NIQ Executive and Leadership Team

Marilyn Miller, the Region Leader (APAC) & Chief Financial Officer, Organization, Strategic Transformational Change at NIQ, manages financial health and operational expansion across the Asia-Pacific markets. Driving strategic transformational change, the Chief Financial Officer optimizes resource allocation to support regional growth initiatives in the beverage alcohol and technology sectors. This leadership role involves coordinating with global stakeholders to ensure fiscal discipline while scaling market measurement capabilities. By implementing advanced financial modeling, Marilyn Miller directly influences the profitability of regional operations. The Region Leader (APAC) & Chief Financial Officer, Organization, Strategic Transformational Change oversees the alignment of local business units with the overarching global mission of providing actionable consumer insights. Through the execution of complex financial strategies, the Chief Financial Officer strengthens the company's market position and ensures long-term sustainability within the dynamic APAC retail environment.

Javier Villamarín, the Regional Chief Financial Officer at NIQ, oversees financial planning, reporting, and risk management for specific geographic territories. Driving fiscal accountability, the Regional Chief Financial Officer ensures that regional business units maintain profitability while delivering high-quality market research to local retailers. This leadership role involves analyzing market trends to forecast revenue growth and identifying cost-saving opportunities within the CPG and pet products sectors. By optimizing financial performance, Javier Villamarín directly supports the company's ability to invest in AI-driven analytics. The Regional Chief Financial Officer collaborates with global leadership to ensure that regional financial strategies remain consistent with the overall corporate vision. Through the rigorous management of regional budgets and capital expenditures, the Regional Chief Financial Officer secures the financial stability required to sustain long-term growth and market share expansion in the assigned territories.

George Kirchoff, the President at NIQ, directs the overall operational strategy and execution of the company's global business model. Overseeing the integration of market measurement and consumer behavior insights, the President ensures that the organization delivers consistent value to CPG manufacturers and retailers worldwide. This leadership role involves setting the strategic direction for product innovation and market expansion across diverse industries such as beauty and retail. By driving operational excellence, George Kirchoff directly impacts the company's ability to identify growth opportunities in an evolving consumer landscape. The President maintains alignment with the board of directors to ensure that all business activities support the long-term mission of providing comprehensive consumer intelligence. Through the leadership of global teams, the President secures the company's position as a leader in the market research industry and fosters a culture of continuous improvement and data-driven decision-making.

Laura McCullough, the President Global Customer Organization at NIQ, directs the global strategy for client engagement and relationship management. Overseeing the delivery of market measurement and consumer insights, the President Global Customer Organization ensures that all client interactions support the company's mission of helping brands optimize performance. This leadership role involves managing large-scale customer success teams to drive retention and growth across the CPG, beauty, and retail industries. By fostering strong partnerships, Laura McCullough directly impacts the company's market share and revenue growth. The President Global Customer Organization maintains alignment with the product and analytics teams to ensure that client feedback informs the development of new AI-driven tools. Through the strategic management of the global customer organization, the President Global Customer Organization secures the company's reputation as a trusted advisor in the consumer intelligence space.

Maher Adam, the Manager, Information Technology & Chief Information Officer, Wpt at NIQ, directs the enterprise-wide digital infrastructure and technology roadmap. Overseeing the integration of AI-driven tools, the Chief Information Officer ensures that proprietary data assets remain secure and accessible for global market research teams. This leadership role involves architecting scalable cloud solutions that support real-time consumer behavior tracking across diverse retail sectors. By modernizing legacy systems, Maher Adam directly impacts the efficiency of data processing for consumer packaged goods manufacturers. The Manager, Information Technology & Chief Information Officer, Wpt maintains alignment with the broader corporate strategy by providing the technical foundation necessary for identifying growth opportunities in an evolving consumer landscape. Through rigorous oversight of IT operations, the Chief Information Officer secures the technological edge required for maintaining market leadership in the competitive intelligence industry.

Ellen Lindstrom, the Executive Assistant To Chief Human Resources Officer at NIQ, coordinates the operational workflows and strategic communications for the human resources division. Facilitating the execution of talent management initiatives, the Executive Assistant To Chief Human Resources Officer ensures that organizational development programs align with the company's global mission. This leadership role involves managing complex scheduling, board-level reporting, and cross-departmental collaboration to support the Chief Human Resources Officer in driving employee engagement and retention. By streamlining administrative processes, Ellen Lindstrom directly impacts the efficiency of the HR function. The Executive Assistant To Chief Human Resources Officer maintains high standards of operational excellence while supporting the implementation of workforce strategies that enable the company to attract top-tier talent. Through meticulous attention to detail, the Executive Assistant To Chief Human Resources Officer ensures that the human capital strategy remains focused on supporting the broader business objectives of NIQ.

Kaleigh Wellhofer, the Cybersecurity Grc Chief of Staff at NIQ, directs the governance, risk, and compliance frameworks that protect the company's proprietary data assets. Overseeing the implementation of robust security protocols, the Cybersecurity Grc Chief of Staff ensures that all market research operations adhere to global data privacy standards. This leadership role involves coordinating with technical teams to mitigate cyber threats and ensuring that AI-driven tools operate within a secure environment. By establishing comprehensive risk management policies, Kaleigh Wellhofer directly impacts the integrity of the data provided to global manufacturers and retailers. The Cybersecurity Grc Chief of Staff maintains alignment with the board's security objectives while fostering a culture of compliance across the organization. Through the strategic management of cybersecurity initiatives, the Cybersecurity Grc Chief of Staff safeguards the company's reputation and ensures the continuous delivery of reliable consumer intelligence.

Wooyoul Shin, the Senior Executive Manager at NIQ, directs the operational execution of specific market research programs focused on retail sales and shopper behavior. Overseeing the deployment of advanced analytics, the Senior Executive Manager ensures that clients receive actionable insights to optimize their market share. This leadership role involves managing cross-functional teams to deliver high-impact projects within the consumer packaged goods sector. By streamlining project workflows, Wooyoul Shin directly impacts the speed and accuracy of data delivery to global partners. The Senior Executive Manager maintains alignment with the broader corporate strategy by focusing on the development of proprietary data assets that drive competitive advantage. Through the effective management of client-facing initiatives, the Senior Executive Manager supports the company's mission to provide a comprehensive view of the retail landscape and helps brands navigate complex market trends.

Austin Hao, the Senior Executive Manager at NIQ, directs the strategic development of AI-driven tools designed to track market trends and consumer behavior. Overseeing the application of advanced analytics, the Senior Executive Manager ensures that the company's proprietary data assets are leveraged to provide maximum value to retailers and manufacturers. This leadership role involves managing the integration of new technology into existing market measurement frameworks to enhance predictive capabilities. By optimizing the use of data, Austin Hao directly impacts the company's ability to identify emerging growth opportunities in the technology and retail sectors. The Senior Executive Manager maintains alignment with global product teams to ensure that all innovations support the overarching mission of delivering precise consumer intelligence. Through the strategic oversight of technical projects, the Senior Executive Manager secures the company's competitive edge in the global market research industry.

Armando Uriegas, the Presidente Latinoamérica at NIQ, directs all business operations and market research initiatives across the Latin American region. Overseeing the expansion of market measurement services, the Presidente Latinoamérica ensures that local manufacturers and retailers receive the data analytics necessary to thrive in a complex consumer landscape. This leadership role involves managing regional teams to identify growth opportunities and optimize performance in sectors such as beverage alcohol and pet products. By driving regional strategy, Armando Uriegas directly impacts the company's footprint in the Latin American market. The Presidente Latinoamérica maintains alignment with global leadership to ensure that regional operations support the overarching corporate mission of providing comprehensive consumer intelligence. Through the effective management of regional resources and client relationships, the Presidente Latinoamérica secures the company's position as a key provider of market insights in the region.