Leadership Overview
Lassonde has 10 executives leading key functions including strategy, finance, information technology, marketing, operations, legal, and brand management.
Driven by a commitment to quality and innovation, Lassonde develops, manufactures, and markets a diverse range of beverages and specialty food products, impacting markets across North America and beyond with its established brands.
Driven by a commitment to quality and innovation, Lassonde develops, manufactures, and markets a diverse range of beverages and specialty food products, impacting markets across North America and beyond with its established brands.
Leadership Roles at Lassonde
Vincent Timpano - Chief Executive Officer
Vincent Timpano, the Chief Executive Officer at Lassonde, directs the overarching corporate strategy and operational execution for the company's extensive beverage and food product lines. Timpano oversees all major business units, ensuring alignment with Lassonde's mission to provide high-quality, ready-to-drink juices, drinks, and specialty food items. This leadership role involves driving market expansion and optimizing profitability across brands such as Apple & Eve, Everfresh, Fairlee, Fruité, Graves, Oasis, and Rougemont. Vincent Timpano also guides the company's import and marketing of selected wines and the manufacture of apple ciders and cider-based beverages. The Chief Executive Officer's responsibilities extend to fostering innovation in product development and maintaining strong relationships with stakeholders, ensuring Lassonde's continued growth and market leadership in the competitive food and beverage sector.

Francis Trudeau - Chief Financial Officer
Francis Trudeau, the Chief Financial Officer at Lassonde, manages the company's financial health, including budgeting, forecasting, and financial reporting. Trudeau oversees all fiscal operations, ensuring robust financial controls and strategic capital allocation to support Lassonde's manufacturing and distribution of a wide array of fruit and vegetable juices, drinks, and specialty food products. This critical position involves analyzing market trends and financial performance to inform executive decisions regarding product lines like Apple & Eve, Everfresh, and Graves. Francis Trudeau also directs investment strategies for new product development and market penetration, particularly for imported wines and cider-based beverages. The Chief Financial Officer's oversight ensures financial stability and supports the company's expansion efforts across North America and its diverse brand portfolio.
Guy Blanchette - Executive Vice President & Senior Advisor & Chief Financial Officer
Guy Blanchette, the Executive Vice President & Senior Advisor & Chief Financial Officer at Lassonde, provides strategic financial guidance and operational advisement across the organization. Blanchette supports the Chief Executive Officer and the broader executive team in financial planning, investment analysis, and risk management, particularly concerning the company's diverse portfolio of fruit and vegetable juices, drinks, and specialty food products. This dual role involves contributing to long-term financial strategy while also offering senior-level counsel on operational matters impacting brands such as Fairlee and Fruité. Guy Blanchette's extensive experience informs decisions related to market expansion, product development, and the import of wines and manufacture of ciders. The Executive Vice President & Senior Advisor & Chief Financial Officer's contributions are vital to maintaining Lassonde's financial integrity and strategic direction.

Sylvain Mayrand - Executive Vice President – Chief Operating Officer
Sylvain Mayrand, the Executive Vice President – Chief Operating Officer at Lassonde, directs the company's extensive manufacturing and operational activities, ensuring efficiency and quality across all production facilities. Mayrand oversees the supply chain, logistics, and operational processes involved in developing, manufacturing, and distributing Lassonde's wide range of ready-to-drink juices, drinks, and specialty food products. This role is critical for optimizing production output and maintaining high standards for brands such as Graves, Rougemont, and Canton. Sylvain Mayrand also focuses on implementing operational improvements and technological advancements to enhance productivity and reduce costs. The Executive Vice President – Chief Operating Officer's leadership ensures seamless execution of the company's production strategy, supporting its market presence in Canada and the United States.
Virginia Gattuso - President & Chief Operating Officer
Virginia Gattuso, the President & Chief Operating Officer at Lassonde, leads significant operational segments of the company, focusing on driving efficiency and strategic growth within its beverage and food divisions. Gattuso oversees key business functions, ensuring the effective development, manufacturing, and distribution of Lassonde's diverse product lines, including juices, drinks, and specialty food items marketed under brands like Fairlee and Fruité. This executive position involves managing operational performance, optimizing resource allocation, and fostering a culture of continuous improvement across production and supply chain activities. Virginia Gattuso also plays a crucial role in strategic planning and execution, aligning operational capabilities with market demands and company objectives. The President & Chief Operating Officer's leadership is instrumental in maintaining Lassonde's competitive edge and expanding its market reach.
Lesli Bradley - President Lassonde Snack Division
Lesli Bradley, the President Lassonde Snack Division at Lassonde, directs the strategic vision and operational management for the company's snack product portfolio. Bradley oversees the development, marketing, and sales of specialty food products under brands such as Antico and Canton, focusing on expanding market presence and consumer engagement within this segment. This leadership role involves driving innovation in product formulation and packaging, ensuring alignment with consumer preferences and market trends. Lesli Bradley also manages the division's financial performance and operational efficiency, working to enhance profitability and market share. The President Lassonde Snack Division's expertise is critical for growing Lassonde's footprint in the specialty food market and capitalizing on emerging opportunities.

Amanda Burns - Division President, American Beverage (North)
Amanda Burns, the Division President, American Beverage (North) at Lassonde, leads the strategic direction and operational oversight for the company's beverage business in the northern regions of the United States. Burns is responsible for driving sales growth, market penetration, and brand development for Lassonde's extensive range of ready-to-drink fruit and vegetable juices and drinks across this key territory. This executive position involves managing relationships with distributors and retailers, ensuring product availability and market responsiveness. Amanda Burns also focuses on optimizing the supply chain and distribution networks to serve the American market effectively. The Division President, American Beverage (North)'s leadership is essential for strengthening Lassonde's brand presence and market position within the competitive U.S. beverage sector.
Minh-Quan Dam - Chief Information Officer
Minh-Quan Dam, the Chief Information Officer at Lassonde, architects and directs the company's information technology strategy, ensuring robust digital infrastructure to support manufacturing, sales, and distribution operations. Dam oversees the implementation and management of all IT systems, including those critical for tracking inventory, managing supply chains, and facilitating sales of Lassonde's extensive range of ready-to-drink juices, drinks, and specialty food products. This role is pivotal in leveraging technology to enhance operational efficiency and drive innovation across brands like Oasis and Rougemont. Minh-Quan Dam also leads cybersecurity initiatives and data management, safeguarding sensitive company information and customer data. The Chief Information Officer's strategic vision ensures that Lassonde's technological capabilities align with its business objectives, supporting growth in both established and emerging markets.
Gabriela Arrillaga - Chief Marketing Officer & General Manager, Beverages & , Branded Beverages (North America, USA)
Gabriela Arrillaga, the Chief Marketing Officer & General Manager, Beverages & , Branded Beverages (North America, USA) at Lassonde, drives brand strategy and market growth for the company's beverage portfolio across North America. Arrillaga oversees all marketing initiatives, product positioning, and consumer engagement for key brands including Apple & Eve, Everfresh, and Oasis, focusing on enhancing market share and brand loyalty. This leadership position involves developing and executing comprehensive marketing plans that resonate with target demographics and align with Lassonde's commitment to quality. Gabriela Arrillaga also manages the P&L for branded beverages in the USA, ensuring operational efficiency and profitability. The Chief Marketing Officer & General Manager's expertise is crucial for navigating the competitive landscape and expanding Lassonde's presence in the U.S. beverage market.
Caroline Lemoine - Chief Legal Officer & Secretary
Caroline Lemoine, the Chief Legal Officer & Secretary at Lassonde, provides comprehensive legal counsel and oversees all corporate governance matters for the organization. Lemoine manages legal affairs related to Lassonde's manufacturing, product development, and sales of a broad spectrum of ready-to-drink juices, drinks, and specialty food products, ensuring compliance with all relevant regulations. This position involves advising the board of directors and executive team on legal risks, contracts, intellectual property, and corporate compliance, safeguarding the company's interests. Caroline Lemoine also plays a key role in managing litigation and ensuring adherence to legal frameworks governing the food and beverage industry, including those related to imported wines and cider-based beverages. The Chief Legal Officer & Secretary's expertise is vital for maintaining Lassonde's legal integrity and ethical operations.
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