Bensussen Deutsch & Associates Executive and Leadership Team

September, 2026

Leadership Overview

Bensussen Deutsch & Associates has 8 executives leading key functions including strategy, financial oversight, human capital, and operational management.

Focused on delivering high-impact promotional merchandise, Bensussen Deutsch & Associates empowers global brands to deepen consumer connections through innovative marketing solutions and seamless e-commerce fulfillment.

Leadership Roles at Bensussen Deutsch & Associates

  • Chief Executive Officer - Pierre-Henri Rolland
  • Chief Financial Officer - Judy Sorenson
  • President - Frank Budlong
  • President - Gordon Bockner
  • President - Susanne Wartzeck
  • President - Euan Rellie
  • President - Eric Avery
  • Chief Human Resources Officer - Tara Denman
  • Pierre-Henri Rolland - Chief Executive Officer

    Pierre-Henri Rolland, the Chief Executive Officer at Bensussen Deutsch & Associates, directs the overarching strategic vision for the global marketing and merchandise agency. By aligning corporate objectives with the evolving needs of major sports organizations and entertainment brands, the Chief Executive Officer ensures consistent market expansion. Rolland architects high-level partnerships that solidify the agency's position as a leader in promotional product innovation. Overseeing the integration of custom merchandise programs with complex e-commerce platforms, the Chief Executive Officer drives operational excellence across all international business units. This leadership role involves constant collaboration with the board to maintain long-term growth trajectories. By prioritizing brand engagement through sophisticated event activations, Pierre-Henri Rolland secures the company's reputation for quality and reliability. Ultimately, Rolland maintains the competitive edge necessary to navigate the dynamic landscape of global corporate gifting and retail merchandise.

    Judy Sorenson - Chief Financial Officer

    Judy Sorenson, the Chief Financial Officer at Bensussen Deutsch & Associates, manages the fiscal health and capital allocation strategies for the organization. By monitoring revenue streams from diverse promotional campaigns and fulfillment services, the Chief Financial Officer optimizes profitability across all global operations. Sorenson implements rigorous financial controls that support the agency's ability to scale e-commerce stores for major corporate clients. This role requires constant coordination with executive leadership to ensure that investment in new technology and infrastructure aligns with long-term business goals. Judy Sorenson evaluates market trends to mitigate financial risks while identifying opportunities for sustainable growth. Through precise budgeting and resource management, the Chief Financial Officer strengthens the balance sheet. Ultimately, Sorenson provides the financial stability required to execute complex, large-scale merchandise programs for high-profile entertainment brands and sports organizations worldwide.

    Frank Budlong - President

    Frank Budlong, the President at Bensussen Deutsch & Associates, directs the operational execution of promotional merchandise programs for the agency's largest corporate accounts. By focusing on the North American market, the President ensures that custom merchandise and corporate gifting initiatives meet the rigorous standards of major sports organizations. Budlong architects supply chain efficiencies that streamline the delivery of promotional products and event materials. This leadership role involves close collaboration with the sales and marketing teams to translate client requirements into actionable, high-impact campaigns. Frank Budlong monitors project timelines and quality control metrics to guarantee seamless execution across all client touchpoints. By optimizing internal processes, the President enhances the agency's capacity to handle large-scale activations. Ultimately, Budlong drives the operational performance required to maintain the company's status as a premier partner for global brands seeking to elevate their market presence.

    Gordon Bockner - President

    Gordon Bockner, the President at Bensussen Deutsch & Associates, oversees the expansion of e-commerce store capabilities and digital fulfillment services. By focusing on the integration of technology into the merchandise lifecycle, the President enables clients to manage complex retail programs with ease. Bockner architects digital strategies that allow for real-time inventory management and seamless consumer experiences during promotional campaigns. This leadership role involves coordinating with technical teams to ensure that e-commerce platforms remain scalable and secure for high-volume entertainment brands. Gordon Bockner evaluates emerging digital trends to keep the agency at the forefront of the promotional products industry. By driving innovation in the digital space, the President ensures that the company provides cutting-edge solutions for brand engagement. Ultimately, Bockner secures the technological infrastructure necessary to support the agency's diverse portfolio of global clients and their evolving retail needs.

    Susanne Wartzeck - President

    Susanne Wartzeck, the President at Bensussen Deutsch & Associates, manages the strategic development of corporate gifting and retail merchandise programs for international markets. By focusing on EMEA expansion, the President ensures that the agency's promotional products resonate with diverse global audiences. Wartzeck architects partnerships with regional suppliers to maintain high quality and ethical sourcing standards across all merchandise lines. This leadership role involves aligning regional marketing efforts with the company's overarching brand engagement goals. Susanne Wartzeck monitors market dynamics to adapt product offerings to local preferences and cultural nuances. By overseeing the execution of complex event activations, the President strengthens the agency's footprint in key international territories. Ultimately, Wartzeck drives the growth of the company's global portfolio by delivering tailored merchandise solutions that help clients build lasting connections with their target consumers in various geographic regions.

    Euan Rellie - President

    Euan Rellie, the President at Bensussen Deutsch & Associates, directs the corporate development and strategic investment initiatives that support the agency's long-term growth. By focusing on identifying new market opportunities and potential acquisitions, the President ensures that the company remains a dominant force in the promotional products sector. Rellie architects financial structures that facilitate the scaling of fulfillment services and event activation capabilities. This leadership role involves engaging with the board and external stakeholders to communicate the agency's value proposition and strategic direction. Euan Rellie evaluates the competitive landscape to identify gaps where the company can provide unique, high-value merchandise solutions. By managing strategic alliances, the President enhances the agency's ability to serve major entertainment brands and sports organizations. Ultimately, Rellie secures the resources and partnerships necessary to maintain the company's position as a leader in global marketing and merchandise.
    Euan Rellie

    Eric Avery - President

    Eric Avery, the President at Bensussen Deutsch & Associates, oversees the creative design and product development functions that define the agency's promotional merchandise offerings. By focusing on the aesthetic and functional quality of custom products, the President ensures that every item aligns with the client's brand identity. Avery architects design workflows that allow for rapid prototyping and production of unique corporate gifting items. This leadership role involves collaborating with creative teams to push the boundaries of what promotional products can achieve in terms of consumer engagement. Eric Avery monitors design trends to ensure that the agency's portfolio remains modern and relevant for sports and entertainment clients. By prioritizing innovation in product development, the President enhances the agency's ability to deliver memorable brand experiences. Ultimately, Avery secures the creative excellence required to maintain the company's reputation for high-quality, impactful merchandise solutions.

    Tara Denman - Chief Human Resources Officer

    Tara Denman, the Chief Human Resources Officer at Bensussen Deutsch & Associates, architects the talent acquisition and organizational development strategies that fuel the agency's success. By fostering a culture centered on innovation and client-focused service, the Chief Human Resources Officer ensures that the workforce remains aligned with the company's mission of strengthening brand engagement. Denman oversees comprehensive training programs that equip staff to manage complex promotional product lifecycles and event activations. This leadership role involves designing performance management systems that reward excellence and drive operational efficiency. Tara Denman cultivates an inclusive environment that attracts top-tier talent capable of supporting the diverse needs of global sports and entertainment clients. By optimizing human capital, the Chief Human Resources Officer directly impacts the agency's ability to deliver high-quality merchandise solutions. Ultimately, Denman secures the organizational health necessary to sustain long-term growth and market leadership.
    Tara Denman

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    Frequently Asked Questions Regarding Bensussen Deutsch & Associates Top Executives and Leadership Team

    Who leads Bensussen Deutsch & Associates?
    Bensussen Deutsch & Associates is led by Pierre-Henri Rolland (Chief Executive Officer), along with executives such as Judy Sorenson (Chief Financial Officer) and Frank Budlong (President).
    Who is part of Bensussen Deutsch & Associates’s executive team?
    The executive team of Bensussen Deutsch & Associates includes leaders such as Pierre-Henri Rolland (Chief Executive Officer), Judy Sorenson (Chief Financial Officer), Frank Budlong (President) and other senior executives.
    How many executives does Bensussen Deutsch & Associates have?
    Bensussen Deutsch & Associates has 8 executives leading key business areas.
    What roles are included in Bensussen Deutsch & Associates’s leadership team?
    The leadership team of Bensussen Deutsch & Associates includes roles such as Chief Executive Officer, Chief Financial Officer, President, President, President.