Pernod Ricard Executive and Leadership Team

Selcuk Tumay, the Chief Executive Officer, Africa Middle (East) at Pernod Ricard, directs all commercial operations across the diverse African and Middle Eastern markets. Tumay manages the distribution networks for premium spirits, ensuring that brands like Jameson and Absolut maintain strong market penetration within these complex regions. By analyzing consumer trends and local regulatory environments, the Chief Executive Officer, Africa Middle (East) optimizes supply chain efficiency to meet rising demand. Selcuk Tumay also coordinates with global leadership to align regional growth targets with the broader corporate strategy. Through the implementation of localized marketing initiatives, Tumay drives brand loyalty and expands the footprint of the company in emerging economies. This leadership role requires constant adaptation to shifting geopolitical landscapes while maintaining the high quality standards associated with the global portfolio of the organization.

Olivier Fages, the Chief Executive Officer, Pernod Ricard & Cambodia (Vietnam) at Pernod Ricard, oversees the strategic expansion and operational management of the business within the Southeast Asian sector. Fages directs the sales and distribution efforts for the entire spirits portfolio, focusing on capturing market share in rapidly developing economies. The Chief Executive Officer, Pernod Ricard & Cambodia (Vietnam) monitors competitive dynamics to ensure that the company remains the preferred choice for premium beverage consumers. Olivier Fages also manages relationships with local partners and distributors to streamline logistics and enhance product availability. By fostering a culture of innovation and operational excellence, Fages supports the long-term revenue goals of the firm. This position involves navigating complex trade environments while ensuring that the brand identity remains consistent with the global standards established by the parent organization in France.

Ludovic Ledru, the Chief Executive Officer (APAC) at Pernod Ricard, manages the comprehensive business activities across the Asia-Pacific region. Ledru directs the execution of regional growth strategies, focusing on the premiumization of the spirits portfolio to appeal to evolving consumer preferences in major Asian markets. The Chief Executive Officer (APAC) coordinates with local management teams to ensure that operational efficiency remains high across all distribution channels. Ludovic Ledru also oversees the integration of global marketing campaigns with regional cultural nuances to maximize brand impact. By driving performance metrics and fostering talent development, Ledru ensures that the company maintains a competitive edge in a high-growth environment. This leadership role involves balancing the demands of diverse markets while upholding the commitment to quality and sustainability that defines the global operations of the organization.

Feride Abaci, the Chief Executive Officer, PA To The, Africa Middle (East) at Pernod Ricard, facilitates the administrative and strategic coordination of executive functions within the Africa and Middle East division. Abaci manages the flow of critical information between regional leadership and the global headquarters, ensuring that strategic directives are executed with precision. The Chief Executive Officer, PA To The, Africa Middle (East) supports the development of operational workflows that enhance the efficiency of the regional team. Feride Abaci also monitors key performance indicators to provide actionable insights for the executive board. By streamlining communication and resource allocation, Abaci enables the regional leadership to focus on market expansion and brand development. This role is essential for maintaining organizational alignment and ensuring that the company effectively navigates the unique challenges present in the African and Middle Eastern spirits markets.

Constanza Bertorello, the Chief Executive Officer, Pernod Ricard Southern Cone (Argentina, Chile, Uruguay & Paraguay) at Pernod Ricard, directs the commercial and operational strategy across the Southern Cone region. Bertorello manages the portfolio of spirits, ensuring that brands like Chivas Regal and The Glenlivet achieve strong positioning in these key South American markets. The Chief Executive Officer, Pernod Ricard Southern Cone (Argentina, Chile, Uruguay & Paraguay) oversees the implementation of sales strategies that respond to local economic conditions and consumer behavior. Constanza Bertorello also coordinates with regional marketing teams to build brand equity and drive sustainable growth. By optimizing the supply chain and distribution networks, Bertorello ensures that the company meets the demands of a sophisticated consumer base. This leadership role involves navigating complex regulatory environments while maintaining the high standards of the global organization.

Alexis Augereau, the Chief Financial Officer at Pernod Ricard, directs the global financial strategy and fiscal health of the organization. Augereau manages capital allocation, financial reporting, and risk management to ensure that the company maintains a strong balance sheet while pursuing growth opportunities. The Chief Financial Officer oversees the budgeting process and provides critical analysis to the board regarding the performance of the spirits portfolio. Alexis Augereau also coordinates with regional financial leaders to ensure consistency in reporting and compliance across all international operations. By optimizing the financial structure and driving cost-efficiency initiatives, Augereau supports the long-term profitability of the firm. This leadership role involves balancing the need for investment in brand development with the requirement for disciplined financial management in a competitive global market.

Gwenael Morin, the Chief Financial Officer, Pernod Ricard LATAM at Pernod Ricard, directs the financial operations and strategic planning for the Latin American division. Morin manages the financial health of the regional business, overseeing budgeting, forecasting, and capital investment to support the growth of the spirits portfolio. The Chief Financial Officer, Pernod Ricard LATAM monitors economic indicators and currency fluctuations to mitigate risks and ensure stable performance across the region. Gwenael Morin also provides critical financial oversight to regional leadership, enabling informed decision-making regarding market expansion and resource allocation. By driving financial discipline and operational efficiency, Morin supports the overall profitability of the company in the Latin American market. This leadership role involves ensuring that all financial activities align with the global standards and strategic goals established by the parent organization.

Adriel Labbe, the Chief Marketing Officer, Southern Cone at Pernod Ricard, directs the brand strategy and consumer engagement initiatives across the Southern Cone region. Labbe oversees the development of marketing campaigns that elevate the profile of the spirits portfolio, ensuring that brands resonate with local audiences in Argentina, Chile, Uruguay, and Paraguay. The Chief Marketing Officer, Southern Cone monitors market trends and consumer insights to refine the positioning of products like Malibu and Kahlua. Adriel Labbe also collaborates with sales teams to ensure that marketing efforts directly translate into increased market share and brand loyalty. By leveraging digital platforms and experiential marketing, Labbe drives the visibility of the company in a competitive landscape. This leadership role involves maintaining the global brand identity while adapting messaging to meet the specific cultural and economic nuances of the region.

Kevin Lee, the Managing Director at Pernod Ricard, directs the overarching business operations and strategic initiatives for the assigned market segment. Lee oversees the alignment of sales, marketing, and distribution functions to ensure that the company achieves its revenue and market share objectives. The Managing Director monitors the performance of the spirits portfolio, implementing adjustments to strategy based on real-time market data and consumer trends. Kevin Lee also fosters collaboration across departments to streamline internal processes and improve operational efficiency. By driving a culture of accountability and performance, Lee supports the long-term growth trajectory of the firm. This leadership role involves managing relationships with key stakeholders and ensuring that all activities remain consistent with the global mission of the organization to provide premium wine and spirits to consumers worldwide.