NIQ Executive and Leadership Team

Marilyn Miller, the Region Leader (APAC) & Chief Financial Officer, Organization, Strategic Transformational Change at NIQ, directs financial planning and regional growth initiatives across the Asia-Pacific market. Overseeing fiscal health and organizational restructuring, the Chief Financial Officer ensures capital allocation aligns with long-term strategic goals. This leadership role involves driving transformational change to enhance operational agility within the competitive retail landscape. By monitoring market share trends and economic indicators, Marilyn Miller supports sustainable revenue growth for the organization. Furthermore, the Chief Financial Officer manages complex budgetary requirements to fund innovation in consumer behavior insights. Through the execution of regional expansion strategies, the APAC leadership team strengthens the global footprint of the company. Ultimately, Miller optimizes financial performance to provide the resources needed for delivering high-quality market measurement services to diverse international clients.

George Kirchoff, the President at NIQ, directs the overall corporate strategy and global operations of the consumer intelligence organization. Overseeing the execution of the company's mission, the President ensures alignment between market research services and the evolving needs of global retailers and manufacturers. This leadership role involves guiding the executive team to maintain a competitive advantage through innovation and advanced analytics. By setting high-level performance targets, George Kirchoff directly impacts the growth and market influence of the company. Furthermore, the President manages relationships with key stakeholders and the Board to ensure long-term financial stability. Through the promotion of a culture focused on data-driven decision-making, the leadership team drives excellence across all industries served. Ultimately, Kirchoff secures the company's position as a premier provider of consumer behavior insights and market measurement solutions.

Maher Adam, the Manager, Information Technology & Chief Information Officer, Wpt at NIQ, directs the global digital infrastructure and technological framework supporting consumer intelligence operations. Overseeing the integration of AI-driven tools, the Chief Information Officer ensures data security and system scalability across all market research platforms. This leadership role involves managing complex cloud environments to facilitate real-time analytics for consumer packaged goods manufacturers. By optimizing internal IT workflows, Maher Adam directly impacts the efficiency of data delivery systems. Furthermore, the Chief Information Officer collaborates with cross-functional teams to align technological capabilities with evolving retail trends. Through the implementation of robust cybersecurity protocols, the IT department maintains the integrity of proprietary data assets. Ultimately, Adam secures the technological foundation necessary for maintaining a competitive edge in the global market research landscape.

Gloria Feliciano, the Chief Human Resources Officer at NIQ, directs global talent acquisition, organizational development, and employee engagement strategies. Overseeing the cultivation of a high-performance culture, the Chief Human Resources Officer ensures the workforce possesses the specialized skills required for advanced data analytics and market research. This leadership role involves designing comprehensive training programs to support AI-driven tool adoption across all departments. By fostering an inclusive environment, Gloria Feliciano directly impacts retention and professional growth within the company. Furthermore, the Chief Human Resources Officer collaborates with executive leadership to align human capital strategies with the broader mission of delivering consumer insights. Through the implementation of modern performance management systems, the HR department drives operational excellence. Ultimately, Feliciano secures the human talent necessary for maintaining the company's position as a leader in global consumer intelligence.

Austin Hao, the Senior Executive Manager at NIQ, directs operational workflows and strategic initiatives focused on retail sales measurement and consumer behavior tracking. Overseeing the execution of market research projects, the Senior Executive Manager ensures data accuracy and actionable insights for consumer packaged goods manufacturers. This leadership role involves coordinating cross-departmental efforts to optimize the delivery of proprietary data assets. By streamlining project management processes, Austin Hao directly impacts the speed and quality of client deliverables. Furthermore, the Senior Executive Manager monitors industry trends to identify new growth opportunities within the technology and retail sectors. Through the management of key client relationships, the executive team maintains high levels of service satisfaction. Ultimately, Hao drives operational efficiency to support the company's commitment to providing a comprehensive view of the evolving consumer landscape.

Wooyoul Shin, the Senior Executive Manager at NIQ, directs business development and strategic partnerships within the beverage alcohol and pet products industries. Overseeing the application of market measurement tools, the Senior Executive Manager ensures clients receive precise insights into shopper behavior and market trends. This leadership role involves analyzing complex data sets to help brands optimize their market share and competitive positioning. By identifying emerging consumer patterns, Wooyoul Shin directly impacts the strategic direction of client-facing initiatives. Furthermore, the Senior Executive Manager collaborates with internal analytics teams to refine the delivery of AI-driven insights. Through the management of specialized industry portfolios, the executive team expands the reach of the company's research capabilities. Ultimately, Shin secures long-term value for clients by translating raw data into clear, actionable growth strategies.