Leadership Overview
TrueSense Marketing has 5 executives leading key functions including operations, technology, strategy, and donor relations.
Focused on building meaningful connections between donors and causes, TrueSense Marketing delivers high-impact media services that drive sustainable growth and long-term engagement for non-profit organizations across the United States.
Focused on building meaningful connections between donors and causes, TrueSense Marketing delivers high-impact media services that drive sustainable growth and long-term engagement for non-profit organizations across the United States.
Leadership Roles at TrueSense Marketing
Jennifer Starrett - Chief Operating Officer
Jennifer Starrett, the Chief Operating Officer at TrueSense Marketing, directs all internal business processes to ensure seamless service delivery for non-profit clients. Overseeing the daily execution of media campaigns, the Chief Operating Officer maintains rigorous standards for operational efficiency and resource allocation. Jennifer Starrett manages cross-departmental workflows, ensuring that donor engagement strategies align with the broader organizational goals of the firm. By optimizing internal infrastructure, the Chief Operating Officer supports the scaling of media services across North American markets. This leadership role involves constant collaboration with the executive team to refine service models and improve client outcomes. Through the implementation of data-driven management practices, Starrett enhances the overall productivity of the organization. The Chief Operating Officer remains focused on maintaining the high quality of donor relationships that define the company's market position, ensuring that every operational decision contributes to the long-term success of the diverse donor base served by the firm.
Steven Bushee - President
Steven Bushee, the President at TrueSense Marketing, defines the overarching strategic vision and market direction for the entire organization. Overseeing the alignment of corporate objectives with the evolving needs of the non-profit sector, the President ensures that the firm remains a leader in donor-centric media services. Steven Bushee manages high-level relationships with key stakeholders and partners, driving the company's growth initiatives across the national landscape. This leadership role involves setting the tone for corporate culture and maintaining the integrity of the brand in all client interactions. By evaluating market trends and competitive dynamics, the President guides the executive team toward sustainable revenue growth and operational excellence. Bushee fosters a collaborative environment where innovation in donor engagement remains the primary focus. Through the consistent application of strategic foresight, the President secures the long-term viability of the firm, ensuring that every campaign reflects the core mission of connecting donors with impactful causes through sophisticated media solutions.
Shawn Reed - Co-President
Shawn Reed, the Co-President at TrueSense Marketing, focuses on the expansion of client services and the cultivation of long-term donor partnerships. Overseeing the development of specialized media strategies, the Co-President ensures that the firm delivers tailored solutions that resonate with diverse donor demographics. Shawn Reed manages the implementation of growth-oriented initiatives, driving the company's presence in key regional markets. This leadership role involves working closely with the executive team to refine service offerings and enhance the value provided to non-profit organizations. By analyzing campaign performance and donor behavior, the Co-President identifies new opportunities for engagement and revenue generation. Reed directs the efforts of client-facing teams to ensure that every interaction strengthens the bond between donors and the causes supported by the firm. Through the application of deep industry expertise, the Co-President maintains the high standards of service that characterize the company's approach to donor relationship management and media excellence.
Marcy Auman - Co President
Marcy Auman, the Co President at TrueSense Marketing, leads the strategic development of donor acquisition programs and brand positioning initiatives. Overseeing the creative and analytical teams, the Co President ensures that all media content effectively communicates the mission of the non-profit clients. Marcy Auman manages the execution of multi-channel marketing campaigns, focusing on maximizing donor lifetime value and engagement. This leadership role involves coordinating with other executives to ensure that the company's service delivery remains consistent and impactful across all platforms. By leveraging market insights, the Co President drives the refinement of messaging strategies to better connect with potential donors. Auman fosters a culture of innovation, encouraging the development of new techniques for donor outreach and retention. Through the diligent oversight of campaign performance, the Co President ensures that the firm consistently meets the ambitious growth targets set for the organization, ultimately strengthening the connection between donors and the vital causes served by the company.
Bill Nicholson - Chief Technology Officer
Bill Nicholson, the Chief Technology Officer at TrueSense Marketing, architects the digital infrastructure required to manage complex donor data and media distribution channels. Overseeing the development of proprietary analytical tools, the Chief Technology Officer ensures that the firm utilizes cutting-edge technology to maximize donor retention and campaign effectiveness. Bill Nicholson drives the integration of advanced marketing platforms, enabling the company to deliver personalized messaging at scale. This leadership role involves securing the digital environment while fostering innovation in data processing and reporting capabilities. By aligning technical roadmaps with the strategic needs of the business, the Chief Technology Officer supports the expansion of media services into new digital territories. Nicholson manages the engineering teams responsible for maintaining the stability and performance of all client-facing systems. Through the continuous improvement of technical assets, the Chief Technology Officer empowers the organization to maintain a competitive edge in the rapidly evolving landscape of non-profit marketing and donor relationship management.
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