TrueSense Marketing Executive and Leadership Team

Jen Starrett, the Chief Operating Officer at TrueSense Marketing, directs all internal business processes and operational workflows. Overseeing the daily execution of media campaigns, the Chief Operating Officer ensures that donor engagement strategies align with the broader organizational goals. This leadership role involves managing cross-departmental resources to optimize service delivery for non-profit clients. By streamlining internal communication and resource allocation, Jen Starrett directly impacts the efficiency of the company's media outreach. Starrett maintains rigorous standards for project management, ensuring that every campaign meets the specific needs of the donor base. Through the implementation of scalable operational frameworks, the Chief Operating Officer supports the company's mission to foster long-term relationships between organizations and supporters. Ultimately, Starrett drives the operational excellence required to maintain a competitive edge in the marketing industry.

Shawn Reed, the Co-President at TrueSense Marketing, drives the strategic vision for client acquisition and market expansion. Overseeing the development of high-level partnerships, the Co-President ensures that the company's media services remain aligned with the evolving needs of the non-profit sector. This leadership role involves collaborating with the executive team to define long-term growth objectives and service innovation. By fostering strong relationships with key donors and organizational stakeholders, Shawn Reed directly impacts the company's market presence. Reed maintains a focus on identifying new opportunities for service diversification, ensuring that the organization remains a leader in donor-centric marketing. Through the execution of strategic initiatives, the Co-President supports the company's commitment to building lasting connections between donors and causes. Ultimately, Reed shapes the overarching business strategy to ensure sustained success and impact within the competitive marketing landscape.

Steven Bushee, the President at TrueSense Marketing, leads the overall corporate strategy and organizational culture. Overseeing the alignment of all departments with the company's core mission, the President ensures that every service offering reflects the commitment to donor relationship building. This leadership role involves setting the tone for corporate governance and long-term financial health. By guiding the executive team through complex market challenges, Steven Bushee directly impacts the company's ability to deliver consistent value to non-profit clients. Bushee maintains a focus on cultivating a high-performance environment that prioritizes innovation and client satisfaction. Through the oversight of major strategic projects, the President drives the company's expansion and influence within the media services industry. Ultimately, Bushee provides the leadership necessary to navigate the evolving needs of the donor community while maintaining the company's reputation for excellence.

Marcy Auman, the Co President at TrueSense Marketing, manages the strategic implementation of client-facing programs and service quality initiatives. Overseeing the performance of account management teams, the Co President ensures that every donor interaction is optimized for maximum engagement and retention. This leadership role involves coordinating with other executives to refine the company's service delivery model. By analyzing client feedback and market trends, Marcy Auman directly impacts the effectiveness of the company's media campaigns. Auman maintains a focus on enhancing the client experience through personalized communication strategies and data-backed insights. Through the supervision of key account portfolios, the Co President supports the company's goal of building deep, lasting relationships with donors. Ultimately, Auman drives the tactical execution of the company's mission, ensuring that all services meet the highest standards of quality and impact.

Bill Nicholson, the Chief Technology Officer at TrueSense Marketing, architects the digital infrastructure necessary for advanced donor analytics and media distribution. Overseeing the integration of data platforms, the Chief Technology Officer ensures that all marketing technology supports precise audience targeting. This leadership role involves managing the security and scalability of the company's proprietary software systems. By leveraging data-driven insights, Bill Nicholson directly impacts the effectiveness of donor communication strategies. Nicholson maintains a focus on emerging technologies to enhance the company's ability to track and analyze donor behavior across various media channels. Through the development of robust technical solutions, the Chief Technology Officer enables the organization to deliver personalized experiences at scale. Ultimately, Nicholson secures the technological foundation that allows the company to provide high-quality services to a diverse range of non-profit partners.