Media24 Executive and Leadership Team

Minette Ferreira, the Chief Executive Officer & Media Officer at Media24, directs the overarching strategic vision for the agency. Overseeing the integration of advertising and content marketing, the Chief Executive Officer & Media Officer ensures alignment with the needs of major clients like Woolworths and Mediclinic. This leadership role involves managing a vast digital audience of over 24 million people to maximize brand reach across South African platforms. By optimizing media delivery and storytelling frameworks, Minette Ferreira directly impacts the company's market position. Furthermore, the Chief Executive Officer & Media Officer coordinates with internal teams to refine software solutions and mobile app development. Through constant evaluation of market trends, the Chief Executive Officer & Media Officer secures long-term growth for the agency. This executive leadership ensures that all media initiatives remain data-driven and highly effective for every client partner.

Abraham Van Zyl, the Chief Executive Officer Newspapers at Media24, manages the operational health and digital transformation of the newspaper division. Overseeing the transition from traditional print to modern digital storytelling, the Chief Executive Officer Newspapers ensures that content reaches audiences on proprietary channels effectively. This leadership role involves driving internal communications and supporting the broader agency mission of reaching disruptors and innovators. By leveraging the extensive digital footprint of the company, Abraham Van Zyl optimizes content distribution strategies to maintain high engagement levels. The Chief Executive Officer Newspapers also collaborates with the software development teams to integrate new digital tools into the publishing workflow. Through rigorous focus on operational efficiency, the Chief Executive Officer Newspapers sustains the relevance of the newspaper portfolio within the competitive South African media landscape, ultimately securing the division's future growth and market influence.

Mayoor Vaidya, the Chief Financial Officer at Media24, manages the fiscal health and capital allocation for the entire organization. Overseeing the financial planning and analysis functions, the Chief Financial Officer ensures that all business units maintain strict adherence to budgetary goals. This leadership role involves evaluating the profitability of software solutions, video production, and event management services. By providing data-driven insights to the board, Mayoor Vaidya supports informed decision-making regarding investments in new technology and market expansion. The Chief Financial Officer also monitors the financial performance of client accounts to ensure sustainable growth across the agency's diverse portfolio. Through rigorous oversight of corporate assets, the Chief Financial Officer maintains the financial integrity required to support the company's mission. This executive role remains critical in balancing operational costs with the need for continuous innovation in the competitive South African media market.

Luxolo Dywili, the Division Chief Financial Officer, Media24 Media & Television at Media24, directs the financial operations specifically for the media and television segments. Overseeing the budgeting and resource allocation for video production and broadcast content, the Division Chief Financial Officer, Media24 Media & Television ensures that these creative units operate with maximum efficiency. This leadership role involves analyzing the return on investment for various content marketing projects and television initiatives. By providing granular financial reporting, Luxolo Dywili enables the creative teams to scale their operations while maintaining profitability. The Division Chief Financial Officer, Media24 Media & Television also collaborates with the broader finance department to ensure consistent reporting standards across the agency. Through careful management of production costs and revenue streams, the Division Chief Financial Officer, Media24 Media & Television supports the company's goal of delivering high-quality storytelling to a massive digital audience.

Nerisa Coetzee, the Chief Revenue Officer at Media24, directs all global sales and client acquisition initiatives. Overseeing the enterprise teams, the Chief Revenue Officer ensures alignment with corporate targets for growth and profitability. This leadership role involves expanding market share through digital campaigns and strategic partnerships with major brands like First National Bank. By optimizing the sales funnel and refining the agency's service offerings, Nerisa Coetzee directly impacts the company's financial trajectory. The Chief Revenue Officer also manages the cross-functional collaboration between the advertising and software solution departments to provide comprehensive value to clients. Through the implementation of data-driven strategies, the Chief Revenue Officer secures long-term financial stability for the agency. This executive role remains focused on driving revenue through innovative marketing solutions that leverage the company's massive digital audience to deliver measurable results for every client.

Su-Anne van der Merwe, the General Counsel at Media24, directs all legal affairs and regulatory compliance for the agency. Overseeing the protection of intellectual property and the management of complex commercial contracts, the General Counsel ensures that all business activities align with South African legal standards. This leadership role involves providing guidance on data privacy and digital media regulations, which are essential for maintaining the trust of the company's 24 million digital users. By mitigating legal risks associated with software development and content distribution, Su-Anne van der Merwe directly supports the agency's ability to innovate safely. The General Counsel also advises the executive team on corporate governance and strategic partnerships. Through proactive legal strategy, the General Counsel secures the company's operational freedom, allowing the agency to focus on delivering measurable growth for clients while navigating the evolving landscape of digital media and advertising law.