Le-Vel Executive and Leadership Team

June, 2026

Leadership Overview

Le-Vel has 8 executives leading key functions including strategy, operations, legal, and technology.

Driven by innovation, Le-Vel manufactures and retails supplement shakes and nutritional products, focusing on a leadership philosophy centered on direct impact and market expansion.

Leadership Roles at Le-Vel

  • Chief Executive Officer - Dawn Johnson
  • Principal Chief Executive Officer - Judith Cooper
  • Acting Chief Executive Officer - Nikki Rogan
  • CEO - Founder - Marc Chalet
  • Founder & Chief Executive Officer - Rafael Feliciano
  • Owner and President - Louis Troisi
  • Chief Technology Officer - Michael Neilson
  • Chief Legal Officer - Christopher Schmidt
  • Dawn Johnson - Chief Executive Officer

    Dawn Johnson, the Chief Executive Officer at Le-Vel, directs the company's overall strategic vision and operational execution. Overseeing all major departments, Dawn Johnson ensures alignment with Le-Vel's mission to provide high-quality nutritional products. This leadership role involves driving market penetration and fostering innovation within the supplement shake industry. By optimizing resource allocation, Dawn Johnson directly impacts the company's growth trajectory. Ultimately, Johnson secures Le-Vel's competitive position through decisive leadership and a focus on consumer needs. The Chief Executive Officer's responsibilities extend to cultivating a high-performance culture across the organization, ensuring all teams work cohesively towards shared objectives. This involves setting clear performance benchmarks and championing initiatives that enhance product development and customer engagement, thereby solidifying Le-Vel's standing in the health and wellness sector.

    Judith Cooper - Principal Chief Executive Officer

    Judith Cooper, the Principal Chief Executive Officer at Le-Vel, spearheads the company's long-term strategic planning and corporate governance. Cooper's oversight extends to critical decision-making processes that shape Le-Vel's market presence and product development pipeline. This executive function involves navigating complex regulatory landscapes and ensuring ethical business practices across all operations. By championing initiatives that enhance brand integrity, Judith Cooper directly contributes to Le-Vel's reputation as a trusted manufacturer of nutritional products. Ultimately, Cooper guides the organization towards sustainable growth and market leadership. The Principal Chief Executive Officer's role is pivotal in setting the overarching direction for the company, ensuring that all strategic objectives are met with precision and foresight. This includes fostering strong relationships with stakeholders and driving initiatives that align with the company's core values and mission.

    Nikki Rogan - Acting Chief Executive Officer

    Nikki Rogan, the Acting Chief Executive Officer at Le-Vel, manages day-to-day operations and implements immediate strategic directives. Rogan's focus is on ensuring seamless execution of current business plans and maintaining operational efficiency within the supplement shake manufacturing and retail sectors. This critical role involves coordinating cross-functional teams to meet production targets and sales goals. By addressing emergent challenges and capitalizing on market opportunities, Nikki Rogan directly supports Le-Vel's ongoing success. Ultimately, Rogan ensures business continuity and performance during this interim period. The Acting Chief Executive Officer's responsibilities include overseeing departmental performance, driving key projects to completion, and maintaining clear communication channels across the organization. This ensures that Le-Vel continues to operate effectively and meet its commitments to customers and partners.

    Marc Chalet - CEO - Founder

    Marc Chalet, the CEO - Founder at Le-Vel, established the company's foundational vision and continues to drive its strategic direction. Chalet's leadership encompasses the core mission of manufacturing and retailing innovative supplement shakes and nutritional products. This founder's role involves cultivating a culture of entrepreneurship and pushing the boundaries of product development within the health and wellness industry. By leveraging deep industry insight, Marc Chalet directly influences Le-Vel's market positioning and growth strategies. Ultimately, Chalet ensures the enduring legacy and continued success of the enterprise. The CEO - Founder's influence is critical in shaping the company's identity and long-term objectives, guiding Le-Vel through market dynamics and ensuring sustained innovation.
    Marc Chalet

    Rafael Feliciano - Founder & Chief Executive Officer

    Rafael Feliciano, the Founder & Chief Executive Officer at Le-Vel, co-architected the company's inception and guides its strategic trajectory. Feliciano's leadership focuses on the core business of manufacturing and retailing specialized supplement shakes and nutritional products. This founder's capacity involves fostering a dynamic environment for product innovation and market expansion within the health sector. By championing new initiatives and strategic partnerships, Rafael Feliciano directly enhances Le-Vel's competitive edge. Ultimately, Feliciano ensures the company's sustained relevance and growth. The Founder & Chief Executive Officer's role is integral to maintaining the company's pioneering spirit and driving forward its mission to improve consumer well-being through advanced nutritional solutions.

    Louis Troisi - Owner and President

    Louis Troisi, the Owner and President at Le-Vel, holds significant responsibility for the company's overall business direction and financial health. Troisi's leadership guides strategic initiatives aimed at expanding market reach and enhancing product offerings within the nutritional supplement sector. This ownership role involves making key decisions that impact operational scaling and long-term profitability. By fostering strong relationships with stakeholders and driving operational excellence, Louis Troisi directly contributes to Le-Vel's sustained growth and market leadership. Ultimately, Troisi ensures the company's continued success and adherence to its founding principles. The Owner and President's influence is vital in shaping the company's strategic priorities and ensuring its robust performance in a competitive market.

    Michael Neilson - Chief Technology Officer

    Michael Neilson, the Chief Technology Officer at Le-Vel, architects the company's technological infrastructure and digital strategy. Neilson's responsibilities include overseeing the development and implementation of all IT systems that support Le-Vel's manufacturing, retail, and distribution operations for its nutritional products. This role is crucial for driving innovation in e-commerce platforms and data analytics, ensuring seamless customer experiences. By optimizing technological resources and cybersecurity measures, Michael Neilson directly enhances operational efficiency and data integrity. Ultimately, Neilson positions Le-Vel at the forefront of technological advancement in the health and wellness industry. The Chief Technology Officer's strategic vision ensures that Le-Vel's digital capabilities continuously evolve to meet market demands and support business growth.
    Christopher Schmidt, the Chief Legal Officer at Le-Vel, directs all legal affairs and ensures corporate compliance. Schmidt's purview encompasses managing regulatory adherence, intellectual property, and contractual agreements critical to the manufacturing and retail of supplement shakes and nutritional products. This executive function involves mitigating legal risks and safeguarding the company's interests across all operational facets. By providing expert legal counsel and strategic guidance, Christopher Schmidt directly supports Le-Vel's ethical and lawful business conduct. Ultimately, Schmidt upholds the integrity and stability of the organization. The Chief Legal Officer's role is essential in navigating the complex legal landscape of the health and wellness sector, ensuring robust governance and risk management.

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    Frequently Asked Questions Regarding Le-Vel Top Executives and Leadership Team

    Who leads Le-Vel?
    Le-Vel is led by Dawn Johnson (Chief Executive Officer), along with executives such as Judith Cooper (Principal Chief Executive Officer) and Nikki Rogan (Acting Chief Executive Officer).
    Who is part of Le-Vel’s executive team?
    The executive team of Le-Vel includes leaders such as Dawn Johnson (Chief Executive Officer), Judith Cooper (Principal Chief Executive Officer), Nikki Rogan (Acting Chief Executive Officer) and other senior executives.
    How many executives does Le-Vel have?
    Le-Vel has 8 executives leading key business areas.
    What roles are included in Le-Vel’s leadership team?
    The leadership team of Le-Vel includes roles such as Chief Executive Officer, Principal Chief Executive Officer, Acting Chief Executive Officer, CEO - Founder, Founder & Chief Executive Officer.