Leadership Overview
Lassonde has 9 executives leading key functions including strategy, information technology, finance, marketing, operations, and legal.
Driven by a legacy of quality, Lassonde is dedicated to developing, manufacturing, and distributing a wide array of ready-to-drink juices, drinks, and specialty food products, impacting markets across North America and beyond with its diverse brand portfolio.
Driven by a legacy of quality, Lassonde is dedicated to developing, manufacturing, and distributing a wide array of ready-to-drink juices, drinks, and specialty food products, impacting markets across North America and beyond with its diverse brand portfolio.
Leadership Roles at Lassonde
Vincent Timpano - Chief Executive Officer
Vincent Timpano, the Chief Executive Officer at Lassonde, directs the overarching corporate strategy and operational execution. Timpano guides the company's expansion and market positioning, ensuring alignment with its long-standing mission of providing high-quality beverages and food products. This leadership role involves overseeing all major business units and driving initiatives that enhance brand value and market share across North America and international territories. Vincent Timpano's focus remains on sustainable growth and operational excellence, leveraging Lassonde's extensive product lines, including ready-to-drink juices, specialty foods, and cider-based beverages. The Chief Executive Officer ensures that all departments function cohesively to meet financial targets and uphold the company's reputation for product integrity and innovation. This executive's purview extends to strategic partnerships and long-term planning, solidifying Lassonde's presence in the competitive food and beverage sector.

Francis Trudeau - Chief Financial Officer
Francis Trudeau, the Chief Financial Officer at Lassonde, directs all financial planning, management, and reporting activities for the organization. Trudeau oversees fiscal operations, including budgeting, forecasting, treasury, and capital allocation, ensuring the financial health and stability of Lassonde's extensive beverage and food product lines. This executive's responsibilities encompass managing financial risks, optimizing investment strategies, and ensuring compliance with all relevant financial regulations across North America. Francis Trudeau plays a pivotal role in strategic decision-making, providing critical financial analysis to support business development, mergers, acquisitions, and operational efficiencies. The Chief Financial Officer's oversight extends to the financial performance of brands like Fairlee, Fruité, and Graves, as well as the wine import and cider manufacturing divisions. By maintaining rigorous financial controls, Trudeau ensures that Lassonde continues its legacy of profitable growth and shareholder value.
Guy Blanchette - Executive Vice President & Senior Advisor & Chief Financial Officer
Guy Blanchette, the Executive Vice President & Senior Advisor & Chief Financial Officer at Lassonde, provides strategic financial counsel and supports key executive decisions. Blanchette's extensive experience informs financial planning, risk management, and investment strategies across Lassonde's diverse operations, which span ready-to-drink juices, specialty foods, wine imports, and cider production. This senior advisory role ensures continuity and depth in financial oversight, complementing the day-to-day functions of the Chief Financial Officer. Guy Blanchette contributes to the long-term financial sustainability and growth of the company, advising on capital allocation and operational efficiencies. The Executive Vice President & Senior Advisor & Chief Financial Officer's guidance is instrumental in navigating complex financial landscapes and maintaining Lassonde's strong market position. Blanchette's involvement reinforces the company's commitment to sound financial stewardship and strategic fiscal management across all its brands and business segments.

Sylvain Mayrand - Executive Vice President – Chief Operating Officer
Sylvain Mayrand, the Executive Vice President – Chief Operating Officer at Lassonde, directs and optimizes the company's global manufacturing and supply chain operations. Mayrand oversees production processes, quality control, and logistical efficiency for Lassonde's wide range of products, including juices, drinks, and specialty foods, ensuring consistent product availability and adherence to stringent quality standards. This executive's leadership focuses on enhancing operational performance, driving cost efficiencies, and implementing best practices across all manufacturing facilities. Sylvain Mayrand plays a crucial role in managing the supply chain from raw material sourcing to final product distribution, supporting brands such as Everfresh, Graves, and Rougemont. The Executive Vice President – Chief Operating Officer's responsibilities include fostering innovation in production technologies and ensuring sustainable operational practices. By streamlining operations, Mayrand directly contributes to Lassonde's ability to meet market demand and maintain its competitive edge in the food and beverage industry.
Michael Audi - President, Brands (North America)
Michael Audi, the President, Brands (North America) at Lassonde, leads the strategic direction and commercial success of Lassonde's brand portfolio across the North American market. Audi is responsible for brand management, marketing initiatives, and driving revenue growth for key Lassonde brands, including Apple & Eve, Oasis, and Fairlee. This executive's focus is on enhancing brand equity, expanding market reach, and developing innovative strategies to connect with consumers. Michael Audi collaborates closely with sales, marketing, and product development teams to ensure a unified brand experience and capitalize on emerging market trends. The President, Brands (North America) oversees the P&L for the branded beverage segment, driving profitability and market share gains. Audi's leadership ensures that Lassonde's brands resonate with consumers and maintain a strong presence in the competitive beverage landscape, contributing significantly to the company's overall commercial objectives.
Lesli Bradley - President Lassonde Snack Division
Lesli Bradley, the President Lassonde Snack Division at Lassonde, directs the strategic growth and operational management of the company's snack product lines. Bradley oversees product development, market strategy, and sales performance for Lassonde's specialty food offerings, ensuring alignment with the company's broader mission. This leadership role involves identifying new opportunities within the snack market, enhancing product innovation, and expanding distribution channels to reach a wider consumer base. Lesli Bradley works to strengthen the market position of brands such as Antico and Canton, driving profitability and consumer engagement. The President Lassonde Snack Division collaborates with cross-functional teams to ensure operational excellence and deliver high-quality snack products that meet evolving consumer preferences. Bradley's leadership is key to developing and executing strategies that foster sustained growth and market leadership for Lassonde's snack portfolio.

Minh-Quan Dam - Chief Information Officer
Minh-Quan Dam, the Chief Information Officer at Lassonde, architects and executes the company's global information technology strategy. Dam oversees the development and implementation of robust digital infrastructure, ensuring data security, system efficiency, and technological innovation across all Lassonde operations. This critical role involves managing enterprise resource planning (ERP) systems, cybersecurity protocols, and digital transformation initiatives that support the manufacturing, distribution, and sales of Lassonde's diverse product portfolio, including juices, drinks, and specialty foods. Minh-Quan Dam's leadership ensures that technology serves as a strategic enabler, enhancing operational agility and providing data-driven insights for business decision-making. The Chief Information Officer's responsibilities extend to managing IT budgets, vendor relationships, and fostering a culture of technological advancement within the organization. By optimizing IT systems, Dam directly contributes to the seamless operation of Lassonde's brands such as Apple & Eve, Oasis, and Graves.
Gabriela Arrillaga - Chief Marketing Officer & General Manager, Beverages & , Branded Beverages (North America, USA)
Gabriela Arrillaga, the Chief Marketing Officer & General Manager, Beverages & , Branded Beverages (North America, USA) at Lassonde, spearheads marketing strategies and oversees the general management of beverage operations within the United States. Arrillaga drives brand development, market penetration, and consumer engagement for Lassonde's prominent beverage brands, including Apple & Eve and Oasis. This leadership position involves defining product positioning, managing advertising campaigns, and identifying new market opportunities to expand Lassonde's footprint in the North American beverage sector. Gabriela Arrillaga's dual role ensures a cohesive approach to both brand building and operational execution, directly impacting sales performance and market share. The Chief Marketing Officer & General Manager, Beverages & , Branded Beverages (North America, USA) collaborates closely with sales, product development, and supply chain teams to deliver exceptional consumer experiences and drive revenue growth for Lassonde's extensive juice and drink portfolio.
Caroline Lemoine - Chief Legal Officer & Secretary
Caroline Lemoine, the Chief Legal Officer & Secretary at Lassonde, provides comprehensive legal counsel and oversees corporate governance for the organization. Lemoine manages all legal affairs, ensuring compliance with local, national, and international regulations impacting Lassonde's diverse operations in beverage and food manufacturing, wine importation, and cider production. This executive's responsibilities include contract negotiation, risk assessment, litigation management, and advising the board of directors on legal and governance matters. Caroline Lemoine plays a critical role in safeguarding Lassonde's assets and reputation, providing strategic legal guidance that supports business objectives and mitigates potential liabilities. The Chief Legal Officer & Secretary ensures that all corporate actions and policies adhere to legal standards, facilitating smooth business operations and protecting the company's interests across all its brands and markets. Lemoine's expertise is vital for maintaining Lassonde's integrity and operational continuity.
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