Leadership Overview
Fingerpaint Group has 9 executives leading key functions including strategy, information technology, operations, finance, human resources, marketing services, global expansion, and market access.
Driven by a commitment to human-centered innovation, Fingerpaint Group delivers impactful marketing and communications solutions that empower brands within the complex healthcare and life sciences sectors.
Driven by a commitment to human-centered innovation, Fingerpaint Group delivers impactful marketing and communications solutions that empower brands within the complex healthcare and life sciences sectors.
Leadership Roles at Fingerpaint Group
William McEllen - Chief Executive Officer
William McEllen, the Chief Executive Officer at Fingerpaint Group, directs the overarching strategic vision for the firm. By fostering a culture of uncommon collaboration, McEllen ensures that all agency divisions maintain alignment with the core mission of supporting biopharmaceutical and medical device commercialization. This leadership role involves constant engagement with the Board to refine long-term growth trajectories across North American markets. William McEllen monitors the integration of creative services with scientific communications to guarantee that every brand experience resonates with patients and healthcare providers. Through the promotion of original thinking, the Chief Executive Officer drives the firm toward new benchmarks in the life sciences industry. By prioritizing a people-first approach, McEllen secures the operational stability necessary for sustained market impact and client success in an increasingly competitive global landscape.

Kevin Kish - Chief Financial Officer
Kevin Kish, the Chief Financial Officer at Fingerpaint Group, manages the fiscal health and long-term financial planning of the firm. By overseeing capital allocation and budgeting, Kish ensures that the agency possesses the resources necessary to support its creative and scientific communication services. This role involves analyzing market trends within the healthcare and animal health sectors to inform investment decisions and growth strategies. Kevin Kish monitors the financial performance of all integrated marketing services to maintain profitability while upholding the firm's commitment to quality. By collaborating with other C-suite leaders, the Chief Financial Officer aligns fiscal objectives with the broader mission of brand development. Kish drives the financial reporting processes that provide transparency to stakeholders and support the firm's expansion efforts. Through rigorous financial oversight, the Chief Financial Officer secures the stability required for the agency to continue pushing boundaries in the life sciences market.
Javeria Shahab - President
Javeria Shahab, the President at Fingerpaint Group, oversees the operational delivery of integrated marketing services across the firm's diverse client portfolio. By directing the execution of brand development strategies, Shahab ensures that every project meets the high standards required for success in the healthcare and life sciences industries. This role involves leading cross-functional teams to create meaningful brand experiences that resonate with patients and caregivers. Javeria Shahab manages the day-to-day operations of the agency to ensure that creative insights translate into tangible market results. By fostering a collaborative environment, the President drives the firm's ability to solve complex commercialization challenges for biopharmaceutical partners. Shahab monitors the performance of marketing campaigns to ensure alignment with client goals and industry regulations. Through the active management of service delivery, the President maintains the agency's reputation for excellence and innovation in the healthcare communications space.

Tracy Blackwell - President, Marketing Services
Tracy Blackwell, the President, Marketing Services at Fingerpaint Group, leads the development and deployment of comprehensive marketing strategies for the firm's healthcare clients. By focusing on the creative and strategic aspects of brand positioning, Blackwell ensures that the agency delivers high-impact solutions for medical device and biotechnology companies. This role involves overseeing the creative department to ensure that all messaging remains human-centered and scientifically accurate. Tracy Blackwell drives the integration of digital and traditional marketing channels to maximize brand reach and engagement. By collaborating with scientific communication teams, the President, Marketing Services ensures that complex data is translated into compelling narratives for healthcare providers. Blackwell monitors the effectiveness of marketing initiatives to drive product commercialization and brand growth. Through the strategic oversight of marketing services, the President, Marketing Services maintains the agency's position as a leader in healthcare communications.
Mark Willmann - Global President
Mark Willmann, the Global President at Fingerpaint Group, directs the firm's international expansion and broad market reach. By identifying new opportunities within the global biopharmaceutical and life sciences sectors, Willmann ensures that the agency's footprint continues to grow across diverse geographic regions. This role involves coordinating with regional leaders to adapt the firm's unique, people-first marketing approach to local market nuances. Mark Willmann drives the strategic alignment of global operations to ensure consistency in service quality and brand experience. By overseeing the firm's international presence, the Global President facilitates the entry into new markets and the acquisition of global clients. Willmann monitors global industry trends to inform the agency's long-term growth strategy and competitive positioning. Through the leadership of global initiatives, the Global President expands the firm's influence and capacity to deliver impactful marketing solutions on a worldwide scale.
Wyatt Gotbetter - President, Market Access
Wyatt Gotbetter, the President, Market Access at Fingerpaint Group, leads the specialized division focused on navigating the complexities of healthcare reimbursement and patient access. By developing strategies that ensure products reach the intended patient populations, Gotbetter helps biopharmaceutical and medical device clients overcome significant commercialization hurdles. This role involves analyzing payer landscapes and policy environments to create effective market access programs. Wyatt Gotbetter drives the collaboration between clinical teams and commercialization experts to ensure that the value of new therapies is clearly communicated to stakeholders. By overseeing the market access strategy, the President, Market Access ensures that the firm's clients can successfully bring innovations to market. Gotbetter monitors regulatory changes and payer behaviors to adapt strategies in real-time. Through the expert management of market access initiatives, the President, Market Access plays a critical role in the firm's ability to support the full product lifecycle.

Anthony Jerig - Chief Information Officer
Anthony Jerig, the Chief Information Officer at Fingerpaint Group, architects the digital infrastructure supporting all agency operations. By implementing scalable technology solutions, Jerig ensures that data security and internal communication systems remain robust for the firm's diverse healthcare clients. This role involves overseeing the deployment of advanced analytics tools that track the efficacy of marketing campaigns across various digital channels. Anthony Jerig manages the technological roadmap to facilitate seamless collaboration between creative teams and scientific experts. By optimizing the firm's internal digital ecosystem, the Chief Information Officer enhances the speed and accuracy of product commercialization efforts. Jerig maintains a focus on future-proofing the agency's technical capabilities to support expansion into new biotechnology markets. Through the continuous refinement of IT protocols, the Chief Information Officer protects the integrity of sensitive client data while driving operational efficiency.
Jennifer McKenna - Chief of Staff
Jennifer McKenna, the Chief of Staff at Fingerpaint Group, coordinates the execution of strategic initiatives across the entire organization. By managing the flow of information between the executive leadership team and departmental heads, McKenna ensures that the firm's people-first philosophy remains central to daily operations. This role involves streamlining internal processes to improve cross-functional collaboration on complex life sciences projects. Jennifer McKenna facilitates the implementation of organizational goals, ensuring that every team remains focused on delivering high-value marketing solutions for biopharmaceutical clients. By overseeing the administrative and operational cadence of the firm, the Chief of Staff enables the leadership team to focus on long-term market growth. McKenna drives the alignment of internal resources with the agency's broader mission of human-centered communication. Through meticulous planning and execution, the Chief of Staff maintains the operational rhythm required for consistent excellence.
Jeralyn Mastroianni - Chief People Officer
Jeralyn Mastroianni, the Chief People Officer at Fingerpaint Group, cultivates the firm's people-first culture and talent development strategies. By designing programs that foster uncommon collaboration, Mastroianni ensures that the agency attracts and retains top-tier talent capable of navigating complex healthcare markets. This role involves overseeing recruitment, professional development, and employee engagement initiatives that reflect the firm's core values. Jeralyn Mastroianni drives the implementation of inclusive workplace policies that empower staff to produce creative and impactful work for clients. By aligning human capital strategies with the agency's business objectives, the Chief People Officer supports the overall growth and innovation of the firm. Mastroianni monitors organizational health to ensure that the workforce remains motivated and equipped to handle the demands of the biopharmaceutical and medical device sectors. Through the continuous development of the team, the Chief People Officer sustains the agency's competitive advantage.
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