JCDecaux Executive and Leadership Team

November, 2026

Leadership Overview

JCDecaux has 10 executives leading key functions including strategy, regional operations, marketing, technology, and financial management.

Focused on transforming urban landscapes through innovative outdoor advertising, JCDecaux delivers high-impact street furniture, bus shelters, and sustainable self-service bike solutions to global markets while maintaining a commitment to aesthetic excellence and public utility.

Leadership Roles at JCDecaux

  • President & Co-Chief Executive Officer - Bernard Parisot
  • Member of the Executive Board and Chief Executive Officer Asia - Emmanuel Bastide
  • Chief Financial Officer, Middle & Africa (East) - Xavier Masson
  • Chief Financial Officer América Del Sur, Centroamérica and Caribe - Diego Jaunsolo
  • Chief Financial Officer (Brazil) - Bert Arnaud
  • Chief Operating Officer - Nicolas Clochard-Bossuet
  • Chief Marketing Officer - Renaud Couillens
  • Chief Information Officer - Guillaume Tarayre
  • Chief Technology Officer (Australia & Zealand) - Andrew Walls
  • Managing Director - Shir Zakai
  • Bernard Parisot - President & Co-Chief Executive Officer

    Bernard Parisot, the President & Co-Chief Executive Officer at JCDecaux, directs the overarching corporate strategy and global business development initiatives. Parisot oversees the expansion of outdoor advertising networks, ensuring that street furniture and transit infrastructure meet modern urban requirements. By aligning the executive board with long-term growth objectives, the President & Co-Chief Executive Officer maintains the competitive edge of the organization within the international marketing sector. Bernard Parisot monitors the integration of sustainable practices across all product lines, including self-service bike programs. This leadership role involves constant collaboration with regional heads to optimize market penetration and operational efficiency. Through rigorous oversight of capital allocation and brand positioning, the President & Co-Chief Executive Officer secures the financial health of the company. Parisot drives the vision for future urban integration projects, ensuring that JCDecaux remains the premier provider of public space advertising solutions worldwide.

    Emmanuel Bastide - Member of the Executive Board and Chief Executive Officer Asia

    Emmanuel Bastide, the Member of the Executive Board and Chief Executive Officer Asia at JCDecaux, manages all commercial operations and infrastructure deployments across the Asian market. Bastide architects regional growth strategies, focusing on the installation of high-visibility bus shelters and digital advertising displays in major metropolitan hubs. As a Member of the Executive Board and Chief Executive Officer Asia, Emmanuel Bastide coordinates with local government partners to secure long-term concessions for street furniture assets. The Chief Executive Officer Asia drives revenue through the optimization of advertising inventory and the implementation of data-driven sales tactics. By overseeing complex logistics and supply chain requirements in diverse territories, Bastide ensures consistent service delivery. This leadership position requires balancing rapid market expansion with the maintenance of high-quality public assets. Through strategic planning and local market expertise, Bastide strengthens the presence of the company within the competitive landscape of the Asia-Pacific region.
    Emmanuel Bastide

    Xavier Masson - Chief Financial Officer, Middle & Africa (East)

    Xavier Masson, the Chief Financial Officer, Middle & Africa (East) at JCDecaux, manages the financial planning and fiscal health of operations across the Middle East and East Africa. Masson directs the budgeting, forecasting, and financial reporting processes for regional advertising concessions. As the Chief Financial Officer, Middle & Africa (East), Xavier Masson ensures compliance with local financial regulations while optimizing capital expenditure for street furniture and transit infrastructure. The Chief Financial Officer, Middle & Africa (East) monitors revenue streams from outdoor advertising assets to ensure consistent profitability. By providing financial insights to the regional leadership team, Masson supports strategic decision-making regarding market expansion and asset investment. This role involves managing financial risks and ensuring the efficient allocation of resources across diverse territories. Through rigorous financial oversight, Masson contributes to the stability and growth of the company, ensuring that JCDecaux maintains a strong fiscal position in the Middle East and Africa.

    Diego Jaunsolo - Chief Financial Officer América Del Sur, Centroamérica and Caribe

    Diego Jaunsolo, the Chief Financial Officer América Del Sur, Centroamérica and Caribe at JCDecaux, manages the financial strategy and fiscal operations across South America, Central America, and the Caribbean. Jaunsolo directs the financial planning, accounting, and reporting functions for these diverse markets. As the Chief Financial Officer América Del Sur, Centroamérica and Caribe, Diego Jaunsolo oversees the allocation of capital for the development of street furniture and transit advertising assets. The Chief Financial Officer América Del Sur, Centroamérica and Caribe monitors regional revenue performance and implements cost-control measures to ensure profitability. By providing financial analysis to the executive team, Jaunsolo supports strategic growth initiatives and investment decisions. This role involves navigating complex economic environments and ensuring regulatory compliance across multiple jurisdictions. Through rigorous financial management, Jaunsolo secures the fiscal health of the company, ensuring that JCDecaux maintains a competitive and sustainable presence throughout the Latin American and Caribbean regions.

    Bert Arnaud - Chief Financial Officer (Brazil)

    Bert Arnaud, the Chief Financial Officer (Brazil) at JCDecaux, directs the financial operations and strategic planning for the Brazilian market. Arnaud oversees the budgeting, tax compliance, and financial reporting for all local advertising concessions and street furniture assets. As the Chief Financial Officer (Brazil), Bert Arnaud manages the financial health of the regional business unit, ensuring that revenue targets are met through efficient resource management. The Chief Financial Officer (Brazil) provides critical financial data to support the expansion of outdoor advertising networks and the maintenance of transit infrastructure. By analyzing market trends and economic conditions, Arnaud informs the strategic direction of the company within Brazil. This leadership role involves managing financial risks and optimizing the return on investment for all local projects. Through diligent financial oversight and strategic planning, Arnaud ensures that JCDecaux maintains a strong and profitable position in the Brazilian market, supporting the overall mission of the company.

    Nicolas Clochard-Bossuet - Chief Operating Officer

    Nicolas Clochard-Bossuet, the Chief Operating Officer at JCDecaux, manages the internal scaling of infrastructure projects and the maintenance of global street furniture assets. Clochard-Bossuet directs the operational workflows that support the deployment of bus shelters and self-service bike systems. As the Chief Operating Officer, Nicolas Clochard-Bossuet optimizes the supply chain and logistics networks to ensure timely installation and high-quality upkeep of all advertising media. The Chief Operating Officer coordinates with technical teams to implement standardized maintenance protocols across international markets. By focusing on operational efficiency and cost reduction, Clochard-Bossuet supports the overall profitability of the company. This leadership role involves the integration of new technologies into existing physical assets to improve performance and reliability. Through the rigorous management of field operations and resource allocation, the Chief Operating Officer ensures that JCDecaux maintains its reputation for excellence in urban infrastructure and outdoor advertising services.
    Nicolas Clochard-Bossuet

    Renaud Couillens - Chief Marketing Officer

    Renaud Couillens, the Chief Marketing Officer at JCDecaux, directs the global brand strategy and the development of innovative advertising solutions. Couillens oversees the creation of marketing campaigns that leverage street furniture and digital transit displays to reach diverse urban audiences. As the Chief Marketing Officer, Renaud Couillens analyzes consumer behavior and market data to refine the value proposition of the company. The Chief Marketing Officer collaborates with sales teams to develop targeted advertising packages that maximize client engagement and revenue. By driving the adoption of new digital advertising formats, Couillens ensures that JCDecaux remains at the forefront of the outdoor marketing industry. This leadership role involves managing brand identity and public relations to maintain the prestige of the company. Through strategic market analysis and creative campaign development, Couillens supports the growth of the advertising business, ensuring that all marketing initiatives align with the core mission of providing high-quality urban solutions.

    Guillaume Tarayre - Chief Information Officer

    Guillaume Tarayre, the Chief Information Officer at JCDecaux, directs the digital transformation and information technology infrastructure of the organization. Tarayre oversees the development of software platforms that manage advertising inventory and data analytics for street furniture and transit assets. As the Chief Information Officer, Guillaume Tarayre ensures the security and scalability of the global IT network, supporting the operational needs of regional offices. The Chief Information Officer drives the integration of smart city technologies, including connectivity for self-service bike systems and digital display management. By managing the IT budget and technical roadmap, Tarayre supports the strategic goals of the company. This leadership role involves collaborating with other C-suite executives to implement data-driven decision-making processes. Through the deployment of robust technological solutions, the Chief Information Officer enhances the efficiency of advertising operations and ensures that JCDecaux remains a leader in the digital evolution of outdoor media.

    Andrew Walls - Chief Technology Officer (Australia & Zealand)

    Andrew Walls, the Chief Technology Officer (Australia & Zealand) at JCDecaux, directs the technical implementation and innovation of outdoor advertising systems within the Oceania region. Walls oversees the deployment of digital display technology and the maintenance of smart infrastructure, including bus shelters and bike-share systems. As the Chief Technology Officer (Australia & Zealand), Andrew Walls manages the technical teams responsible for hardware integration and software performance. The Chief Technology Officer (Australia & Zealand) drives the adoption of new technologies to improve the reliability and impact of advertising assets. By collaborating with regional operations, Walls ensures that technical solutions meet the specific needs of the local market. This leadership role involves managing technical partnerships and ensuring that all systems align with the global standards of the company. Through the application of advanced engineering and technical expertise, Walls supports the growth and operational efficiency of JCDecaux in Australia and New Zealand.
    Andrew Walls

    Shir Zakai - Managing Director

    Shir Zakai, the Managing Director at JCDecaux, oversees daily business operations and the execution of regional marketing strategies. Zakai directs the implementation of outdoor advertising campaigns, ensuring that street furniture and transit assets deliver maximum value to clients. As the Managing Director, Shir Zakai manages cross-functional teams to streamline project delivery and enhance operational performance. The Managing Director monitors market trends to adjust service offerings, particularly regarding self-service bike infrastructure and digital display networks. By fostering strong relationships with municipal stakeholders and private advertisers, Zakai secures the long-term viability of local advertising concessions. This role involves rigorous financial oversight and the management of regional budgets to ensure profitability. Through the application of efficient management practices, Zakai drives the growth of the company portfolio. The Managing Director maintains a focus on operational excellence, ensuring that all urban advertising solutions align with the broader mission of JCDecaux.

    Explore Leadership Teams in Advertising Networks

    Frequently Asked Questions Regarding JCDecaux Top Executives and Leadership Team

    Who leads JCDecaux?
    JCDecaux is led by Bernard Parisot (President & Co-Chief Executive Officer), along with executives such as Emmanuel Bastide (Member of the Executive Board and Chief Executive Officer Asia) and Xavier Masson (Chief Financial Officer, Middle & Africa (East)).
    Who is part of JCDecaux’s executive team?
    The executive team of JCDecaux includes leaders such as Bernard Parisot (President & Co-Chief Executive Officer), Emmanuel Bastide (Member of the Executive Board and Chief Executive Officer Asia), Xavier Masson (Chief Financial Officer, Middle & Africa (East)) and other senior executives.
    How many executives does JCDecaux have?
    JCDecaux has 10 executives leading key business areas.
    What roles are included in JCDecaux’s leadership team?
    The leadership team of JCDecaux includes roles such as President & Co-Chief Executive Officer, Member of the Executive Board and Chief Executive Officer Asia, Chief Financial Officer, Middle & Africa (East), Chief Financial Officer América Del Sur, Centroamérica and Caribe, Chief Financial Officer (Brazil).