TrueSense Marketing Executive and Leadership Team

Jennifer Starrett, the Chief Operating Officer at TrueSense Marketing, directs all internal operations and service delivery. Overseeing the execution of media strategies, Jennifer Starrett ensures seamless integration between client needs and company capabilities. This leadership role involves optimizing workflows and resource allocation to enhance efficiency across all departments. By managing day-to-day activities, the Chief Operating Officer guarantees that TrueSense Marketing consistently meets its service level agreements and client expectations. This focus on operational excellence supports the company's mission of building strong donor relationships through effective media engagement. The Chief Operating Officer's oversight extends to refining operational processes, driving continuous improvement initiatives, and ensuring the robust scalability of the company's service offerings. Strategic alignment with the marketing and technology departments is paramount for achieving overarching business objectives.

Shawn Reed, the Co-President at TrueSense Marketing, shares executive leadership responsibilities, driving strategic growth and operational oversight. Collaborating with the other Co-President, Shawn Reed guides the company's overall direction and ensures alignment with its core mission of building strong donor relationships. This role involves significant involvement in client relations, business development, and strategic planning. Reed's leadership focuses on enhancing the effectiveness of media services and expanding the company's reach within the non-profit sector. The Co-President's influence extends to fostering a high-performance culture and ensuring the sustained success of TrueSense Marketing's operations. By working in tandem with the executive team, Shawn Reed contributes to the company's ability to deliver exceptional value and maintain its reputation for excellence in donor engagement. Strategic decision-making and market positioning are key components of this leadership function.

Marcy Auman, the Co President at TrueSense Marketing, co-leads the organization, focusing on strategic vision and client partnership development. Working alongside the other Co-President, Marcy Auman directs efforts to strengthen donor relationships through innovative media solutions. This executive position involves overseeing key business initiatives, fostering internal collaboration, and ensuring the company's strategic objectives are met. Auman's leadership emphasizes the cultivation of long-term client success and the continuous improvement of service offerings. The Co President's responsibilities include driving market expansion, managing stakeholder relationships, and championing the company's commitment to ethical and effective marketing practices. By providing strategic direction, Marcy Auman ensures TrueSense Marketing remains at the forefront of the media services industry, dedicated to building meaningful connections for its clients and their donors.

Steven Bushee, the President at TrueSense Marketing, provides overarching leadership and strategic direction for the entire organization. Guiding the company's vision and mission, Steven Bushee ensures TrueSense Marketing consistently delivers exceptional value in building donor relationships through expert media services. This role involves high-level decision-making, fostering corporate culture, and overseeing all functional areas to achieve sustained growth and operational excellence. Bushee's leadership is instrumental in setting the strategic course for the company, focusing on innovation and client success. The President's responsibilities include representing TrueSense Marketing to external stakeholders, driving key partnerships, and ensuring the company's long-term financial health and market competitiveness. This executive leadership ensures that all operations align with the core objective of creating impactful connections between clients and their donor communities.

Bill Nicholson, the Chief Technology Officer at TrueSense Marketing, architects the company's technological infrastructure and digital strategy. Overseeing all aspects of technology development and deployment, Bill Nicholson ensures that TrueSense Marketing leverages cutting-edge solutions to enhance donor engagement and service delivery. This critical role involves managing the company's data platforms, digital marketing tools, and communication systems. By driving innovation in technology, the Chief Technology Officer supports the company's objective of building and maintaining strong relationships with diverse donor bases. Nicholson's leadership ensures the security, reliability, and scalability of all technological assets, directly impacting the effectiveness of media campaigns. The Chief Technology Officer's responsibilities include evaluating emerging technologies, implementing robust cybersecurity measures, and fostering a culture of technological advancement within the organization. This strategic focus on technology empowers TrueSense Marketing to deliver superior media services and deepen donor connections.

John Thompson, the Chief Marketing Officer at TrueSense Marketing, spearheads all marketing initiatives and brand strategy. Directing the development and execution of comprehensive media campaigns, John Thompson ensures TrueSense Marketing effectively communicates its value proposition to a wide array of donors. This leadership position involves overseeing market research, content creation, and digital outreach efforts. By driving innovative marketing strategies, the Chief Marketing Officer strengthens the company's market presence and deepens relationships with clients and their donor bases. Thompson's expertise is crucial in identifying new opportunities for engagement and optimizing campaign performance. The Chief Marketing Officer's role encompasses managing the marketing budget, analyzing campaign ROI, and ensuring brand consistency across all communication channels. This strategic oversight is fundamental to TrueSense Marketing's mission of fostering enduring donor connections through impactful media services.