Choreograph Executive and Leadership Team

Evan Hanlon, the Global Chief Executive Officer at Choreograph, directs the overarching strategy and operational execution for the organization. Overseeing global initiatives, Hanlon ensures the company's data and technology solutions consistently deliver enhanced impact and business growth for the world's leading marketers. This leadership involves deepening customer understanding, optimizing media and creative decisions, and automating marketing activation across diverse markets. By driving continuous measurement and learning, Evan Hanlon solidifies Choreograph's position as a pivotal partner in achieving marketing objectives. The Global Chief Executive Officer's focus remains on fostering innovation and ensuring client success through advanced data utilization and technological integration.

Adam Little, the Global Chief Financial Officer at Choreograph, manages all financial operations and strategic fiscal planning. Overseeing global financial health, Little ensures robust resource allocation to support the company's mission of driving marketer impact and business growth through data and technology. This role involves rigorous financial analysis, budgeting, and forecasting to optimize profitability and investment in key areas like audience understanding and media optimization. By maintaining strong financial discipline, Adam Little supports the continuous measurement and learning initiatives that are central to Choreograph's value proposition. The Global Chief Financial Officer's oversight extends to ensuring financial compliance and driving efficiency across all operational facets.

Marcus Witte, the President, Data Strategy at Choreograph, spearheads the development and implementation of data-centric strategies that empower marketers. Overseeing the core data initiatives, Witte ensures the effective utilization of data and technology to enhance audience understanding and drive business growth. This leadership involves architecting solutions for optimizing media and creative decisions, automating marketing activation, and establishing robust measurement frameworks. By championing advanced data analytics, Marcus Witte directly supports Choreograph's commitment to continuous learning and improvement for its clients. The President, Data Strategy's role is critical in translating complex data into actionable insights that deliver measurable impact.

Brian DeCicco, the Global President, Client Solutions at Choreograph, directs the strategy and delivery of client-facing services designed to maximize marketing impact and business growth. Overseeing global client relationships, DeCicco ensures that marketers effectively leverage Choreograph's data and technology to understand their audiences better and optimize their media and creative efforts. This involves driving the adoption of marketing automation and continuous measurement practices across diverse client portfolios. By focusing on client success, Brian DeCicco plays a pivotal role in demonstrating the tangible business outcomes achieved through data-driven strategies. The Global President, Client Solutions' leadership ensures seamless integration of solutions and sustained client value.

Vishal Jacob, the President, Ai & Digital Solutions, Choreograph (India) at Choreograph, leads the innovation and deployment of AI and digital solutions within the Indian market. Overseeing the development of cutting-edge technologies, Jacob ensures that clients in India can enhance their marketing impact and achieve business growth through advanced data and AI capabilities. This involves optimizing digital media strategies, automating activation processes, and implementing sophisticated measurement frameworks tailored for the region. By driving AI-driven insights, Vishal Jacob supports Choreograph's mission of continuous learning and adaptation in the dynamic digital landscape. The President, Ai & Digital Solutions, Choreograph (India)'s focus is on expanding the company's technological leadership and client success in India.

Susan Lauher, the Chief People Officer at Choreograph, leads all human capital strategies and talent management initiatives. Overseeing the development and engagement of the workforce, Lauher ensures that Choreograph's team possesses the expertise required to help marketers create greater impact and deliver business growth using data and technology. This involves cultivating a culture that supports innovation in audience understanding, media optimization, and marketing automation. By fostering a high-performance environment, Susan Lauher directly contributes to the company's ability to measure and learn continuously. The Chief People Officer's strategic focus is on attracting, retaining, and developing top talent to drive the company's ambitious goals.

Lada Kudrova, the Manager, Conversion Rate Optimization at Choreograph, focuses on enhancing the effectiveness of digital marketing efforts by optimizing user journeys and conversion pathways. Overseeing specific optimization initiatives, Kudrova ensures that clients achieve greater impact and business growth by refining how audiences interact with marketing assets. This involves analyzing user behavior, A/B testing creative elements, and implementing data-driven adjustments to improve media and activation efficiency. By driving continuous improvement in conversion rates, Lada Kudrova directly contributes to the measurable learning and optimization cycles central to Choreograph's value proposition. The Manager, Conversion Rate Optimization's expertise is key to maximizing client ROI.