Choreograph Executive and Leadership Team

Vishal Jacob, the President, Choreograph (India) at Choreograph, oversees all regional operations and strategic market expansion across the South Asian territory. By managing local teams, the President, Choreograph (India) drives the adoption of data-driven marketing solutions that help clients understand audiences and customers with greater precision. Vishal Jacob coordinates with global leadership to integrate regional insights into the broader corporate framework, ensuring consistent service delivery and operational excellence. This position requires constant monitoring of market trends to refine media optimization and creative decision-making processes. By scaling local capabilities, the President, Choreograph (India) directly contributes to the company's ability to automate marketing activation at a massive scale. Through rigorous oversight of regional performance metrics, the executive ensures that the firm remains a leader in the marketing services sector while delivering measurable business growth for diverse client portfolios.

Marcus Witte, the President, Data Strategy at Choreograph, directs the development and implementation of the company's core data architecture and audience intelligence platforms. By overseeing the integration of proprietary technology, the President, Data Strategy ensures that marketers possess the tools required to optimize media and creative decisions effectively. Marcus Witte collaborates with the executive team to define the long-term vision for data-driven marketing, focusing on automation and continuous measurement. This leadership role involves managing complex data partnerships and ensuring compliance with global privacy standards while maximizing the utility of audience insights. By architecting scalable data solutions, the President, Data Strategy supports the firm's mission to deliver business growth for the world's leading brands. Through strategic oversight of the data ecosystem, the executive maintains the company's position at the forefront of the marketing services industry, driving innovation in audience understanding and activation.

Susan Lauher, the Chief People Officer at Choreograph, directs all global talent acquisition and organizational development initiatives. By fostering a culture of innovation, the Chief People Officer ensures the workforce remains aligned with the company's mission to deliver business growth through data and technology. Susan Lauher manages internal performance frameworks, leadership training programs, and employee engagement strategies across all international offices. This role involves collaborating with the executive board to scale human capital in support of complex marketing activation projects. By prioritizing professional development and inclusive hiring practices, the Chief People Officer strengthens the internal infrastructure necessary for long-term success. Through these efforts, the organization maintains a competitive edge in the marketing services industry, ensuring that top-tier talent remains focused on optimizing media and creative decisions for global clients.

Lada Kudrova, the Manager, Conversion Rate Optimization at Choreograph, architects advanced testing frameworks to improve client campaign performance and digital engagement. By analyzing user behavior data, the Manager, Conversion Rate Optimization identifies friction points within marketing funnels to increase overall business impact. Lada Kudrova collaborates with data scientists and creative teams to implement A/B testing, multivariate experiments, and personalization strategies that drive measurable growth. This role involves translating complex audience insights into actionable website and landing page improvements. By optimizing the path to purchase, the Manager, Conversion Rate Optimization ensures that marketing activation efforts yield the highest possible return on investment. Through continuous measurement and learning, the executive refines digital experiences to meet the evolving needs of global marketers. This technical leadership role remains essential for maintaining the company's reputation for delivering high-impact, data-backed marketing solutions.