Lassonde Executive and Leadership Team

Francis Trudeau, the Chief Financial Officer at Lassonde, directs all corporate fiscal planning and capital allocation strategies. Overseeing the financial health of the organization, the Chief Financial Officer ensures rigorous adherence to budgetary controls and long-term investment goals. This leadership role involves managing complex reporting structures and optimizing cash flow across diverse manufacturing divisions. By analyzing market trends in the juice and specialty food sectors, Francis Trudeau directly impacts the company's ability to fund expansion initiatives. Trudeau maintains close collaboration with the Board to ensure transparency and fiscal discipline. Through precise financial modeling, the Chief Financial Officer supports the broader mission of delivering consistent value to shareholders while navigating the competitive landscape of the North American beverage industry.

Guy Blanchette, the Executive Vice President & Senior Advisor & Chief Financial Officer at Lassonde, provides high-level strategic guidance on corporate governance and long-term financial sustainability. Overseeing complex advisory functions, the Executive Vice President & Senior Advisor & Chief Financial Officer ensures alignment between executive decision-making and the company's core mission. This leadership role involves evaluating acquisition opportunities and managing risk across the diverse portfolio of juice and specialty food brands. By providing expert counsel on capital structure, Guy Blanchette directly impacts the company's strategic trajectory and market positioning. Blanchette collaborates with the executive team to refine operational policies and enhance organizational performance. Through deep industry expertise, the Executive Vice President & Senior Advisor & Chief Financial Officer supports the overarching goal of maintaining market leadership in the North American beverage and food manufacturing landscape.

Sylvain Mayrand, the Executive Vice President - Chief Operating Officer at Lassonde, manages the end-to-end manufacturing processes and supply chain logistics for all product lines. Overseeing production efficiency, the Executive Vice President - Chief Operating Officer ensures that facilities maintain the highest standards of quality for fruit juices and specialty food items. This leadership role involves optimizing plant capacity and coordinating distribution networks to meet consumer demand across North America. By driving operational excellence, Sylvain Mayrand directly impacts the company's ability to scale production while controlling costs. Mayrand works closely with regional managers to implement lean manufacturing practices and improve throughput. Through rigorous oversight of daily operations, the Executive Vice President - Chief Operating Officer secures the reliability of the supply chain and supports the company's commitment to delivering premium products to the market.

Michael Audi, the President, Brands (North America) at Lassonde, oversees the comprehensive portfolio of juice and specialty food brands across the continent. Managing the strategic direction of the brand division, the President, Brands (North America) ensures that each product line maintains a competitive edge in the retail sector. This leadership role involves evaluating brand performance and identifying opportunities for portfolio diversification. By fostering strong relationships with key retail partners, Michael Audi directly impacts the company's revenue growth and market presence. Audi leads cross-functional teams to align product development with evolving consumer preferences. Through a focus on brand health and market expansion, the President, Brands (North America) secures the long-term viability of the company's diverse product offerings while maintaining the high standards associated with the organization's established reputation in the food and beverage industry.

Alain Savard, the Vice-Président T. I. - Chief Information Officer at Lassonde, architects the digital infrastructure supporting global manufacturing and supply chain operations. Overseeing the integration of advanced data systems, the Vice-Président T. I. - Chief Information Officer ensures seamless connectivity across all production facilities. This leadership role involves implementing cybersecurity protocols and modernizing enterprise resource planning tools to enhance operational efficiency. By leveraging technology to streamline the distribution of fruit and vegetable juices, Alain Savard directly impacts the company's agility in responding to market demands. Savard drives digital transformation projects that optimize internal workflows and data analytics capabilities. Through strategic technology investments, the Vice-Président T. I. - Chief Information Officer secures the technological foundation necessary for sustained growth and innovation within the competitive food manufacturing sector.

Gabriela Arrillaga, the General Manager, US Branded Beverages and Chief Marketing Officer, North America Beverages at Lassonde, directs brand strategy and market penetration efforts across the United States. Overseeing marketing campaigns for iconic juice brands, the General Manager, US Branded Beverages and Chief Marketing Officer, North America Beverages ensures consistent brand messaging and consumer engagement. This leadership role involves analyzing regional market data to tailor product offerings and promotional activities. By identifying growth opportunities in the competitive beverage space, Gabriela Arrillaga directly impacts the company's market share and brand equity. Arrillaga coordinates with sales teams to execute product launches and strengthen retail partnerships. Through innovative marketing initiatives, the General Manager, US Branded Beverages and Chief Marketing Officer, North America Beverages drives consumer loyalty and supports the company's expansion goals within the North American market.