Pernod Ricard Executive and Leadership Team

Benoit Laug, the Chief Executive Officer Latam at Pernod Ricard, directs all regional operations across the Latin American market. Laug manages the distribution networks for premium spirits, ensuring that brands like Absolut and Jameson maintain market dominance. By coordinating with local distributors and global supply chain teams, the Chief Executive Officer Latam optimizes inventory flow and regional profitability. Benoit Laug also oversees the implementation of corporate sustainability initiatives within the territory, aligning local practices with the broader organizational mission. Through rigorous analysis of consumer trends, Laug identifies emerging opportunities for portfolio expansion. This leadership role requires constant collaboration with the board to refine regional strategy and drive revenue growth. Ultimately, Laug secures the competitive positioning of the company within the complex and evolving Latin American beverage landscape.

Constanza Bertorello, the Chief Executive Officer, Pernod Ricard Southern Cone (Argentina, Chile, Uruguay & Paraguay) at Pernod Ricard, manages the commercial footprint across the Southern Cone region. Bertorello directs the execution of brand strategies for the entire spirits portfolio, ensuring consistent market penetration in Argentina, Chile, Uruguay, and Paraguay. By analyzing regional economic shifts, the Chief Executive Officer, Pernod Ricard Southern Cone (Argentina, Chile, Uruguay & Paraguay) adapts pricing and distribution models to maintain high performance. Constanza Bertorello also fosters relationships with key retail partners to enhance brand visibility. This role involves balancing local market nuances with the global standards of the company. Through strategic resource allocation, Bertorello drives operational efficiency and supports long-term growth objectives. Ultimately, Bertorello ensures that the regional business unit remains a vital contributor to the overall success of the organization.

Feride Abaci, the Chief Executive Officer, PA To The, Africa Middle (East) at Pernod Ricard, coordinates strategic initiatives across the Africa and Middle East territories. Abaci directs the operational alignment of the spirits portfolio, ensuring that brands like The Glenlivet and Chivas Regal reach target demographics effectively. By overseeing complex logistics and regulatory compliance in these diverse regions, the Chief Executive Officer, PA To The, Africa Middle (East) mitigates risk while maximizing market share. Feride Abaci also facilitates communication between regional teams and global headquarters to ensure consistency in brand messaging. This leadership position requires deep insight into local consumer preferences and market dynamics. Through proactive management of regional partnerships, Abaci drives sustainable revenue streams. Ultimately, Abaci strengthens the presence of the company in high-growth emerging markets through disciplined execution and strategic foresight.

Olivier Fages, the Chief Executive Officer, Pernod Ricard & Cambodia (Vietnam) at Pernod Ricard, manages the business operations within the Vietnam and Cambodia markets. Fages directs the expansion of the spirits portfolio, focusing on premiumization and consumer engagement strategies. By overseeing local sales teams and marketing activations, the Chief Executive Officer, Pernod Ricard & Cambodia (Vietnam) ensures that brands like Malibu and Kahlua achieve significant growth in these competitive environments. Olivier Fages also monitors regional market trends to adjust product offerings and distribution tactics accordingly. This role involves close coordination with regional supply chain partners to ensure product availability. Through effective leadership, Fages drives operational excellence and supports the broader corporate goals of the company. Ultimately, Fages secures a strong market position for the organization in Southeast Asia through consistent performance and strategic brand development.

Selcuk Tumay, the Chief Executive Officer, Africa Middle (East) at Pernod Ricard, oversees the commercial strategy for the Africa and Middle East region. Tumay directs the development of distribution channels and brand awareness campaigns for the entire spirits portfolio. By analyzing regional market data, the Chief Executive Officer, Africa Middle (East) identifies growth opportunities and optimizes the product mix to suit local tastes. Selcuk Tumay also manages relationships with key stakeholders and regulatory bodies to ensure smooth business operations. This leadership role requires a focus on long-term sustainability and market expansion. Through the implementation of efficient sales processes, Tumay drives revenue growth and enhances the competitive standing of the company. Ultimately, Tumay ensures that the regional business unit delivers consistent results while upholding the global standards of the organization.

Ludovic Ledru, the Chief Executive Officer, Acific (Asia) at Pernod Ricard, manages the strategic direction of the business across the Asia-Pacific region. Ledru directs the execution of brand strategies, ensuring that the spirits portfolio maintains a premium image in diverse Asian markets. By overseeing regional sales operations and marketing initiatives, the Chief Executive Officer, Acific (Asia) drives market share growth and brand loyalty. Ludovic Ledru also coordinates with global leadership to align regional activities with the overarching corporate mission. This role involves navigating complex regulatory environments and adapting to rapidly changing consumer behaviors. Through the optimization of supply chain and distribution networks, Ledru ensures operational efficiency. Ultimately, Ledru strengthens the market presence of the company in the Asia-Pacific region by fostering innovation and maintaining high standards of performance.

Alexis Augereau, the Chief Financial Officer at Pernod Ricard, directs the global financial strategy and fiscal health of the organization. Augereau manages capital allocation, financial reporting, and risk management processes to ensure long-term stability. By overseeing the budgeting and forecasting functions, the Chief Financial Officer provides the board with critical insights into the financial performance of the spirits portfolio. Alexis Augereau also leads the implementation of financial controls and compliance measures across all international operations. This role involves close collaboration with regional leaders to optimize cost structures and improve profitability. Through rigorous financial analysis, Augereau supports the strategic growth initiatives of the company. Ultimately, Augereau ensures that the financial foundation of the organization remains robust, enabling the continued success of the global brand portfolio in a competitive market.

Gwenael Morin, the Chief Financial Officer, Pernod Ricard LATAM at Pernod Ricard, manages the financial operations and fiscal planning for the Latin American region. Morin directs the budgeting, financial analysis, and reporting processes to ensure regional profitability. By overseeing the allocation of resources across various markets, the Chief Financial Officer, Pernod Ricard LATAM supports the strategic objectives of the regional leadership team. Gwenael Morin also implements financial controls to mitigate risk and ensure compliance with local and global standards. This role involves close coordination with the global finance department to align regional performance with corporate targets. Through the optimization of financial processes, Morin drives operational efficiency and supports sustainable growth. Ultimately, Morin ensures that the financial health of the Latin American business unit remains strong, contributing to the overall success of the company.

Adriel Labbe, the Chief Marketing Officer, Southern Cone at Pernod Ricard, directs the brand marketing and consumer engagement strategies for the Southern Cone region. Labbe manages the development of creative campaigns that elevate the profile of the spirits portfolio in Argentina, Chile, Uruguay, and Paraguay. By analyzing consumer insights and market trends, the Chief Marketing Officer, Southern Cone identifies opportunities to increase brand relevance and market share. Adriel Labbe also oversees the execution of digital and traditional marketing initiatives to ensure consistent brand messaging. This role involves collaborating with regional sales teams to align marketing efforts with commercial goals. Through the implementation of innovative brand strategies, Labbe drives consumer loyalty and supports the growth of the company. Ultimately, Labbe ensures that the brand portfolio remains a top choice for consumers in the Southern Cone.