Spark Foundry Executive and Leadership Team

October, 2026

Leadership Overview

Spark Foundry has 10 executives leading key functions including global media strategy, regional operations, client leadership, and organizational efficiency.

Driven by a commitment to transformative media solutions, Spark Foundry delivers high-impact marketing strategies that connect brands with audiences through data-driven insights and creative excellence across the global marketplace.

Leadership Roles at Spark Foundry

  • Chief Executive Officer - Isabel Cerdeira
  • Chief Executive Officer, Spark Foundry - Niti Kumar
  • Global Chief Executive Officer (US) & Spark Foundry Publicis Groupe Client Leader - Sarah Kramer
  • Chief Executive Officer Mena - Alain Brahamcha
  • Chief Executive Officer (ANZ) - Imogen Hewitt
  • Chief Operating Officer - Shaukat Mahmud
  • President - Liam O'Neill
  • President - Stephen Birnbaum
  • Chief of Staff - Megan Gavin
  • Managing Director - Christian Solomon
  • Isabel Cerdeira - Chief Executive Officer

    Isabel Cerdeira, the Chief Executive Officer at Spark Foundry, directs the overarching strategic vision for the agency. Cerdeira manages the integration of media planning and buying services to ensure maximum return on investment for global clients. By aligning internal teams with the broader Publicis Groupe ecosystem, the Chief Executive Officer fosters a culture of innovation and data-centric decision-making. Isabel Cerdeira monitors market trends to anticipate shifts in consumer behavior, allowing the agency to maintain a competitive edge in the fast-paced marketing landscape. This leadership role involves constant collaboration with department heads to optimize service delivery and operational performance. Through rigorous oversight of agency resources, Cerdeira drives sustainable growth and strengthens the market position of the firm. Ultimately, the Chief Executive Officer secures long-term value for partners by championing creative media solutions that resonate across diverse international markets.
    Isabel Cerdeira

    Niti Kumar - Chief Executive Officer, Spark Foundry

    Niti Kumar, the Chief Executive Officer, Spark Foundry at Spark Foundry, oversees the strategic expansion and operational excellence within the agency. Kumar directs the development of media solutions that leverage advanced analytics to solve complex marketing challenges for diverse client portfolios. By coordinating cross-functional teams, the Chief Executive Officer, Spark Foundry ensures that every campaign aligns with the specific business objectives of the brand. Niti Kumar monitors regional performance metrics to identify opportunities for scaling services and enhancing client engagement. This leadership role involves refining internal processes to improve efficiency and foster a collaborative environment. Through the implementation of data-driven strategies, Kumar drives significant improvements in media performance and client satisfaction. Ultimately, the Chief Executive Officer, Spark Foundry maintains the agency's reputation for excellence by delivering measurable results that support the long-term growth and market impact of the organization.

    Sarah Kramer - Global Chief Executive Officer (US) & Spark Foundry Publicis Groupe Client Leader

    Sarah Kramer, the Global Chief Executive Officer (US) & Spark Foundry Publicis Groupe Client Leader at Spark Foundry, manages the strategic direction of North American operations. Kramer directs the alignment of media services with the broader Publicis Groupe portfolio to provide integrated solutions for major accounts. By overseeing client relationships, the Global Chief Executive Officer (US) & Spark Foundry Publicis Groupe Client Leader ensures that marketing initiatives meet high standards of performance and innovation. Sarah Kramer monitors the competitive landscape to adapt service offerings to evolving industry demands. This leadership role involves coordinating with senior stakeholders to drive revenue growth and operational efficiency across the region. Through the application of deep market insights, Kramer secures strong partnerships and enhances the agency's influence. Ultimately, the Global Chief Executive Officer (US) & Spark Foundry Publicis Groupe Client Leader delivers consistent value by architecting media strategies that drive business outcomes for clients.
    Sarah Kramer

    Alain Brahamcha - Chief Executive Officer Mena

    Alain Brahamcha, the Chief Executive Officer Mena at Spark Foundry, directs all media operations and strategic initiatives across the Middle East and North Africa. Brahamcha oversees the development of localized marketing campaigns that address the unique cultural and economic nuances of the region. By managing regional talent and resources, the Chief Executive Officer Mena ensures that the agency maintains a high level of service quality and creative output. Alain Brahamcha monitors market shifts to identify growth opportunities and expand the agency's footprint in emerging sectors. This leadership role involves fostering strong relationships with regional partners and clients to drive sustained business success. Through the implementation of innovative media strategies, Brahamcha enhances the agency's competitive standing in the MENA market. Ultimately, the Chief Executive Officer Mena secures operational stability and growth by aligning regional activities with the global mission of the firm.

    Imogen Hewitt - Chief Executive Officer (ANZ)

    Imogen Hewitt, the Chief Executive Officer (ANZ) at Spark Foundry, directs all media operations and strategic growth initiatives across the Australia and New Zealand region. Hewitt oversees the development of innovative marketing solutions that leverage local market insights to drive client success. By managing regional teams and fostering client relationships, the Chief Executive Officer (ANZ) ensures that the agency maintains a strong competitive position in the market. Imogen Hewitt monitors regional performance trends to adapt service offerings and capitalize on emerging opportunities. This leadership role involves coordinating with global leadership to ensure that regional activities align with the overarching mission of the firm. Through the implementation of data-driven media strategies, Hewitt enhances the agency's influence and drives business outcomes for clients. Ultimately, the Chief Executive Officer (ANZ) secures long-term growth by delivering high-impact marketing solutions that resonate with audiences across the region.

    Shaukat Mahmud - Chief Operating Officer

    Shaukat Mahmud, the Chief Operating Officer at Spark Foundry, directs the internal infrastructure and operational systems that support the agency's global media services. Mahmud oversees the optimization of business processes, focusing on resource allocation and financial performance to ensure organizational health. By managing the integration of technology and talent, the Chief Operating Officer ensures that the agency remains agile and responsive to client needs. Shaukat Mahmud monitors operational metrics to identify areas for improvement and efficiency gains across all departments. This leadership role involves collaborating with the executive team to implement strategic initiatives that support long-term scalability. Through the rigorous management of internal operations, Mahmud drives productivity and enhances the agency's ability to deliver high-quality media solutions. Ultimately, the Chief Operating Officer secures the foundation for sustainable growth by maintaining operational excellence and fostering a culture of continuous improvement.

    Liam O'Neill - President

    Liam O'Neill, the President at Spark Foundry, directs the strategic development of new business opportunities and client acquisition efforts. O'Neill oversees the expansion of the agency's service portfolio, focusing on identifying new market segments and enhancing the value proposition for potential partners. By managing the sales and business development teams, the President ensures that the agency maintains a robust pipeline of growth. Liam O'Neill monitors industry trends to anticipate shifts in client needs and adapt the agency's approach accordingly. This leadership role involves collaborating with other executives to align business development efforts with the agency's long-term strategic goals. Through the application of market expertise, O'Neill drives revenue growth and strengthens the agency's market presence. Ultimately, the President secures the future of the organization by building strong client relationships and expanding the agency's reach through innovative business development strategies.

    Stephen Birnbaum - President

    Stephen Birnbaum, the President at Spark Foundry, directs the strategic integration of media technology and data analytics to enhance service delivery. Birnbaum oversees the development of proprietary tools and platforms that allow the agency to provide superior insights and campaign performance for clients. By managing the technology and data teams, the President ensures that the agency remains at the forefront of digital marketing innovation. Stephen Birnbaum monitors technological advancements to identify opportunities for improving operational efficiency and client outcomes. This leadership role involves collaborating with the executive team to align technology investments with the agency's broader strategic objectives. Through the application of advanced analytics, Birnbaum drives the successful execution of data-driven media strategies. Ultimately, the President secures the agency's competitive advantage by fostering a culture of innovation and delivering measurable results through cutting-edge technology and data-centric solutions.

    Megan Gavin - Chief of Staff

    Megan Gavin, the Chief of Staff at Spark Foundry, directs the strategic coordination of executive initiatives and internal communications. Gavin oversees the alignment of leadership priorities with the agency's broader mission, ensuring that all departments operate in harmony. By managing the flow of information and facilitating decision-making processes, the Chief of Staff supports the executive team in executing complex projects. Megan Gavin monitors organizational performance to identify bottlenecks and implement solutions that improve overall efficiency. This leadership role involves acting as a liaison between different business units to foster collaboration and ensure the successful execution of corporate strategy. Through the management of key initiatives, Gavin drives organizational alignment and supports the agency's growth objectives. Ultimately, the Chief of Staff secures operational fluidity by streamlining executive workflows and ensuring that strategic goals are met with precision and clarity.

    Christian Solomon - Managing Director

    Christian Solomon, the Managing Director at Spark Foundry, directs the day-to-day operations and service delivery for key client accounts. Solomon oversees the execution of media plans, ensuring that all campaigns align with the strategic goals of the agency. By managing internal teams and coordinating with external partners, the Managing Director maintains high standards of performance and client satisfaction. Christian Solomon monitors project timelines and budgets to ensure operational efficiency and profitability. This leadership role involves identifying process improvements to streamline workflows and enhance the quality of service provided to clients. Through the application of industry expertise, Solomon drives the successful delivery of complex marketing projects. Ultimately, the Managing Director secures the agency's reputation for excellence by consistently meeting client expectations and supporting the overall growth objectives of the organization through disciplined management and strategic oversight.

    Explore Leadership Teams in Advertising Networks

    Frequently Asked Questions Regarding Spark Foundry Top Executives and Leadership Team

    Who leads Spark Foundry?
    Spark Foundry is led by Isabel Cerdeira (Chief Executive Officer), along with executives such as Niti Kumar (Chief Executive Officer, Spark Foundry) and Sarah Kramer (Global Chief Executive Officer (US) & Spark Foundry Publicis Groupe Client Leader).
    Who is part of Spark Foundry’s executive team?
    The executive team of Spark Foundry includes leaders such as Isabel Cerdeira (Chief Executive Officer), Niti Kumar (Chief Executive Officer, Spark Foundry), Sarah Kramer (Global Chief Executive Officer (US) & Spark Foundry Publicis Groupe Client Leader) and other senior executives.
    How many executives does Spark Foundry have?
    Spark Foundry has 10 executives leading key business areas.
    What roles are included in Spark Foundry’s leadership team?
    The leadership team of Spark Foundry includes roles such as Chief Executive Officer, Chief Executive Officer, Spark Foundry, Global Chief Executive Officer (US) & Spark Foundry Publicis Groupe Client Leader, Chief Executive Officer Mena, Chief Executive Officer (ANZ).