Proximo Spirits Executive and Leadership Team

July, 2026

Leadership Overview

Proximo Spirits has 6 executives leading key functions including strategy, operations, marketing, and market development.

Driven by a commitment to excellence, Proximo Spirits is dedicated to expanding its portfolio and market reach, embodying a leadership philosophy centered on innovation and sustained growth within the global spirits industry.

Leadership Roles at Proximo Spirits

  • President & Chief Executive Officer - Mauricio Vergara
  • General Manager, President & Chief Executive Officer - Peter Hottmann
  • Chief Operating Officer (US & Canada) - Matthew Deegan
  • President - Michael Periu
  • Chief Marketing Officer - R. Green
  • Cfm - Lauren Elsabee
  • Mauricio Vergara - President & Chief Executive Officer

    Mauricio Vergara, the President & Chief Executive Officer at Proximo Spirits, directs the overarching strategy and operational execution for the company. Vergara's leadership guides Proximo Spirits' position as a premier American spirits importer and international distributor, focusing on expanding the global reach of its renowned brands, including Jose Cuervo. This executive role involves setting the strategic vision for market penetration and brand development across diverse international territories. By ensuring alignment with corporate objectives, Mauricio Vergara drives the company's growth initiatives and solidifies its market presence. The strategic direction established by Vergara underpins the company's commitment to delivering exceptional spirits to consumers worldwide. This leadership ensures the continued success and expansion of Proximo Spirits' extensive portfolio.

    Peter Hottmann - General Manager, President & Chief Executive Officer

    Peter Hottmann, the General Manager, President & Chief Executive Officer at Proximo Spirits, oversees the comprehensive operational framework and strategic market positioning. Hottmann's executive purview encompasses the company's extensive distribution network, ensuring efficient delivery and market access for its diverse portfolio of spirits. This leadership role is critical in navigating the complexities of international distribution and import logistics, particularly for flagship brands like Jose Cuervo. By optimizing supply chain operations and fostering key market relationships, Peter Hottmann drives revenue growth and enhances brand visibility across North America and beyond. The strategic initiatives implemented by Hottmann are fundamental to Proximo Spirits' sustained expansion and market leadership. This executive's focus ensures the seamless integration of global operations and domestic market demands.

    Matthew Deegan - Chief Operating Officer (US & Canada)

    Matthew Deegan, the Chief Operating Officer (US & Canada) at Proximo Spirits, directs the operational efficiency and strategic execution across the United States and Canadian markets. Deegan's executive responsibilities include optimizing distribution channels, managing supply chain logistics, and ensuring seamless integration of operational processes to support the company's extensive brand portfolio. This leadership role is pivotal in driving market penetration and enhancing operational performance within these critical North American regions. By implementing best practices and fostering cross-functional collaboration, Matthew Deegan ensures that Proximo Spirits effectively meets market demands and achieves its growth objectives. The operational strategies overseen by Deegan are fundamental to the company's sustained success and expansion in these territories.
    Matthew Deegan

    Michael Periu - President

    Michael Periu, the President at Proximo Spirits, spearheads strategic initiatives and operational oversight for key business segments. Periu's executive focus involves driving market development and expanding the company's presence within the competitive spirits landscape. This leadership role is crucial in identifying new growth opportunities and strengthening relationships with distribution partners and stakeholders. By guiding strategic planning and resource allocation, Michael Periu ensures the continued success and expansion of Proximo Spirits' diverse brand offerings. The strategic direction provided by Periu is instrumental in navigating market dynamics and achieving long-term business objectives. This executive's leadership reinforces the company's commitment to innovation and market leadership.

    R. Green - Chief Marketing Officer

    R. Green, the Chief Marketing Officer at Proximo Spirits, architects and executes comprehensive marketing strategies that elevate the company's brand portfolio. Green's leadership drives brand awareness and consumer engagement for iconic spirits, including the world's largest-selling tequila, Jose Cuervo. This executive role involves developing innovative campaigns and digital marketing initiatives to capture market share and foster brand loyalty across key demographics. By analyzing market trends and consumer behavior, R. Green ensures that Proximo Spirits maintains a competitive edge in the dynamic spirits industry. The strategic marketing plans developed by Green are essential for driving sales performance and expanding the company's global footprint. This leadership ensures the effective communication of brand value and market positioning.

    Lauren Elsabee - Cfm

    Lauren Elsabee, the Cfm at Proximo Spirits, manages critical financial functions and strategic fiscal planning for the organization. Elsabee's executive responsibilities encompass financial reporting, budget management, and ensuring the fiscal health of the company's operations. This leadership role is vital in supporting the company's growth initiatives and maintaining financial stability across its international distribution network. By providing insightful financial analysis and strategic guidance, Lauren Elsabee contributes to informed decision-making and resource optimization. The financial strategies implemented by Elsabee are essential for Proximo Spirits' sustained expansion and market competitiveness. This executive's oversight ensures robust financial performance and strategic alignment.

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    Frequently Asked Questions Regarding Proximo Spirits Top Executives and Leadership Team

    Who leads Proximo Spirits?
    Proximo Spirits is led by Mauricio Vergara (President & Chief Executive Officer), along with executives such as Peter Hottmann (General Manager, President & Chief Executive Officer) and Matthew Deegan (Chief Operating Officer (US & Canada)).
    Who is part of Proximo Spirits’s executive team?
    The executive team of Proximo Spirits includes leaders such as Mauricio Vergara (President & Chief Executive Officer), Peter Hottmann (General Manager, President & Chief Executive Officer), Matthew Deegan (Chief Operating Officer (US & Canada)) and other senior executives.
    How many executives does Proximo Spirits have?
    Proximo Spirits has 6 executives leading key business areas.
    What roles are included in Proximo Spirits’s leadership team?
    The leadership team of Proximo Spirits includes roles such as President & Chief Executive Officer, General Manager, President & Chief Executive Officer, Chief Operating Officer (US & Canada), President, Chief Marketing Officer.