Leadership Overview
Pernod Ricard has 9 executives leading key functions including regional strategy, financial oversight, and brand marketing.
Focused on delivering premium wine and spirits to global markets, Pernod Ricard maintains a commitment to excellence through a diverse portfolio of iconic brands and a robust international distribution network.
Focused on delivering premium wine and spirits to global markets, Pernod Ricard maintains a commitment to excellence through a diverse portfolio of iconic brands and a robust international distribution network.
Leadership Roles at Pernod Ricard
Olivier Fages - Chief Executive Officer, Pernod Ricard & Cambodia (Vietnam)
Olivier Fages, the Chief Executive Officer, Pernod Ricard & Cambodia (Vietnam) at Pernod Ricard, directs all commercial operations across the Vietnam and Cambodia markets. Fages manages the distribution of premium spirits, ensuring that brands like Jameson and The Glenlivet maintain strong market penetration within these high-growth Southeast Asian territories. By aligning local sales strategies with the broader corporate vision, the Chief Executive Officer, Pernod Ricard & Cambodia (Vietnam) optimizes supply chain efficiency and strengthens relationships with key regional distributors. Olivier Fages also monitors competitive trends to adjust pricing and promotional activities, thereby securing a dominant position for the company. Through rigorous oversight of regional performance metrics, Fages drives sustainable revenue growth while upholding the high quality standards associated with the global portfolio. This leadership role requires constant adaptation to shifting consumer preferences in the spirits industry.
Feride Abaci - Chief Executive Officer, PA To The, Africa Middle (East)
Feride Abaci, the Chief Executive Officer, PA To The, Africa Middle (East) at Pernod Ricard, manages administrative and strategic support functions across the Africa and Middle East regions. Abaci coordinates complex operational workflows, ensuring that regional leadership teams receive the necessary resources to execute brand initiatives effectively. By streamlining communication between local offices and the global headquarters, the Chief Executive Officer, PA To The, Africa Middle (East) facilitates seamless execution of corporate policies. Feride Abaci also monitors regional market dynamics to identify emerging opportunities for portfolio expansion. Through meticulous planning and resource allocation, Abaci supports the broader mission of increasing brand visibility in diverse cultural landscapes. This role involves balancing operational demands with long-term strategic goals, ensuring that the company maintains a competitive edge in the spirits sector across these critical emerging markets.
Constanza Bertorello - Chief Executive Officer, Pernod Ricard Southern Cone (Argentina, Chile, Uruguay & Paraguay)
Constanza Bertorello, the Chief Executive Officer, Pernod Ricard Southern Cone (Argentina, Chile, Uruguay & Paraguay) at Pernod Ricard, oversees all business activities within the Southern Cone region. Bertorello directs the implementation of marketing and sales strategies for the entire spirits portfolio, ensuring consistent brand messaging across Argentina, Chile, Uruguay, and Paraguay. By analyzing regional consumer behavior, the Chief Executive Officer, Pernod Ricard Southern Cone (Argentina, Chile, Uruguay & Paraguay) adapts product offerings to meet local demand while maintaining global quality standards. Constanza Bertorello also manages relationships with key stakeholders and retail partners to expand market share. Through strategic leadership, Bertorello drives operational excellence and financial performance in a complex economic environment. This role focuses on building long-term brand loyalty and ensuring that the company remains the preferred choice for consumers throughout the Southern Cone.
Ludovic Ledru - Chief Executive Officer (APAC)
Ludovic Ledru, the Chief Executive Officer (APAC) at Pernod Ricard, architects the overarching growth strategy for the entire Asia-Pacific region. Ledru manages a vast network of operations, ensuring that the company's premium spirits portfolio achieves maximum reach across diverse Asian markets. By coordinating with regional heads, the Chief Executive Officer (APAC) aligns local execution with global objectives to drive consistent revenue growth. Ludovic Ledru also evaluates market trends and regulatory environments to mitigate risks and capitalize on new consumer segments. Through the implementation of scalable distribution models, Ledru enhances the efficiency of the supply chain across the continent. This leadership position involves constant collaboration with the Board to refine the long-term vision for the APAC region, ensuring that the company maintains its status as a leader in the global wine and spirits industry.
Selcuk Tumay - Chief Executive Officer, Africa Middle (East)
Selcuk Tumay, the Chief Executive Officer, Africa Middle (East) at Pernod Ricard, directs all commercial and operational activities throughout the Africa and Middle East regions. Tumay manages the expansion of the spirits portfolio, ensuring that brands like Absolut and Chivas Regal reach target demographics in these complex markets. By fostering strong partnerships with local distributors, the Chief Executive Officer, Africa Middle (East) optimizes the supply chain and improves product availability. Selcuk Tumay also monitors regional economic shifts to adjust business strategies, ensuring resilience and continued growth. Through the development of localized marketing campaigns, Tumay strengthens brand equity and consumer engagement. This role requires a deep understanding of regional market nuances and a commitment to driving operational excellence, ultimately supporting the company's goal of becoming the premier provider of spirits in the Africa and Middle East territories.
Alexis Augereau - Chief Financial Officer
Alexis Augereau, the Chief Financial Officer at Pernod Ricard, manages the global financial health and fiscal strategy of the organization. Augereau directs all accounting, financial planning, and reporting functions, ensuring transparency and compliance across all international operations. By analyzing financial data, the Chief Financial Officer provides critical insights that inform strategic decision-making and capital allocation. Alexis Augereau also oversees risk management and treasury operations to protect the company's assets and ensure long-term financial stability. Through the implementation of robust financial controls, Augereau supports the company's growth initiatives and investment in premium brands. This leadership role involves close collaboration with the executive team to optimize profitability and drive shareholder value. By maintaining a disciplined approach to financial management, the Chief Financial Officer ensures that the company remains well-positioned to navigate the competitive global spirits market.
Gwenael Morin - Chief Financial Officer, Pernod Ricard LATAM
Gwenael Morin, the Chief Financial Officer, Pernod Ricard LATAM at Pernod Ricard, manages the financial operations and fiscal strategy for the Latin American region. Morin directs all budgeting, financial forecasting, and reporting processes, ensuring that regional business units operate within established financial parameters. By providing detailed financial analysis, the Chief Financial Officer, Pernod Ricard LATAM supports the regional leadership in making informed decisions regarding market expansion and resource investment. Gwenael Morin also oversees compliance with local tax regulations and financial standards, mitigating risks and ensuring operational integrity. Through the implementation of efficient financial systems, Morin enhances the overall profitability of the LATAM division. This leadership role involves close coordination with the global finance team to ensure alignment with corporate objectives. By maintaining rigorous financial oversight, the Chief Financial Officer, Pernod Ricard LATAM contributes to the company's sustained growth and success in the Latin American market.
Adriel Labbe - Chief Marketing Officer, Southern Cone
Adriel Labbe, the Chief Marketing Officer, Southern Cone at Pernod Ricard, architects the brand strategy and consumer engagement initiatives for the Southern Cone region. Labbe directs all marketing campaigns, ensuring that the company's spirits portfolio resonates with local audiences in Argentina, Chile, Uruguay, and Paraguay. By leveraging market research and consumer insights, the Chief Marketing Officer, Southern Cone develops innovative promotional activities that drive brand awareness and loyalty. Adriel Labbe also manages the creative direction for product launches, ensuring consistency with the global brand identity. Through the effective use of digital and traditional media, Labbe enhances the company's market presence and competitive standing. This role involves constant collaboration with sales teams to ensure that marketing efforts translate into tangible growth. By focusing on consumer-centric strategies, the Chief Marketing Officer, Southern Cone secures the company's position as a leader in the regional spirits industry.
Kevin Lee - Managing Director
Kevin Lee, the Managing Director at Pernod Ricard, oversees the day-to-day management of specific business units to ensure operational efficiency. Lee directs the execution of core business processes, focusing on the seamless integration of production and distribution activities. By coordinating with various department heads, the Managing Director ensures that all teams remain aligned with the company's strategic objectives. Kevin Lee also monitors performance metrics to identify areas for improvement and implements solutions to enhance productivity. Through rigorous oversight of resource allocation, Lee supports the company's mission of delivering high-quality spirits to global consumers. This leadership role involves balancing immediate operational needs with long-term growth targets, ensuring that the organization remains agile and responsive to market changes. Lee plays a vital role in maintaining the high standards of excellence that define the company's reputation.
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