Leadership Overview
Lassonde has 7 executives leading key functions including financial strategy, North American marketing, operational management, snack division oversight, legal compliance, and brand development.
Focused on delivering high-quality fruit and vegetable juices, Lassonde maintains a commitment to excellence in food manufacturing while expanding market reach across diverse beverage and specialty food categories.
Focused on delivering high-quality fruit and vegetable juices, Lassonde maintains a commitment to excellence in food manufacturing while expanding market reach across diverse beverage and specialty food categories.
Leadership Roles at Lassonde
Francis Trudeau - Chief Financial Officer
Francis Trudeau, the Chief Financial Officer at Lassonde, manages the entire fiscal architecture of the organization. Trudeau directs capital allocation strategies, ensuring the company maintains robust liquidity to support the manufacturing of fruit and vegetable juices. By overseeing financial reporting and risk management, the Chief Financial Officer provides the necessary data for long-term investment decisions. Francis Trudeau monitors market fluctuations in raw material costs, adjusting procurement budgets to protect profit margins across the North American portfolio. This leadership role involves close collaboration with the Board to optimize tax structures and capital expenditures. Through rigorous oversight of internal controls, the Chief Financial Officer safeguards the financial integrity of the enterprise. Ultimately, Trudeau drives the fiscal health required to sustain the competitive market position of the company in the global food and beverage sector.
Guy Blanchette - Executive Vice President & Senior Advisor & Chief Financial Officer
Guy Blanchette, the Executive Vice President & Senior Advisor & Chief Financial Officer at Lassonde, provides high-level strategic guidance on corporate finance and long-term planning. Blanchette directs the integration of financial systems with operational goals to ensure sustainable growth. As a senior advisor, the Executive Vice President evaluates potential acquisitions and divestitures that align with the core mission of the company. Guy Blanchette monitors the balance sheet to ensure sufficient capital for manufacturing expansion and infrastructure upgrades. This leadership role involves mentoring financial teams and coordinating with the executive committee to mitigate enterprise-wide risks. By maintaining strong relationships with institutional investors, the Chief Financial Officer enhances the market valuation of the organization. Ultimately, Blanchette ensures the financial stability necessary to support the diverse product lines and international operations of the company.
Sylvain Mayrand - Executive Vice President – Chief Operating Officer
Sylvain Mayrand, the Executive Vice President – Chief Operating Officer at Lassonde, manages the end-to-end manufacturing and supply chain operations. Mayrand directs the production facilities to ensure efficiency and quality control across all juice and specialty food lines. By optimizing logistics networks, the Chief Operating Officer reduces lead times and improves product availability for retail partners. Sylvain Mayrand oversees the implementation of advanced manufacturing technologies to increase output capacity while maintaining strict safety standards. This leadership role involves coordinating with procurement teams to secure high-quality ingredients for the diverse product portfolio. Through the continuous improvement of operational workflows, the Executive Vice President drives cost-effectiveness and productivity. Ultimately, Mayrand ensures that the production capabilities of the company meet the high demand of the North American market while upholding the reputation for excellence.
Lesli Bradley - President Lassonde Snack Division
Lesli Bradley, the President Lassonde Snack Division at Lassonde, leads the strategic development and market expansion of the specialty snack portfolio. Bradley directs product innovation and R&D efforts to create unique offerings that complement the existing beverage business. By identifying emerging consumer trends in the snack category, the President ensures the division remains competitive and profitable. Lesli Bradley oversees the manufacturing processes and distribution channels specific to the snack segment, ensuring alignment with the broader corporate quality standards. This leadership role involves managing the P&L for the division and driving sales growth through targeted retail partnerships. Through the effective management of brand identity for specialty products, the President strengthens the market position of the company. Ultimately, Bradley expands the footprint of the organization by diversifying the product mix beyond traditional juice and beverage offerings.
Michael Audi - President, Brands (North America)
Michael Audi, the President, Brands (North America) at Lassonde, oversees the commercial performance and brand strategy for the entire North American market. Audi directs the sales and distribution teams to ensure maximum penetration in retail and food service channels. By analyzing regional market dynamics, the President optimizes the product mix to meet the specific needs of diverse consumer segments. Michael Audi leads the development of brand-building initiatives that enhance the visibility of labels like Fruité and Rougemont. This leadership role involves coordinating with marketing and operations to ensure that brand promises are fulfilled through consistent product quality and availability. Through the strategic management of key accounts, the President drives revenue growth and market share expansion. Ultimately, Audi secures the long-term success of the brand portfolio by fostering strong relationships with retail partners across the continent.
Gabriela Arrillaga - General Manager, US Branded Beverages and Chief Marketing Officer, North America Beverages
Gabriela Arrillaga, the General Manager, US Branded Beverages and Chief Marketing Officer, North America Beverages at Lassonde, architects the growth strategy for the entire beverage portfolio. Arrillaga directs brand positioning for major labels like Oasis and Apple & Eve, ensuring resonance with evolving consumer preferences. By analyzing market trends across the United States and Canada, the Chief Marketing Officer optimizes advertising spend to maximize brand equity. Gabriela Arrillaga leads cross-functional teams to launch innovative juice products that capture significant market share. This leadership role involves aligning regional sales objectives with overarching corporate goals to drive revenue expansion. Through the implementation of data-driven marketing campaigns, the General Manager strengthens the presence of the company in competitive retail environments. Ultimately, Arrillaga secures the long-term relevance of the brand portfolio within the North American beverage landscape.
Caroline Lemoine - Chief Legal Officer & Secretary
Caroline Lemoine, the Chief Legal Officer & Secretary at Lassonde, manages all legal affairs and corporate governance matters. Lemoine directs the compliance framework to ensure adherence to international trade regulations and food safety standards. By overseeing contract negotiations and intellectual property protection, the Chief Legal Officer safeguards the assets and brand trademarks of the company. Caroline Lemoine provides counsel to the Board on regulatory developments that impact the manufacturing and distribution of beverages. This leadership role involves managing litigation risks and ensuring that all corporate activities align with legal requirements across various jurisdictions. Through the meticulous maintenance of corporate records and governance protocols, the Secretary supports the transparency and integrity of the organization. Ultimately, Lemoine mitigates legal exposure, allowing the company to pursue strategic growth initiatives with confidence and security.
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