Choreograph Executive and Leadership Team

Marcus Witte, the President, Data Strategy at Choreograph, architects the overarching data frameworks that enable marketers to understand audiences with precision. By overseeing the development of proprietary technology, the President, Data Strategy ensures that clients optimize media and creative decisions effectively. Marcus Witte drives the integration of complex data sets to automate marketing activation, thereby increasing operational efficiency for global brands. This leadership role requires constant coordination with the product and engineering teams to refine measurement capabilities and learning loops. Witte manages the strategic roadmap for data-driven products, ensuring alignment with the broader goal of delivering measurable business growth. Through the application of advanced analytics, the President, Data Strategy transforms raw information into actionable insights. Witte secures the company position as a leader in the marketing technology sector by consistently pushing the boundaries of data utility and audience segmentation.

Vishal Jacob, the President, Choreograph (India) at Choreograph, directs all regional operations and strategic expansion efforts within the South Asian market. By overseeing the local delivery of data and technology services, the President, Choreograph (India) ensures that regional clients receive the same high-impact marketing solutions provided globally. Vishal Jacob manages cross-functional teams to streamline the adoption of automated marketing tools and measurement frameworks. This leadership role involves building strong partnerships with local stakeholders to accelerate business growth and enhance audience understanding. Jacob coordinates with the global executive team to align regional activities with the company mission of continuous learning and innovation. Through the management of local talent and operational resources, the President, Choreograph (India) drives the successful execution of complex marketing projects. Jacob maintains a focus on scaling regional capabilities to meet the evolving demands of the digital marketing landscape in India.

Susan Lauher, the Chief People Officer at Choreograph, directs all global talent acquisition and organizational development initiatives. By fostering a culture centered on data-driven innovation, the Chief People Officer ensures the workforce remains aligned with the company mission of helping marketers create greater impact. Susan Lauher oversees the design of performance management systems that support the professional growth of employees across diverse international markets. This leadership role involves collaborating with the executive team to build scalable human capital strategies that facilitate business growth. Through the implementation of inclusive hiring practices and robust training programs, the Chief People Officer strengthens the internal capabilities required to deliver advanced technology solutions. Lauher maintains a focus on employee engagement to ensure the organization attracts top-tier talent capable of navigating the complexities of modern marketing technology and data-centric business environments.

Lada Kudrova, the Manager, Conversion Rate Optimization at Choreograph, executes granular testing strategies to maximize the effectiveness of digital marketing campaigns. By analyzing user behavior patterns, the Manager, Conversion Rate Optimization identifies key opportunities to improve audience engagement and drive higher conversion metrics. Lada Kudrova oversees the implementation of A/B testing protocols and multivariate experiments that refine creative performance across various media channels. This leadership role involves working closely with data analysts to interpret results and adjust marketing activation tactics in real-time. Kudrova ensures that every campaign iteration contributes to the overarching objective of delivering superior business growth for clients. Through the systematic application of optimization techniques, the Manager, Conversion Rate Optimization enhances the return on investment for global marketing initiatives. Kudrova maintains a rigorous focus on performance data to ensure that all creative decisions remain grounded in empirical evidence and measurable outcomes.