Choreograph Executive and Leadership Team

Brian DeCicco, the Global President, Client Solutions at Choreograph, leads the strategic direction and execution of client engagement initiatives worldwide. DeCicco ensures that Choreograph's data and technology solutions effectively address the evolving needs of leading marketers, driving business growth and impact. This leadership position involves cultivating strong client relationships and overseeing the delivery of tailored strategies that optimize media and creative decisions. By focusing on client success, Brian DeCicco reinforces Choreograph's commitment to helping businesses understand their audiences better. The Global President, Client Solutions collaborates with internal teams to align service offerings with market demands and client objectives. DeCicco's role is pivotal in translating complex data insights into actionable solutions that deliver measurable results and foster continuous learning for clients.

Marcus Witte, the President, Data Strategy at Choreograph, architects the company's approach to leveraging data for client growth and impact. Witte guides the development and implementation of advanced data analytics and audience intelligence solutions, ensuring clients gain deeper customer understanding. This executive role is central to Choreograph's mission, enabling marketers to optimize media and creative decisions through robust data insights. By defining the strategic use of data, Marcus Witte drives innovation in how businesses measure and learn continuously. The President, Data Strategy collaborates with technology and client solutions teams to translate data potential into actionable marketing strategies. Witte's leadership ensures that Choreograph remains at the forefront of data-driven marketing, delivering tangible business growth for its partners.

Vishal Jacob, the President, Ai & Digital Solutions, Choreograph (India) at Choreograph, spearheads the integration and deployment of artificial intelligence and digital technologies across the Indian market. Jacob drives the development of innovative solutions that enhance audience understanding and optimize marketing activation for clients in the region. This leadership role is crucial for expanding Choreograph's impact and delivering business growth through cutting-edge digital strategies. By focusing on AI and digital transformation, Vishal Jacob ensures that clients can measure and learn continuously from their marketing efforts. The President, Ai & Digital Solutions, Choreograph (India) collaborates with global teams to adapt and implement advanced technologies, fostering a culture of innovation. Jacob's expertise is key to unlocking new opportunities for marketers seeking to leverage data and technology effectively.

Susan Lauher, the Chief People Officer at Choreograph, directs all human capital strategies and organizational development initiatives. Lauher cultivates a high-performance culture, ensuring talent acquisition and retention align with Choreograph's growth objectives. This leadership role involves fostering employee engagement and implementing programs that support professional development across the global workforce. By championing initiatives that enhance workplace experience, Susan Lauher directly contributes to the company's ability to attract and retain top talent. The Chief People Officer ensures that the organizational structure supports the company's mission to help marketers create greater impact and deliver business growth through data and technology. Lauher's oversight extends to all aspects of employee relations, compensation, and benefits, ensuring a competitive and supportive environment.

Lada Kudrova, the Manager, Conversion Rate Optimization at Choreograph, spearheads efforts to enhance user experience and maximize conversion rates across digital platforms. Kudrova analyzes user behavior data to identify friction points and opportunities for improvement, implementing A/B testing and other data-driven strategies. This role is critical in translating audience understanding into tangible business outcomes, directly supporting Choreograph's mission to deliver growth for its clients. By optimizing digital touchpoints, Lada Kudrova ensures that marketing activation is as effective as possible. The Manager, Conversion Rate Optimization works closely with marketing and technology teams to refine campaign performance and website usability. Kudrova's focus on continuous learning and measurement directly impacts the company's ability to demonstrate ROI for its services.