Choreograph Executive and Leadership Team

Brian DeCicco, the Global President, Client Solutions at Choreograph, leads the strategic direction and execution of client engagements, ensuring the delivery of impactful marketing solutions and measurable business growth. DeCicco orchestrates the global client solutions teams, focusing on leveraging Choreograph's data and technology capabilities to deepen audience understanding and optimize media and creative decisions for leading marketers. This executive role is pivotal in driving the adoption of automated marketing activation and ensuring clients continuously measure and learn from their campaigns. By fostering strong client relationships and understanding their unique challenges, Brian DeCicco ensures that Choreograph's offerings translate into tangible business outcomes. The Global President, Client Solutions' leadership ensures that clients receive tailored strategies that enhance their market impact and competitive advantage through advanced data utilization.

Vishal Jacob, the President, Ai & Digital Solutions, Choreograph (India) at Choreograph, drives the development and deployment of artificial intelligence and digital solutions tailored for the Indian market, enhancing marketing impact and business growth. Jacob oversees the integration of advanced AI technologies to refine audience understanding, optimize media and creative strategies, and automate marketing activation processes within the region. This leadership position is crucial for ensuring that clients in India can continuously measure and learn, leveraging data and technology for superior performance. By focusing on innovative digital solutions, Vishal Jacob ensures Choreograph's offerings are precisely aligned with the evolving needs of marketers in India, driving efficiency and effectiveness. The President, Ai & Digital Solutions, Choreograph (India)'s expertise is key to expanding Choreograph's technological capabilities and market reach across the subcontinent.

Marcus Witte, the President, Data Strategy at Choreograph, directs the overarching data strategy, ensuring that clients maximize business growth through sophisticated audience and customer insights. Witte leads the development and implementation of data frameworks that enable marketers to understand their audiences more deeply, optimize media and creative decisions, and automate marketing activation with precision. This executive role is fundamental to Choreograph's mission, focusing on how data can be leveraged for continuous measurement and learning. By architecting robust data strategies, Marcus Witte ensures that Choreograph provides clients with the intelligence needed to refine their marketing efforts and achieve superior impact. The President, Data Strategy's vision guides the company's approach to data utilization, driving innovation and ensuring clients gain a competitive edge through advanced analytics and insights.

Susan Lauher, the Chief People Officer at Choreograph, directs all human capital strategies, ensuring the organization attracts, develops, and retains top talent essential for driving marketing impact and business growth. Lauher oversees the cultivation of a high-performance culture that aligns with Choreograph's mission of empowering marketers through data and technology. This leadership role involves architecting programs for employee engagement, professional development, and organizational design, directly supporting the company's ability to understand audiences, optimize creative, and automate activation. By fostering a robust talent pipeline, Susan Lauher ensures that Choreograph's teams possess the expertise needed to continuously measure and learn, thereby enhancing client outcomes and solidifying the company's market position. The Chief People Officer's focus remains on building a cohesive and skilled workforce capable of navigating the complexities of modern marketing technology and data analytics.

Lada Kudrova, the Manager, Conversion Rate Optimization at Choreograph, spearheads initiatives to enhance user experience and maximize conversion rates across digital platforms, directly supporting Choreograph's objective of delivering business growth for marketers. Kudrova analyzes user behavior data and implements A/B testing strategies to refine website performance and campaign effectiveness, ensuring that media and creative decisions are optimally aligned with audience insights. This role is critical in automating marketing activation by identifying and implementing improvements that drive desired customer actions. By focusing on continuous optimization, Lada Kudrova contributes to the company's ability to measure and learn from user interactions, providing actionable intelligence that helps clients understand their customers better. The Manager, Conversion Rate Optimization's work is integral to translating data-driven insights into tangible improvements in marketing ROI.