Leadership Overview
Burson has 10 executives leading key functions including strategy, operations, finance, and technology.
Driven by a commitment to reputation management, Burson reinvents how reputation creates competitive advantage, enabling clients to lead today and into the future.
Driven by a commitment to reputation management, Burson reinvents how reputation creates competitive advantage, enabling clients to lead today and into the future.
Leadership Roles at Burson
Corey duBrowa - Chief Executive Officer
Corey duBrowa, the Chief Executive Officer at Burson, directs the global strategy and operational execution for the company. This leadership role involves shaping the overarching vision and ensuring Burson's services consistently deliver exceptional value to clients by enhancing their reputation. Du Browa oversees the integration of all business units to foster a unified approach to reputation management. The Chief Executive Officer's responsibilities extend to driving innovation within the communications sector, ensuring the company remains at the forefront of industry advancements. By aligning departmental objectives with the company's core mission, Corey duBrowa ensures that Burson effectively reinvents how reputation creates competitive advantage for its clients, positioning them for sustained leadership in their respective markets. This executive's focus is on maximizing client impact and fostering long-term growth through strategic communication initiatives.
Karl Haechler - CEO Burson Africa
Karl Haechler, the CEO Burson Africa at Burson, spearheads the strategic direction and operational oversight for the African continent. This leadership position involves tailoring Burson's global reputation management strategies to the unique market dynamics and opportunities present across Africa. Haechler drives business development initiatives, expanding the company's footprint and client base within key African regions. The CEO Burson Africa's mandate includes fostering strong client relationships and ensuring the delivery of impactful communication solutions that address local business challenges. By cultivating a high-performing regional team, Karl Haechler ensures operational excellence and the consistent application of Burson's purpose-built approach to reputation. This executive's efforts are critical in translating global expertise into localized success, reinforcing Burson's leadership in reputation creation across diverse African markets.
Matt Reid - Chief Executive Officer, Burson Buchanan
Matt Reid, the Chief Executive Officer, Burson Buchanan at Burson, leads the strategic vision and operational management for the Burson Buchanan division. This executive role focuses on driving growth and delivering specialized reputation management services tailored to the division's client base. Reid oversees the integration of Buchanan's unique capabilities with Burson's broader global offerings, ensuring a cohesive client experience. The Chief Executive Officer, Burson Buchanan's mandate includes fostering innovation within the division and expanding its market influence. By cultivating a strong regional presence, Matt Reid ensures that Burson Buchanan effectively serves its clients and contributes significantly to the overall company's success in creating competitive advantage through reputation. This leadership is key to maintaining Burson's position as a global communications leader.
Craig Buchholz - Chief Executive Officer (U.S.)
Craig Buchholz, the Chief Executive Officer (U.S.) at Burson, directs the strategic operations and market development for the United States. This leadership role involves shaping the company's presence and impact within the crucial U.S. market, ensuring alignment with global objectives. Buchholz oversees the execution of reputation management strategies designed to drive client success and competitive advantage. The Chief Executive Officer (U.S.)'s responsibilities include fostering strong client relationships and expanding Burson's service offerings across key industries within the U.S. By leading a dedicated regional team, Craig Buchholz ensures operational excellence and the effective delivery of innovative communication solutions. This executive's focus is on maximizing client value and reinforcing Burson's leadership in the U.S. communications landscape.
Mui Yeo - Chief Financial Officer (Asia Pacific)
Mui Yeo, the Chief Financial Officer (Asia Pacific) at Burson, oversees all financial operations and strategic financial planning for the Asia Pacific region. This executive role involves managing budgets, financial reporting, and ensuring fiscal responsibility across diverse markets within the region. Yeo plays a critical part in driving financial performance and supporting the strategic growth initiatives of Burson in Asia Pacific. The Chief Financial Officer (Asia Pacific)'s mandate includes optimizing financial resources and identifying opportunities for enhanced profitability. By maintaining rigorous financial controls and providing insightful analysis, Mui Yeo ensures the financial health of the regional operations. This leadership is essential for supporting Burson's mission to create value through reputation across the Asia Pacific markets.
Roopesh Prashar - Chief Financial Officer, Middle , & Africa (East, Turkey)
Roopesh Prashar, the Chief Financial Officer, Middle , & Africa (East, Turkey) at Burson, directs financial strategy and operations across the Middle East, East Africa, and Turkey. This executive role encompasses comprehensive financial oversight, including budgeting, forecasting, and fiscal management for these key growth regions. Prashar is responsible for ensuring financial compliance and driving profitability by optimizing resource allocation and identifying strategic investment opportunities. The Chief Financial Officer, Middle , & Africa (East, Turkey)'s mandate includes strengthening financial controls and providing critical insights to support regional business objectives. By leading financial planning and analysis, Roopesh Prashar ensures the fiscal integrity and sustainable growth of Burson's operations in these dynamic markets, reinforcing the company's global reputation management leadership.
Stacey Cornelius - Global Chief Financial Officer
Stacey Cornelius, the Global Chief Financial Officer at Burson, leads the company's worldwide financial strategy, planning, and operations. This executive role involves overseeing all aspects of financial management, including accounting, treasury, and investor relations, to ensure the fiscal health and sustainable growth of Burson globally. Cornelius is instrumental in developing financial frameworks that support the company's mission to create value through reputation for its clients. The Global Chief Financial Officer's responsibilities include driving financial performance, managing risk, and allocating capital effectively to maximize shareholder value. By providing strategic financial guidance, Stacey Cornelius ensures that Burson maintains a strong financial position, enabling continued investment in innovation and client service excellence across all international markets.

Harry Deje - Chief Operating Officer
Harry Deje, the Chief Operating Officer at Burson, manages the day-to-day operational efficiency and effectiveness across the organization. This executive role focuses on optimizing internal processes and resource allocation to support Burson's global client service delivery. Deje oversees the integration of operational functions, ensuring seamless collaboration between different departments and regions. The Chief Operating Officer's responsibilities include implementing best practices in operational management and driving continuous improvement initiatives. By enhancing operational frameworks, Harry Deje ensures that Burson can scale its services effectively and maintain high standards of quality. This leadership position is vital for translating strategic objectives into tangible operational outcomes, supporting the company's mission to create competitive advantage through reputation for its clients worldwide.
Anna Haase - Chief of Staff & Vice President
Anna Haase, the Chief of Staff & Vice President at Burson, provides strategic support and operational coordination directly to the executive leadership team. This role involves managing key initiatives, facilitating cross-functional projects, and ensuring alignment across various business units. Haase acts as a central point of contact for critical organizational matters, streamlining communication and decision-making processes. The Chief of Staff & Vice President's responsibilities include preparing executive briefings, overseeing special projects, and driving the implementation of strategic priorities. By enhancing organizational effectiveness, Anna Haase supports the company's mission to reinvent how reputation creates competitive advantage. This executive's contribution is essential for maintaining operational agility and ensuring the leadership team can effectively guide Burson's growth and client success.
Christopher Kief - Global Chief Technology Officer
Christopher Kief, the Global Chief Technology Officer at Burson, directs the company's technology strategy and infrastructure on a worldwide scale. This executive role focuses on leveraging cutting-edge technology to enhance Burson's service delivery, operational efficiency, and client solutions in reputation management. Kief oversees the development and implementation of innovative technological platforms that support the company's core mission. The Global Chief Technology Officer's responsibilities include managing cybersecurity, driving digital transformation initiatives, and ensuring that technology investments align with strategic business objectives. By championing technological advancement, Christopher Kief empowers Burson to deliver superior client outcomes and maintain a competitive edge in the evolving communications landscape, reinforcing the company's leadership in reputation creation.

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