CORE Foodservice Executive and Leadership Team

May, 2026

Leadership Overview

CORE Foodservice has 8 executives leading key functions including strategy, marketing, sales, and finance.

Driven by a commitment to innovation, CORE Foodservice is dedicated to providing forward-thinking solutions for the evolving foodservice industry, enhancing operational efficiency and customer engagement through expert market representation.

Leadership Roles at CORE Foodservice

  • Chief Executive Officer - Franklin Shelton
  • Senior Vice President, Chief Financial Officer Foodservice - Jeremy Slaughter
  • Youth President - Deanna Racks
  • President - Jennifer Rossmell
  • President - Kevin Probst
  • President - Travis King
  • Chief Marketing Officer - Robert Petcoff
  • Chief Sales Officer (CSO) - Michael Baker
  • Franklin Shelton - Chief Executive Officer

    Franklin Shelton, the Chief Executive Officer at CORE Foodservice, directs the overarching strategy and operational framework for the reimagined foodservice sales agency. Shelton guides the organization's mission to provide innovative solutions tailored to the industry's new operating environment, leveraging Acosta's acquisition of The Core Group to build a strategically-resourced entity. This leadership role involves setting the vision for meeting evolving customer behaviors and expectations, ensuring CORE Foodservice maintains industry-leading capabilities. Franklin Shelton's executive decisions shape the company's market positioning and its capacity to adapt to dynamic industry shifts. The Chief Executive Officer's focus remains on fostering growth and ensuring the agency's long-term success through strategic partnerships and operational excellence. Shelton's direction ensures alignment with the company's core objective of delivering unparalleled value to clients and the broader foodservice sector.
    Franklin Shelton

    Jeremy Slaughter - Senior Vice President, Chief Financial Officer Foodservice

    Jeremy Slaughter, the Senior Vice President, Chief Financial Officer Foodservice at CORE Foodservice, manages the organization's financial health and strategic fiscal planning. Slaughter oversees all financial operations, including budgeting, forecasting, and financial reporting, ensuring robust fiscal management for the foodservice sales agency. This role is critical in supporting CORE Foodservice's mission to provide solutions for the industry's new operating environment by ensuring financial stability and resource allocation. The Senior Vice President, Chief Financial Officer Foodservice guides investment decisions and financial strategies that enhance the company's industry-leading capabilities. Jeremy Slaughter's financial acumen supports the organization's capacity to meet evolving customer expectations and market demands. Slaughter's responsibilities include optimizing financial performance and driving profitability, thereby contributing directly to the company's sustained growth and operational effectiveness.
    Jeremy Slaughter

    Deanna Racks - Youth President

    Deanna Racks, the Youth President at CORE Foodservice, leads initiatives focused on engaging and developing future leaders within the foodservice industry. Racks directs programs designed to foster innovation and understanding of the sector's evolving operational landscape, aligning with CORE Foodservice's core mission. This leadership position involves cultivating talent and promoting forward-thinking approaches to industry challenges. The Youth President ensures that emerging professionals are equipped with the knowledge and skills necessary to navigate new operating environments and meet changing customer expectations. Deanna Racks's involvement strengthens the company's commitment to long-term industry development and talent pipeline cultivation. Racks's focus on youth engagement supports CORE Foodservice's broader objective of shaping the future of foodservice through strategic development and educational outreach.

    Jennifer Rossmell - President

    Jennifer Rossmell, the President at CORE Foodservice, drives strategic initiatives and operational oversight for key segments of the foodservice sales agency. Rossmell focuses on enhancing the company's ability to deliver tailored solutions that address the dynamic needs of the industry's new operating environment. This leadership role involves fostering collaboration across departments to ensure the seamless integration of services and client support. The President plays a crucial part in translating CORE Foodservice's industry-leading capabilities into tangible benefits for clients, addressing evolving customer behaviors and expectations. Jennifer Rossmell's strategic direction supports the company's growth objectives by identifying and capitalizing on market opportunities. Rossmell's leadership ensures operational efficiency and client satisfaction, reinforcing CORE Foodservice's reputation for excellence.

    Kevin Probst - President

    Kevin Probst, the President at CORE Foodservice, directs strategic planning and business development efforts aimed at expanding the company's market footprint. Probst oversees initiatives that reinforce CORE Foodservice's position as a leading provider of solutions for the foodservice industry's evolving operational landscape. This involves forging key partnerships and driving growth through innovative service offerings. The President ensures that the organization's industry-leading capabilities are effectively leveraged to meet the complex demands of modern foodservice operations and changing customer expectations. Kevin Probst's leadership is instrumental in navigating market complexities and identifying new avenues for revenue generation. Probst's focus on strategic expansion and operational excellence contributes significantly to CORE Foodservice's overall success and market influence.

    Travis King - President

    Travis King, the President at CORE Foodservice, leads critical operational functions and strategic development within the foodservice sales agency. King focuses on optimizing the delivery of solutions designed for the industry's new operating environment, ensuring CORE Foodservice maintains its competitive edge. This role involves overseeing key business units and driving performance improvements across the organization. The President ensures that the company's industry-leading capabilities are consistently applied to meet and exceed evolving customer behaviors and expectations. Travis King's leadership emphasizes operational efficiency and client-centric strategies, contributing to sustained growth and market leadership. King's commitment to excellence supports CORE Foodservice's mission to redefine industry standards and deliver exceptional value.
    Travis King

    Robert Petcoff - Chief Marketing Officer

    Robert Petcoff, the Chief Marketing Officer at CORE Foodservice, architects the comprehensive marketing strategies designed to elevate the company's brand presence and market penetration. Petcoff oversees the development and execution of campaigns that highlight CORE Foodservice's unique value proposition as a reimagined foodservice sales agency. This involves translating the company's focus on providing solutions for the industry's new operating environment into compelling market narratives. The Chief Marketing Officer ensures that marketing initiatives effectively communicate the organization's industry-leading capabilities and its strategic resourcefulness. Robert Petcoff's leadership drives initiatives that resonate with evolving customer behaviors and expectations, positioning CORE Foodservice as a forward-thinking partner. Petcoff's responsibilities extend to analyzing market trends and consumer insights to refine marketing approaches, thereby supporting the company's growth objectives and reinforcing its market impact.
    Robert Petcoff

    Michael Baker - Chief Sales Officer (CSO)

    Michael Baker, the Chief Sales Officer (CSO) at CORE Foodservice, spearheads all sales operations and revenue generation initiatives, driving the company's commercial success. Baker directs the sales teams in implementing strategies that align with CORE Foodservice's mission to offer solutions for the evolving foodservice landscape. This involves cultivating strong client relationships and identifying new business opportunities across the industry. The Chief Sales Officer (CSO) ensures that sales efforts effectively communicate the agency's industry-leading capabilities and its commitment to meeting new operating environment requirements. Michael Baker's leadership focuses on expanding market reach and maximizing sales performance by understanding and addressing the needs of evolving customer behaviors. Baker's strategic oversight is critical for achieving sales targets and reinforcing CORE Foodservice's position as a key partner in the foodservice sector.

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    Frequently Asked Questions Regarding CORE Foodservice Top Executives and Leadership Team

    Who leads CORE Foodservice?
    CORE Foodservice is led by Franklin Shelton (Chief Executive Officer), along with executives such as Jeremy Slaughter (Senior Vice President, Chief Financial Officer Foodservice) and Deanna Racks (Youth President).
    Who is part of CORE Foodservice’s executive team?
    The executive team of CORE Foodservice includes leaders such as Franklin Shelton (Chief Executive Officer), Jeremy Slaughter (Senior Vice President, Chief Financial Officer Foodservice), Deanna Racks (Youth President) and other senior executives.
    How many executives does CORE Foodservice have?
    CORE Foodservice has 8 executives leading key business areas.
    What roles are included in CORE Foodservice’s leadership team?
    The leadership team of CORE Foodservice includes roles such as Chief Executive Officer, Senior Vice President, Chief Financial Officer Foodservice, Youth President, President, President.