Proximo Spirits Executive and Leadership Team

November, 2026

Leadership Overview

Proximo Spirits has 6 executives leading key functions including strategy, brand marketing, operational logistics, financial management, and regional distribution.

Driven by a commitment to premium beverage excellence, Proximo Spirits delivers world-class spirits to global markets while maintaining a focus on sustainable growth and brand portfolio expansion.

Leadership Roles at Proximo Spirits

  • General Manager, President and Chief Executive Officer - Peter Hottmann
  • President & Chief Executive Officer - Mauricio Vergara
  • Chief Operating Officer (US & Canada) - Matthew Deegan
  • President - Michael Periu
  • Chief Marketing Officer - R. Green
  • Cfm - Lauren Elsabee
  • Peter Hottmann - General Manager, President and Chief Executive Officer

    Peter Hottmann, the General Manager, President and Chief Executive Officer at Proximo Spirits, directs the overarching corporate strategy and long-term vision for the organization. Hottmann oversees the integration of international distribution networks, ensuring that the company maintains its status as a premier spirits importer. By aligning internal resources with market demands, the General Manager, President and Chief Executive Officer optimizes the supply chain for high-volume brands like Jose Cuervo. Peter Hottmann manages relationships with key stakeholders and board members to drive consistent revenue growth across North American territories. This leadership role involves constant evaluation of market trends to identify new opportunities for portfolio diversification. Through rigorous oversight of operational efficiency, Hottmann secures the competitive positioning of the firm within the crowded spirits industry. The executive maintains a focus on scaling distribution capabilities to meet evolving consumer preferences in diverse regional markets.

    Mauricio Vergara - President & Chief Executive Officer

    Mauricio Vergara, the President & Chief Executive Officer at Proximo Spirits, architects the strategic roadmap for brand development and international market penetration. Vergara drives the expansion of the company's footprint by identifying emerging consumer segments and tailoring product offerings to meet specific regional tastes. The President & Chief Executive Officer coordinates with global partners to ensure seamless supply chain execution and brand consistency across all international channels. Mauricio Vergara monitors financial performance metrics to guarantee that corporate objectives align with long-term profitability goals. By fostering a culture of innovation, the President & Chief Executive Officer enables the organization to adapt quickly to shifts in the global spirits landscape. This leadership position requires constant collaboration with department heads to streamline internal processes and enhance operational agility. Vergara maintains a focus on strengthening the market presence of core brands while exploring new avenues for sustainable business development.

    Matthew Deegan - Chief Operating Officer (US & Canada)

    Matthew Deegan, the Chief Operating Officer (US & Canada) at Proximo Spirits, directs the logistical infrastructure and supply chain operations across the North American region. Deegan oversees the complex movement of spirits from international production facilities to domestic distribution hubs, ensuring timely delivery and inventory accuracy. The Chief Operating Officer (US & Canada) manages relationships with regional distributors to optimize the availability of the company's product portfolio in retail outlets. By implementing advanced inventory management systems, Matthew Deegan enhances operational efficiency and reduces overhead costs. This leadership role involves constant coordination with sales and marketing departments to align supply levels with fluctuating market demand. The Chief Operating Officer (US & Canada) monitors regional performance metrics to identify bottlenecks and implement process improvements. Through rigorous oversight of operational workflows, Deegan ensures that the company maintains a reliable and scalable distribution network capable of supporting sustained business growth.

    Michael Periu - President

    Michael Periu, the President at Proximo Spirits, directs specific business units focused on market development and operational excellence. Periu oversees the implementation of strategic initiatives designed to increase market share within key retail segments. The President manages cross-functional teams to ensure that operational goals align with the broader corporate mission of delivering premium spirits. By fostering strong relationships with industry partners, Michael Periu enhances the company's competitive position in the marketplace. This leadership role involves identifying new growth opportunities and executing plans to capture emerging consumer trends. The President monitors performance indicators to ensure that all business units operate at peak efficiency. Through consistent focus on operational rigor and strategic planning, Periu supports the overall success of the organization. The executive maintains a commitment to driving innovation in distribution and sales processes, ensuring that the company remains a leader in the spirits industry.
    Michael Periu

    R. Green - Chief Marketing Officer

    R. Green, the Chief Marketing Officer at Proximo Spirits, directs all brand positioning and consumer engagement initiatives across the entire product portfolio. Green oversees the development of creative campaigns that elevate the market visibility of flagship brands like Jose Cuervo. The Chief Marketing Officer manages the allocation of marketing budgets to maximize return on investment in competitive retail environments. By analyzing consumer data and market research, R. Green crafts targeted strategies that resonate with diverse demographics across North America. This leadership role involves close collaboration with sales teams to ensure that promotional activities directly support revenue targets and distribution goals. The Chief Marketing Officer monitors brand health metrics to maintain a strong competitive advantage in the spirits sector. Through strategic partnerships and innovative digital outreach, Green drives brand loyalty and expands the reach of the company's premium offerings in both on-premise and off-premise retail channels.

    Lauren Elsabee - Cfm

    Lauren Elsabee, the Cfm at Proximo Spirits, directs the financial planning, analysis, and reporting functions for the entire organization. Elsabee oversees the management of capital allocation, ensuring that resources are directed toward high-growth initiatives and strategic brand investments. The Cfm monitors cash flow and budgetary compliance to maintain the fiscal health of the company. By providing detailed financial insights to the executive team, Lauren Elsabee supports informed decision-making regarding market expansion and operational scaling. This leadership role involves managing relationships with financial institutions and ensuring adherence to regulatory requirements in the spirits industry. The Cfm evaluates the financial impact of various distribution strategies to optimize profitability across different regions. Through meticulous oversight of financial controls, Elsabee secures the long-term stability of the firm. The executive maintains a focus on driving cost efficiencies and maximizing shareholder value through disciplined financial management and strategic resource optimization.

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    Frequently Asked Questions Regarding Proximo Spirits Top Executives and Leadership Team

    Who leads Proximo Spirits?
    Proximo Spirits is led by Peter Hottmann (General Manager, President and Chief Executive Officer), along with executives such as Mauricio Vergara (President & Chief Executive Officer) and Matthew Deegan (Chief Operating Officer (US & Canada)).
    Who is part of Proximo Spirits’s executive team?
    The executive team of Proximo Spirits includes leaders such as Peter Hottmann (General Manager, President and Chief Executive Officer), Mauricio Vergara (President & Chief Executive Officer), Matthew Deegan (Chief Operating Officer (US & Canada)) and other senior executives.
    How many executives does Proximo Spirits have?
    Proximo Spirits has 6 executives leading key business areas.
    What roles are included in Proximo Spirits’s leadership team?
    The leadership team of Proximo Spirits includes roles such as General Manager, President and Chief Executive Officer, President & Chief Executive Officer, Chief Operating Officer (US & Canada), President, Chief Marketing Officer.