Leadership Overview
Bensussen Deutsch & Associates has 10 executives leading key functions including strategy, finance, human resources, operations, and digital transformation.
Driven by a commitment to brand engagement, Bensussen Deutsch & Associates excels in delivering innovative marketing and merchandise solutions, strengthening brand connections for leading companies, sports organizations, and entertainment brands globally.
Driven by a commitment to brand engagement, Bensussen Deutsch & Associates excels in delivering innovative marketing and merchandise solutions, strengthening brand connections for leading companies, sports organizations, and entertainment brands globally.
Leadership Roles at Bensussen Deutsch & Associates
Pierre-Henri Rolland - Chief Executive Officer
Pierre-Henri Rolland, the Chief Executive Officer at Bensussen Deutsch & Associates, directs the overarching corporate strategy and operational execution. This leadership role involves guiding the company's global expansion and ensuring alignment with market demands for branded promotional products and custom merchandise. Rolland oversees the integration of e-commerce solutions and fulfillment services, critical components of BDA's value proposition. The Chief Executive Officer's focus extends to fostering key client relationships and driving innovation in brand engagement strategies. By championing new initiatives, Pierre-Henri Rolland ensures Bensussen Deutsch & Associates maintains its position as a leader in the promotional marketing industry, delivering measurable results for major companies and entertainment brands.
Cora Reda - Chief Executive Officer & Founder
Cora Reda, the Chief Executive Officer & Founder at Bensussen Deutsch & Associates, establishes the foundational vision and long-term strategic direction for the organization. This executive position involves cultivating the company's unique culture and driving its mission to enhance brand engagement through innovative merchandise and marketing solutions. Reda's responsibilities encompass overseeing all major business units, ensuring cohesive operations across promotional campaigns, corporate gifting, and retail merchandise programs. The Chief Executive Officer & Founder's influence is critical in shaping the company's market impact and its approach to event activations. By leveraging deep industry insight, Cora Reda guides Bensussen Deutsch & Associates in its commitment to delivering exceptional value and creative solutions to a diverse clientele.
Fred Konga - General Manager Chief Executive Officer
Fred Konga, the General Manager Chief Executive Officer at Bensussen Deutsch & Associates, manages day-to-day operations and drives strategic initiatives across the company's diverse service offerings. This executive role focuses on optimizing the delivery of branded promotional products, custom merchandise, and e-commerce solutions for a global client base. Konga oversees the operational efficiency of fulfillment services and ensures seamless execution of marketing campaigns and corporate gifting programs. The General Manager Chief Executive Officer's leadership is vital in maintaining high standards for client satisfaction and fostering strong partnerships with sports organizations and entertainment brands. Through strategic oversight, Fred Konga ensures Bensussen Deutsch & Associates consistently meets and exceeds client expectations in brand engagement.
Jared Collinge - Chief Financial Officer
Jared Collinge, the Chief Financial Officer at Bensussen Deutsch & Associates, directs all financial planning, accounting, and reporting functions. This critical role involves managing the company's fiscal health, overseeing budgeting, forecasting, and investment strategies to support growth in branded merchandise and marketing services. Collinge's responsibilities extend to ensuring financial compliance and optimizing resource allocation across global operations, including e-commerce and fulfillment services. The Chief Financial Officer's strategic insights are essential for evaluating new business opportunities and managing financial risks associated with corporate gifting and event activations. By maintaining rigorous financial discipline, Jared Collinge underpins the stability and expansion of Bensussen Deutsch & Associates.

Kerrie Gable - Co-Founder & Chief Financial Officer & Chief Operating Officer
Kerrie Gable, the Co-Founder & Chief Financial Officer & Chief Operating Officer at Bensussen Deutsch & Associates, provides dual leadership across financial strategy and operational execution. This multifaceted role involves overseeing the company's financial health, including budgeting, forecasting, and resource management, while simultaneously directing operational efficiency for branded merchandise, promotional products, and e-commerce platforms. Gable's responsibilities encompass optimizing fulfillment services, supply chain logistics, and ensuring seamless delivery of corporate gifting and event activation programs. The Co-Founder & Chief Financial Officer & Chief Operating Officer's strategic oversight is crucial for driving profitability and operational excellence. By integrating financial acumen with operational expertise, Kerrie Gable significantly contributes to the sustained growth and market leadership of Bensussen Deutsch & Associates.
Eric Avery - President
Eric Avery, the President at Bensussen Deutsch & Associates, directs key strategic initiatives and operational oversight for specific business segments. This leadership position involves driving growth and ensuring the effective delivery of branded promotional products, custom merchandise, and e-commerce solutions. Avery's responsibilities include managing client relationships, fostering cross-functional collaboration, and optimizing the performance of sales and marketing teams. The President's focus extends to enhancing the company's market presence and ensuring client satisfaction across corporate gifting and event activations. By providing strong leadership, Eric Avery contributes significantly to the operational success and strategic advancement of Bensussen Deutsch & Associates.
Lewis Cowan - President
Lewis Cowan, the President at Bensussen Deutsch & Associates, oversees critical operational functions and strategic planning for designated areas of the business. This executive role focuses on driving performance and innovation in the provision of branded merchandise, promotional products, and integrated e-commerce platforms. Cowan's responsibilities include managing key client accounts, developing market strategies, and ensuring the efficient execution of fulfillment services. The President's leadership is instrumental in cultivating strong partnerships with sports organizations and entertainment brands, enhancing their brand engagement through customized solutions. By guiding strategic development, Lewis Cowan supports the continued expansion and market influence of Bensussen Deutsch & Associates.
Frank Budlong - President
Frank Budlong, the President at Bensussen Deutsch & Associates, leads strategic development and operational management for key divisions within the organization. This executive position involves driving the company's mission to provide exceptional branded promotional products, custom merchandise, and comprehensive e-commerce solutions. Budlong's responsibilities encompass overseeing sales performance, client relationship management, and the strategic deployment of fulfillment services. The President's focus is on ensuring seamless integration of marketing campaigns and corporate gifting programs to maximize client brand engagement. Through dedicated leadership, Frank Budlong contributes to the operational excellence and sustained growth of Bensussen Deutsch & Associates in the global marketplace.
Tara Denman - Chief Human Resources Officer
Tara Denman, the Chief Human Resources Officer at Bensussen Deutsch & Associates, leads all aspects of human capital management and organizational development. This executive position focuses on attracting, retaining, and developing top talent to support the company's mission in delivering innovative marketing and merchandise solutions. Denman oversees employee relations, compensation and benefits, talent acquisition, and learning and development programs, ensuring a robust workforce for global operations. The Chief Human Resources Officer plays a key part in shaping company culture and fostering an environment that drives engagement and productivity across departments, from e-commerce to fulfillment. By championing employee well-being and professional growth, Tara Denman ensures Bensussen Deutsch & Associates has the skilled personnel necessary for sustained success.

Steven Gomez - Chief Information Officer & Chief Digital Officer
Steven Gomez, the Chief Information Officer & Chief Digital Officer at Bensussen Deutsch & Associates, spearheads the company's technology strategy and digital transformation initiatives. This executive role involves overseeing all IT infrastructure, cybersecurity measures, and the development and implementation of digital platforms that enhance client engagement and operational efficiency. Gomez's responsibilities include driving innovation in e-commerce solutions, data analytics, and digital marketing strategies to support the delivery of branded promotional products and custom merchandise. The Chief Information Officer & Chief Digital Officer's leadership is vital in leveraging technology to streamline fulfillment services and optimize corporate gifting programs. By championing digital advancements, Steven Gomez ensures Bensussen Deutsch & Associates remains at the forefront of technological integration in the marketing and merchandise industry.
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