidt's expertise is vital for navigating the complex legal landscape of the health and wellness industry. By directing legal strategy and risk management, Christopher Schmidt supports Le-Vel's sustained growth and operational integrity.

    Explore Leadership Teams in Health & Nutrition Products

    Frequently Asked Questions Regarding Le-Vel Top Executives and Leadership Team

    Who leads Le-Vel?
    Le-Vel is led by Dawn Johnson (Chief Executive Officer), along with executives such as Marc Chalet (CEO - Founder) and Judith Cooper (Principal Chief Executive Officer).
    Who is part of Le-Vel’s executive team?
    The executive team of Le-Vel includes leaders such as Dawn Johnson (Chief Executive Officer), Marc Chalet (CEO - Founder), Judith Cooper (Principal Chief Executive Officer) and other senior executives.
    How many executives does Le-Vel have?
    Le-Vel has 7 executives leading key business areas.
    What roles are included in Le-Vel’s leadership team?
    The leadership team of Le-Vel includes roles such as Chief Executive Officer, CEO - Founder, Principal Chief Executive Officer, Founder & Chief Executive Officer, Acting Chief Executive Officer.