Leadership Overview
Choreograph has 7 executives leading key functions including strategy, finance, people operations, client solutions, data strategy, and AI/digital solutions.
Driven by innovation, Choreograph empowers leading marketers to achieve significant impact and business growth by deeply understanding audiences, optimizing media and creative, automating activation, and fostering continuous learning.
Driven by innovation, Choreograph empowers leading marketers to achieve significant impact and business growth by deeply understanding audiences, optimizing media and creative, automating activation, and fostering continuous learning.
Leadership Roles at Choreograph
Evan Hanlon - Global Chief Executive Officer
Evan Hanlon, the Global Chief Executive Officer at Choreograph, directs the overarching strategy and global operations. Hanlon spearheads the company's mission to help leading marketers drive business growth through advanced data and technology solutions. This leadership involves ensuring seamless integration of audience understanding, media optimization, and continuous measurement across all client engagements. Overseeing the executive team, Hanlon fosters a culture of innovation and client-centricity, critical for navigating the dynamic marketing landscape. The CEO's focus remains on expanding Choreograph's market presence and delivering measurable impact for clients worldwide. By aligning departmental objectives with corporate goals, Evan Hanlon ensures the company consistently meets and exceeds client expectations, solidifying Choreograph's position as a leader in marketing technology and data intelligence.

Adam Little - Global Chief Financial Officer
Adam Little, the Global Chief Financial Officer at Choreograph, manages all financial operations and strategic financial planning. Little oversees budgeting, forecasting, and financial reporting, ensuring fiscal responsibility and driving profitable growth. This role involves close collaboration with other executives to align financial strategies with the company's business objectives, particularly in optimizing resource allocation for data and technology initiatives. The CFO's responsibilities extend to managing investor relations and securing capital to support Choreograph's expansion. By implementing robust financial controls and driving efficiency across departments, Adam Little ensures the company's financial health and supports its mission to deliver impactful marketing solutions. Little's financial acumen is vital for sustaining the company's growth trajectory and maximizing shareholder value.
Brian DeCicco - Global President, Client Solutions
Brian DeCicco, the Global President, Client Solutions at Choreograph, directs the company's client-facing strategies and service delivery. DeCicco leads the teams responsible for ensuring clients achieve greater impact and business growth through Choreograph's data and technology offerings. This involves deep engagement with marketers to understand their needs in audience intelligence, media optimization, and campaign activation. The President of Client Solutions works to translate client objectives into actionable strategies, leveraging Choreograph's capabilities for continuous measurement and learning. By fostering strong client relationships and driving successful outcomes, Brian DeCicco ensures the company's solutions deliver tangible business results. DeCicco's leadership is pivotal in translating complex data and technology into measurable marketing success for global clients.
Marcus Witte - President, Data Strategy
Marcus Witte, the President, Data Strategy at Choreograph, leads the development and execution of data-centric strategies that empower marketers. Witte oversees the company's approach to audience and customer understanding, ensuring data insights drive effective media and creative decisions. This role is critical in optimizing how Choreograph leverages data technology to automate marketing activation and enable continuous learning for clients. The President of Data Strategy collaborates with executive peers to integrate advanced analytics and data governance into all aspects of the business. By championing data-driven approaches, Marcus Witte ensures Choreograph's clients can achieve maximum impact and business growth. Witte's expertise in data strategy is fundamental to Choreograph's ability to deliver sophisticated, results-oriented marketing solutions.

Vishal Jacob - President, Ai & Digital Solutions, Choreograph (India)
Vishal Jacob, the President, Ai & Digital Solutions, Choreograph (India), spearheads the company's artificial intelligence and digital transformation initiatives within the Indian market. Jacob drives the development and deployment of innovative solutions that enhance audience understanding and optimize marketing activation for clients in the region. This leadership role focuses on integrating cutting-edge AI technologies and digital strategies to deliver measurable business growth and impact. The President of Ai & Digital Solutions works to ensure seamless alignment between global strategies and local market needs, fostering continuous learning and adaptation. By advancing Choreograph's capabilities in AI and digital solutions, Vishal Jacob strengthens the company's offering and expands its reach in a key growth market. Jacob's focus on technological advancement is crucial for Choreograph's ongoing success.
Brian DeCicco - Global President, Client Solutions
Brian DeCicco, the Global President, Client Solutions at Choreograph, directs the company's client-facing strategies and service delivery. DeCicco leads the teams responsible for ensuring clients achieve greater impact and business growth through Choreograph's data and technology offerings. This involves deep engagement with marketers to understand their needs in audience intelligence, media optimization, and campaign activation. The President of Client Solutions works to translate client objectives into actionable strategies, leveraging Choreograph's capabilities for continuous measurement and learning. By fostering strong client relationships and driving successful outcomes, Brian DeCicco ensures the company's solutions deliver tangible business results. DeCicco's leadership is pivotal in translating complex data and technology into measurable marketing success for global clients.
Susan Lauher - Chief People Officer
Susan Lauher, the Chief People Officer at Choreograph, leads all human resources functions and talent management strategies. Lauher is responsible for cultivating a high-performance culture that supports Choreograph's mission of empowering marketers with data and technology. This involves developing programs for employee engagement, professional development, and organizational design to attract and retain top talent. The CPO works closely with leadership to ensure HR policies align with business goals, fostering an environment where innovation in audience understanding and media optimization can thrive. By championing employee well-being and career growth, Susan Lauher ensures the workforce is equipped to drive client success and continuous learning. Lauher's strategic approach to people operations is fundamental to Choreograph's ability to deliver cutting-edge marketing solutions.
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