Burson Executive and Leadership Team

May, 2026

Leadership Overview

Burson has 10 executives leading key functions including strategy, finance, operations, and regional leadership.

Driven by a commitment to innovation, Burson reinvents how reputation creates competitive advantage, enabling clients to lead today and into the future.

Leadership Roles at Burson

  • Chief Executive Officer - Marianne Admardatine
  • Chief Executive Officer (Americas) - Kristine Boyden
  • Chief Executive Officer (U.S.) - Craig Buchholz
  • Chief Executive Officer (South Asia-Pacific) - Adrian Warr
  • Chief Executive Officer, Burson Buchanan - Matt Reid
  • Chief Financial Officer - Max Zhang
  • Chief Financial Officer, Latin America (Miami) - Luiziana Carbonaro
  • Chief Operating Officer - Harry Deje
  • Chief Operating Officer, METIA - Lisa Welsh
  • Chief of Staff & Vice President - Anna Haase
  • Marianne Admardatine - Chief Executive Officer

    Marianne Admardatine, the Chief Executive Officer at Burson, directs the overarching corporate strategy and global vision. Admardatine focuses on advancing the company's mission to create value through reputation, ensuring clients achieve competitive advantage. This leadership role involves shaping the firm's direction and fostering a culture of innovation across all business units. By aligning operational execution with strategic objectives, Marianne Admardatine drives Burson's market position and long-term growth. The Chief Executive Officer's mandate includes cultivating key stakeholder relationships and steering the organization toward sustained success in the dynamic communications landscape.

    Kristine Boyden - Chief Executive Officer (Americas)

    Kristine Boyden, the Chief Executive Officer (Americas) at Burson, leads the strategic direction and operational execution across the Americas. Boyden drives business development and client engagement, ensuring the company's reputation-building services deliver maximum value. This executive role involves overseeing market expansion, fostering key partnerships, and enhancing the company's presence throughout North and South America. By championing innovative strategies, Kristine Boyden strengthens Burson's competitive advantage in the region. The Chief Executive Officer (Americas)'s responsibilities include guiding teams to achieve ambitious growth targets and uphold the company's mission.

    Craig Buchholz - Chief Executive Officer (U.S.)

    Craig Buchholz, the Chief Executive Officer (U.S.) at Burson, directs the company's strategic initiatives and operational performance within the United States. Buchholz focuses on enhancing client value through advanced reputation management strategies and driving market leadership. This position involves overseeing all U.S. operations, cultivating client relationships, and spearheading growth opportunities. By implementing effective business practices, Craig Buchholz ensures Burson maintains its competitive edge and achieves its objectives in the U.S. market. The Chief Executive Officer (U.S.)'s mandate includes fostering innovation and ensuring operational excellence across all U.S. functions.

    Adrian Warr - Chief Executive Officer (South Asia-Pacific)

    Adrian Warr, the Chief Executive Officer (South Asia-Pacific) at Burson, leads the company's strategic vision and operational management across the South Asia-Pacific region. Warr drives market penetration and client success, ensuring the delivery of impactful reputation solutions. This executive role involves overseeing regional growth, developing strategic alliances, and adapting global strategies to local market dynamics. By championing client-centric approaches, Adrian Warr strengthens Burson's position and competitive advantage throughout the region. The Chief Executive Officer (South Asia-Pacific)'s responsibilities include guiding teams to achieve significant business outcomes and uphold the company's core values.
    Adrian Warr

    Matt Reid - Chief Executive Officer, Burson Buchanan

    Matt Reid, the Chief Executive Officer, Burson Buchanan at Burson, spearheads the strategic direction and operational oversight for Burson Buchanan. Reid focuses on integrating innovative communication strategies to enhance client reputation and competitive advantage. This leadership role involves driving business growth, fostering strong client partnerships, and ensuring the effective execution of services within the Burson Buchanan division. By optimizing operational frameworks, Matt Reid contributes to the division's success and Burson's overall market impact. The Chief Executive Officer, Burson Buchanan's mandate includes leading teams to achieve exceptional results and uphold the company's mission.

    Max Zhang - Chief Financial Officer

    Max Zhang, the Chief Financial Officer at Burson, oversees all financial operations and strategic fiscal planning. Zhang ensures robust financial health and drives profitability by managing budgets, investments, and financial reporting. This critical role involves optimizing resource allocation to support the company's global initiatives and growth objectives. By providing insightful financial analysis, Max Zhang guides executive decision-making and strengthens the company's financial resilience. The Chief Financial Officer's responsibilities extend to managing risk, ensuring compliance, and enhancing shareholder value through sound financial management.

    Luiziana Carbonaro - Chief Financial Officer, Latin America (Miami)

    Luiziana Carbonaro, the Chief Financial Officer, Latin America (Miami) at Burson, manages financial operations and strategy for the Latin American region. Carbonaro ensures fiscal discipline and drives financial performance across diverse markets, aligning regional financial objectives with global corporate goals. This role involves detailed financial planning, risk assessment, and optimizing investment strategies within the Latin American territory. By providing critical financial insights, Luiziana Carbonaro supports regional growth and operational effectiveness. The Chief Financial Officer, Latin America (Miami)'s mandate includes fostering strong financial controls and maximizing profitability in the region.
    Luiziana Carbonaro

    Harry Deje - Chief Operating Officer

    Harry Deje, the Chief Operating Officer at Burson, directs global operational efficiency and service delivery. Deje optimizes internal processes and resource management to ensure seamless execution of client strategies. This leadership position involves overseeing day-to-day operations, driving productivity, and implementing best practices across all departments. By enhancing operational frameworks, Harry Deje supports the company's ability to deliver exceptional value and maintain a competitive edge. The Chief Operating Officer's focus includes streamlining workflows and fostering cross-functional collaboration to achieve strategic goals.

    Lisa Welsh - Chief Operating Officer, METIA

    Lisa Welsh, the Chief Operating Officer, METIA at Burson, directs operational strategies and service delivery across the Middle East, Turkey, India, and Africa region. Welsh enhances operational efficiency and client satisfaction by optimizing regional processes and resource allocation. This executive position involves overseeing day-to-day operations, implementing best practices, and ensuring seamless service execution within the METIA territory. By driving operational excellence, Lisa Welsh supports Burson's growth and competitive positioning in these key markets. The Chief Operating Officer, METIA's mandate includes fostering collaboration and achieving strategic business outcomes.

    Anna Haase - Chief of Staff & Vice President

    Anna Haase, the Chief of Staff & Vice President at Burson, provides strategic support and operational coordination across key initiatives. Haase facilitates communication and alignment between executive leadership and various departments, ensuring smooth execution of corporate objectives. This role involves managing critical projects, optimizing workflows, and enhancing organizational efficiency. By driving strategic alignment, Anna Haase supports the company's mission to create value through reputation. The Chief of Staff & Vice President's responsibilities include streamlining operations and ensuring effective implementation of executive directives.

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    Frequently Asked Questions Regarding Burson Top Executives and Leadership Team

    Who leads Burson?
    Burson is led by Marianne Admardatine (Chief Executive Officer), along with executives such as Kristine Boyden (Chief Executive Officer (Americas)) and Craig Buchholz (Chief Executive Officer (U.S.)).
    Who is part of Burson’s executive team?
    The executive team of Burson includes leaders such as Marianne Admardatine (Chief Executive Officer), Kristine Boyden (Chief Executive Officer (Americas)), Craig Buchholz (Chief Executive Officer (U.S.)) and other senior executives.
    How many executives does Burson have?
    Burson has 10 executives leading key business areas.
    What roles are included in Burson’s leadership team?
    The leadership team of Burson includes roles such as Chief Executive Officer, Chief Executive Officer (Americas), Chief Executive Officer (U.S.), Chief Executive Officer (South Asia-Pacific), Chief Executive Officer, Burson Buchanan.