TrueSense Marketing Executive and Leadership Team

Jen Starrett, the Chief Operating Officer at TrueSense Marketing, directs the internal processes that facilitate seamless media service delivery for diverse donor bases. Overseeing daily business functions, the Chief Operating Officer ensures that organizational workflows remain efficient and scalable. Starrett manages the cross-departmental coordination required to execute large-scale marketing initiatives across regional markets. This leadership role involves refining operational standards to improve service quality and client satisfaction. By monitoring performance metrics, Jen Starrett identifies opportunities for process optimization and resource allocation. The Chief Operating Officer works closely with the executive team to implement strategic plans that support long-term business objectives. Through rigorous oversight of internal systems, Starrett maintains the stability of the company's service model. This focus on operational discipline allows the firm to handle complex donor relationships effectively. Ultimately, the Chief Operating Officer drives the internal execution necessary to achieve consistent results for every client partner.

Marcy Auman, the Co President at TrueSense Marketing, leads the strategic development of donor acquisition programs that define the company's market presence. By focusing on the expansion of client portfolios, Auman shapes the overarching vision for media outreach and relationship management. The Co President collaborates with the executive board to set growth targets and evaluate the effectiveness of current marketing methodologies. Auman oversees the creative direction of campaigns, ensuring that messaging resonates with diverse donor demographics across the United States. This leadership role involves fostering high-level partnerships that enhance the firm's reputation as a leader in the media services industry. Marcy Auman drives the implementation of innovative engagement strategies that strengthen the connection between donors and the organizations served. By balancing creative vision with business development, the Co President ensures that the company remains at the forefront of the marketing sector. This strategic oversight supports the firm's commitment to delivering exceptional value to every client.

Steven Bushee, the President at TrueSense Marketing, governs the corporate strategy and long-term direction of the media services firm. As the primary executive, Bushee oversees the alignment of company resources with the mission of building sustainable donor relationships. The President manages high-level stakeholder relations and ensures that the organization maintains its competitive position within the marketing industry. By directing the executive team, Bushee fosters a culture of excellence and innovation that permeates all service offerings. This leadership role involves evaluating market trends to anticipate shifts in donor behavior and adjusting corporate strategy accordingly. Steven Bushee drives the expansion of the company's footprint, ensuring that media solutions remain relevant and effective for a wide range of donors. Through consistent focus on organizational health and financial performance, the President secures the future of the firm. This executive oversight ensures that every department contributes to the overarching goal of driving meaningful impact for client organizations.

Shawn Reed, the Co-President at TrueSense Marketing, manages the execution of client-facing initiatives that drive donor retention and engagement. By overseeing the account management teams, Reed ensures that every media campaign aligns with the specific goals of the donor organizations. The Co-President directs the development of personalized communication strategies that deepen the bond between donors and the causes they support. This leadership role involves analyzing campaign performance data to refine outreach tactics and improve overall return on investment. Shawn Reed collaborates with other executives to integrate new service offerings into the company's existing portfolio. By focusing on client success, the Co-President maintains the high standards of service that define the firm's reputation. Reed leads the efforts to expand the company's reach into new market segments, ensuring that the business model remains adaptable to changing industry demands. Ultimately, the Co-President drives the tactical implementation of strategies that foster long-term loyalty and growth.

Bill Nicholson, the Chief Technology Officer at TrueSense Marketing, architects the digital infrastructure supporting complex donor engagement platforms. By integrating advanced data analytics into media campaigns, Nicholson ensures that marketing efforts reach target audiences with precision. The Chief Technology Officer oversees the development of proprietary software tools designed to track donor behavior and improve communication efficiency. This technical leadership supports the broader organizational goal of maximizing fundraising outcomes through data-driven insights. Bill Nicholson manages the engineering teams responsible for maintaining secure, scalable systems that handle sensitive donor information across North American operations. By prioritizing innovation in marketing technology, the Chief Technology Officer enables the firm to maintain a competitive edge in the media services sector. This role requires constant collaboration with other executive leaders to align technical capabilities with evolving client needs. Ultimately, Nicholson secures the technological foundation necessary for sustained growth and operational excellence within the company.